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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more. For the rest of us, we need a business plan, as well as a product plan. Let me assure you that a business plan and product plan are two different things (I have personally written several of both).

Product 169
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How much is that one additional unit worth?

Berkonomics

Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing leverage in high gross profit margins once a company is past breakeven. That’s impressive sales leverage. Let’s use breakeven as our test.

.Net 156
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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 139
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The Danger of Crocodile Sales

Both Sides of the Table

I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? Let’s assume you run a Customer Support software company. I still do this sometimes, too.

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FabFitFun expands its video reach with a new experiment in live programming

TechCrunch LA

FabFitFun is creating a new slate of live programming which will air every day on its Facebook page from 11 a.m. Pacific and is set to feature interactive product showcases, beauty demonstrations, DIY projects, and a game show. FabFitFun expands its empire with a new app for Apple TV and Amazon Fire. 24 to Oct. ”

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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates. READ MORE>>.

Mobile 113
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

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