Both Sides of the Table

NOVEMBER 2, 2010

As a founder, when you’ve been dealing with these kinds of objections for a couple of years it becomes natural and you easily handle objections on price, product & competition without much thought. And the only way to do that is to help them calculate the ROI (return on investment) of using your product.

Sales 289

Sales Startup Training Pricing 289

SoCal Tech Calendar

APRIL 19, 2011

Gamification Techniques for Entertainment and Media Executives: Applying the Latest in Social Game Mechanics and Techniques to Boost Engagement and ROI. Monday, April 25, 2011 -- Gamification Workshop. One of the hottest trends in marketing right now is called Gamification. See [link] (more)

Entertainment 124

Entertainment Media Competition Marketing 124

Both Sides of the Table

MAY 14, 2018

Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck. Competition isn’t won or lost by your marketing decks?—?it’s What should be in your deck? it’s won by how you innovate and by how you execute.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

AUGUST 18, 2018

Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Sustainable innovation is really the only sustainable competitive advantage.

Entrepreneur 64

Entrepreneur Coach Metrics Competition 64

Startup Professionals Musings

APRIL 16, 2023

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROI). One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JUNE 4, 2021

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Campaign setup and ad copy writing. Tracking and performance reporting.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

JUNE 13, 2015

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Others, like TransUnion , learned long ago that they could get an improved ROI after integrating social media, with $2.5

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

AUGUST 14, 2016

Creating intellectual property, including patents, is the kay to long-term value and a sustainable competitive advantage. Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Sustainable innovation is really the only sustainable competitive advantage.

Coach 64

Coach Metrics Competition Ideas 64

Both Sides of the Table

JUNE 20, 2013

The reason for this is that the executives who founded the company have so much tacit knowledge of how to position their product relative to the competition that they can easily win campaigns when they’re involved. So I often work with teams to get them to codify the key things they do well that the competition does not.

Sales 336

Sales Startup Competition Customer 336

SoCal CTO

MAY 19, 2010

Bob is heavily focused on ROI (and team/product). In his recent post, Top 10 Ways to Win a Business Plan Competition , he says: #4 I wanted to push this further down the list, but I just bristle at this: the revenue forecast. But it seems like Bob would be a candidate. Do you need to get past the organizations to the individuals?

Invest 205

Invest Angel Tech Coast Angels Pasadena Angels 205

Both Sides of the Table

DECEMBER 11, 2022

It was a way to make it hard for your competition to compete. I am enjoying more discussions with startups about the ROI benefits for customers who use our products rather than the coolness of our products. I find it funny when people try to blame VCs or LPs or CEOs as though anybody could choose to control a market.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

DECEMBER 23, 2017

None should be considered competitive mutually exclusive to any other. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Others, like TransUnion , learned long ago that they could get an improved ROI after integrating social media, with $2.5

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 5, 2016

Offer incentives or competition. There is nothing like friendly competition or an attractive reward to bring out a new base of un-edited ideas. I find that startups rarely think of customers as investors, even though major customers might see ROI as a positive reason to invest in future growth, and chose to pay for equity.

Ideas 103

Ideas Competition Customer Custom 103

socalTECH

JANUARY 14, 2016

We really saw an opportunity here, because the ROI for health plans and providers are so significant. There's a huge amount of ROI there. It's a highly competitive market. We're not bumping anybody out, and there's no competition sitting in that space today. What's been the biggest challenge, in tackling this market?

Mobile 100

Mobile Southern California Startup Marketing 100

Startup Professionals Musings

MAY 23, 2012

Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Sustainable innovation is really the only sustainable competitive advantage. Yet survival in today’s world of rapid business change requires that you keep one step ahead of your competition.

Coach 98

Coach Ideas IP Sales 98

Tech.Co

JUNE 1, 2017

. “Since 95 percent of mainstream VCs won’t touch the category today, valuations are rational and you face little competition for access – so place your bets before the party gets crowded.”. Even with little competition and an unprecedented ROI opportunity, investing in cannabis has its risks. The Unique Risks.

Invest 75

Invest Competition Training Media 75

Both Sides of the Table

MARCH 31, 2012

My list of excuses includes: product, pricing, competition and lack of sales support. This includes presentations, ROI calculators, competitive analyses and so forth. When you are ready to hire sales staff I don’t recommend bringing in people who are too experienced.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

JULY 31, 2019

He outlines six key macro-trends in business today which makes that make this an ever-growing challenge for leaders, and offers some real guidance on how to mitigate the impact: Leaders still reeling from competition and recession. Accelerating worldwide competition and financial upheavals are undermining established market positions.

Customer 83

Customer Custom Demand Examples 83

Startup Professionals Musings

APRIL 3, 2019

Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Pick the ones that fit your desired outcome. Iteratively execute and measure results. Marty Zwilling.

Social Media 96

Social Media Media Marketing Metrics 96

Startup Professionals Musings

MARCH 9, 2011

Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Sustainable innovation is really the only sustainable competitive advantage. Yet survival in today’s world of rapid business change requires that you keep one step ahead of your competition.

