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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

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App development shop V/One is giving away 50,000 free mobile app builds to budding LA mobile businesses

TechCrunch LA

The Los Angeles-based app development shop, V/One , is giving away 50,000 free mobile app builds through the rest of April as the company officially launches its platform for would-be, LA-based mobile app moguls. Since its soft launch, December 20th of last year, the app development company has built over 100 new applications.

Mobile 250
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How much is that one additional unit worth?

Berkonomics

Let’s say that your company is exactly at breakeven. Here’s the importance of that event and how it affects every productive move you make after that moment. There is amazing leverage in high gross profit margins once a company is past breakeven. How does this work with online-based companies?

.Net 156
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Social Media, the Customer Service Spectator, or Superstar?

Eric Greenspan

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. Eric Greenspan.

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6 Reasons Your Business Needs A Web Presence To Start

Startup Professionals Musings

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Two months later they still didn’t have a web site, and didn’t have a customer. Viral marketing needs a website.

Web 139
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Use video whenever possible.

Berkonomics

But an increasing amount is now coming from web sites and YouTube videos created by companies looking for an edge in their marketing efforts. The average time spent on a static website, one without videos linked to the home page, is under a minute.

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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. Don''t Be Afraid To Offend (Some) Customers. Don''t Force It. Share and Enjoy.

Custom 195