socalTECH

JANUARY 16, 2020

Los Angeles-based FabFitFun , which offers up a seasonal "box" with a collection of products in the beauty, fashion, fitness, wellness, home, and tech areas, has named its very first Chief Marketing Officer.

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SoCal Tech Calendar

OCTOBER 27, 2016

Wednesday, November 2, 2016 -- Content is King: How to Create and Curate Content That Makes an Impact. Better content is the key to positioning yourself or your business as an industry leader. Join owner of Pulse Infomatics and Author, Matt Moran, to learn the do’s and don’ts of content marketing.

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Content Examples Tool Organization 100

socalTECH

AUGUST 4, 2014

Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Taboola said the buy will help boost the company''s annualized run rate to $250M. Perfect Market was advised by Headwaters MB in the deal. READ MORE>>.

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socalTECH

MARCH 4, 2014

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Content Media Santa Monica 138

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 67

Content Marketing Newsletter Writing 67

socalTECH

DECEMBER 30, 2013

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen.

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Social Media Content Media Santa Monica 196

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 114

Content Marketing Startup eBook 114

socalTECH

MARCH 28, 2018

Los Angeles-based AEG Global Partnerships , which is part of sports and entertainment giant AEG, has boosted its digital marketing and media expertise, with the addition of a new Director of Digital at the company. According to the company, Matt Lawler will help it as it expands its digital business capabilities.

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Media Marketing Entertainment Los Angeles 124

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

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Marketing Startup Examples Custom 170

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive.

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Marketing Entertainment Content Los Angeles 219

TechCrunch LA

MARCH 27, 2020

Key to Ficto’s pitch to content creators is the company’s a smart contract system that automatically pays royalties to the show’s producers and talent based on how often their content is viewed.

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SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others. One thing to make clear, StartupRoar is a jump off point.

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Content Startup Social Media IP 175

socalTECH

JULY 18, 2013

Santa Monica-based content delivery network EdgeCast has just filled up its warchest, announcing Thursday that it has raised $54M in a big funding round. edgecast venture capital content delivery network internet traffic' EdgeCast said the Series D growth investment will go towards developing and launching new services. READ MORE>>.

Content 150

Content Steamboat Ventures Santa Monica Venture Capital 150

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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Marketing Social Media Mentor Conference 119

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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Marketing Funding Santa Monica Social Media 133

Tech Zulu Event

DECEMBER 4, 2014

But what does this mean for marketers? Will it be able to help brands market themselves better in social media? Why does twitter analytics considered as the “Holy Grail” for every content marketer? This will guide you to be more effective in your future marketing strategies. Let’s take a look.

Content 93

Content Marketing Social Media Journal 93

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Examples 93

Examples Content Marketing Entrepreneur 93

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. How the Partnership Works. Why It's an Opportunity.

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Help Platform Startup Social Media 149

TechEmpower

NOVEMBER 13, 2023

Populating them can be hard work, especially when the content needs to be just right. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made. Everyone struggles with empty text boxes.

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Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. It’s all about content that will bring the masses to your business: Highly relevant.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Even great products need great marketing “content” to fuel the ascent of their online message. Your content must continue to deliver new ideas.

Custom 93

Custom Customer Marketing Tips 93

socalTECH

JANUARY 27, 2022

Los Angeles-based market research provider and software developer MarketCast said on Wednesday that it has acquired Invoke, a provider of market research focused on video streaming services. MarketCast said the acquisition will help it grow its entertainment research and content testing for streaming and broadcast content.

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Research Entertainment Content Software Development 113

socalTECH

OCTOBER 21, 2016

Los Angeles-based Wpromote , the provider of online marketing services led by Michael Mothner, said it is offering up a set of free workshops, courses, and discussions to nonprofits and charities. READ MORE>>.

El Segundo 100

El Segundo Marketing Paid Search SEO 100

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” Curation, the most efficient content. Start creating content today.

Content 102

Content Tips Marketing Blogging 102

socalTECH

JULY 9, 2010

The good news for content creators in Hollywood and elsewhere trying to make it on the Internet: YouTube , the video sharing site owned by Google, said today that it has just launched a new program which will invest five million dollars for new content partners. Tags: content hollywood youtube video sharing.

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News Content Hollywood Sites 213

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

AUGUST 17, 2010

Altadena-based Perfect Market , the Idealab firm which is providing tools to help publishers surface and monetize their archive content, said Monday that it has named Guy Vidra as Vice President of Business Development. Perfect Market said Vidra will lead the firm's strategic partnership and customer programs.

Search Engine Optimization 178

Search Engine Optimization Altadena Marketing Idealab 178

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

SEPTEMBER 5, 2013

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. As it turns out, as we thought about that, we started looking for partners to help us build a platform.

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Entertainment Netflix Marketing Content 197

TechEmpower

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. tew_cta text="Want to learn how TechEmpower can help you drive impact with AI?"]

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Generative AI TechEmpower CTO Hire Outsource Development 295

socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. Tags: crownpeak content management software testing marketing. Pricing on the new offering was not released. READ MORE>>.

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Tool Marketing Social Media Content 187

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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Woodland Hills Tool Mobile Marketing 100

socalTECH

AUGUST 17, 2020

Indi operates an app which lets people get paid for sharing their social content, making product recommendations, and more. We want to help you monetize your knowledge, your skills, and your social media. They can then make money from that video-on-demand, and people can pay them to watch that content.

Help 113

Help Commerce Platform Orange County 113

TechCrunch LA

APRIL 5, 2022

The feed shows videos of homes on the market, as well as a price tag. As you scroll, you can guess whether the price Playhouse showed you is higher or lower than the actual listing price, helping to educate future buyers about the market (… and also it’s fun, even if you’re not looking to buy a $2 million home in San Francisco).

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Content Pricing Seed Funding Los Angeles 255

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers. ” Collaboration For Organic Growth.

Marketing 67

Marketing Help Social Network Class 67