Coach 93

Coach Ideas IP Sales 93

Tech Zulu Event

JUNE 4, 2012

Gamification fuels that drive and brings the competition to technology. Jim Scullion, the CEO of Bunchball noted that, “As enterprises become more social, engagement becomes a critical component in maximizing software adoption, ongoing usage and ROI. We’re driven by challenges and the desire to win.

Platform 93

Platform Mobile Startup Software 93

Startup Professionals Musings

DECEMBER 18, 2016

Startup executives need to first build a culture and processes with communication and shared goals, rather than internal competition and bureaucracy. This ROI comes from cost avoidance, cost reductions, business optimization, and faster business decisions. The biggest barriers to collaboration are not technical.

Study 62

Study Entrepreneur Competition Tool 62

Startup Professionals Musings

FEBRUARY 13, 2016

This is also the place to first mention patents and any other differentiators that put you ahead of competition. Every new offering has competition and alternatives, so it’s not credible to claim no competitors. Find a comparable company to show potential sale value and return on investment (ROI).

Invest 108

Invest Startup Slides Equity 108

Startup Professionals Musings

JUNE 12, 2013

Startup executives need to first build a culture and processes with communication and shared goals, rather than internal competition and bureaucracy. This ROI comes from cost avoidance, cost reductions, business optimization, and faster business decisions. The biggest barriers to collaboration are not technical.

Study 95

Study Entrepreneur Competition Tool 95

Startup Professionals Musings

MAY 11, 2012

Startup executives need to first build a culture and processes with communication and shared goals, rather than internal competition and bureaucracy. This ROI comes from cost avoidance, cost reductions, business optimization, and faster business decisions. The biggest barriers to collaboration are not technical.

Tips 99

Tips Startup Study Entrepreneur 99

Both Sides of the Table

NOVEMBER 3, 2010

Packaging, pricing & discounts – In the early days of my first company we always had “list prices&# we quoted to customers and of course we were always willing to negotiate based on who the client was, how important the business was to us, who the competition was and how well the deal was negotiated. We called it PUCCKA.

Sales 296

Sales Pricing Startup Customer 296

Both Sides of the Table

JULY 21, 2014

ROI studies were published. You need to listen to your product team, watch your competition and work hard on determining whether you’re truly providing value to your customers. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

OCTOBER 18, 2010

This is the time to get creative, run pilot projects to look at ROI, and educate the whole team on objectives and activities. Only then can you determine your ROI. But above all, don’t forget to observe your competition and their social media activity. Implement metrics and analytics. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 13, 2012

It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage. List and describe your competition, direct and indirect, including customer alternatives. Asserting you have no competition is not credible.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

APRIL 4, 2015

Only then can you determine your ROI. Above all, don’t forget to observe your competition and their social media activity. Don’t forget the metrics and analytics. You can’t manage what you don’t measure. Determine the proper measurement tools and set up the measurement process.

Social Media 108

Social Media Media Startup Tips 108

Both Sides of the Table

OCTOBER 31, 2010

In each sales situation your goal as the leadership of the company is listening to feedback, calculating the customer ROI, testing what prices people are willing to pay, learning where budgets will come from, etc. I would work through my sales deals pipelines by doing pipeline reviews.

Sales 286

Sales Newsletter Technical Review Activity 286

Startup Professionals Musings

APRIL 1, 2017

Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Pick the ones that fit your desired outcome. Iteratively execute and measure results. Marty Zwilling.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

AUGUST 18, 2013

Measuring is all about return-on-investment (ROI). It’s time for you to learn the best practices of using social media in your company, and putting them to work before your competition puts you out of work. Pick the ones that fit your desired outcome. Iteratively execute and measure results. Marty Zwilling.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

MAY 13, 2011

It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage. List and describe your competition, direct and indirect, including customer alternatives. Asserting you have no competition is not credible.

Competition 116

Competition Metrics Startup Sales 116

Both Sides of the Table

APRIL 3, 2014

Sure, you need to be competitive on price. But a sales person needs to be able to demonstrate the business case of why using your product will deliver more total ROI than your competitors. Sales people will always tell you how far ahead the competition is. They lost the deal because your competitors dropped price.

Sales 382

Sales Help Startup Pricing 382

Startup Professionals Musings

MARCH 15, 2010

Tracking results are essential to optimal ROI. Based on ROI, incentives should be developed for all participants. Sustainable innovation is really the only sustainable competitive advantage. Yet survival in today’s world of rapid business change requires that you keep one step ahead of your competition.

Coach 49

Coach Ideas IP Sales 49

InfoChachkie

NOVEMBER 7, 2011

Not necessarily those who went to the best schools, but who are really street-smart…and we want competitive people. When it comes to Internet marketing, “faith” is often code for “No ROI.” I apply the impulse function, the two-by-four between the eyes, to figure out how they are going to react.

Press 260

Press Software Review Startup IBM 260