Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Market your ideas and expertise early for customer feedback. Your blog followers will be your best customers.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

socalTECH

AUGUST 8, 2016

Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. If it's a digital channel, and there are customers to connect with, we are looking to help those companies grow. It's a customer centric world. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push. Integrate your social media content with some traditional media. Marty Zwilling.

Social Media 108

Social Media Media Marketing Resource 108

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. Work On Your SEO. One of the most effective arcing strategies to get noticed in a global market is to simply incorporate an SEO strategy.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Startup Professionals Musings

DECEMBER 23, 2017

According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. Marty Zwilling.

Media 59

Media Marketing Social Media Resource 59

socalTECH

FEBRUARY 15, 2019

Now we're in over 100 cities and have over 10,000 clients, 10,000 tutors, and a platform which is working very efficiently, and gives the customer what they want. In terms of where we offer to our customers, we have 250 different areas, from early childhood to studying for an MCAT or the bar. That's a great question.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. Skip the hyperbole.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push. Integrate your social media content with some traditional media. Marty Zwilling.

Social Media 103

Social Media Media Marketing Startup 103

Both Sides of the Table

JANUARY 19, 2015

Best is if you have a combination of ad revenue, sponsorships and some forms of non ad revenue (subscriptions, merch, music sales, etc.). This kind of spend happens all day long inside startup companies and 100% of the spend on attracting customers is a cost. Take for example, an eCommerce company. But think of this. post-script.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Traditional marketing is sales-focused, one-way push. Integrate your social media content with some traditional media. Marty Zwilling.

Media 92

Media Social Media Marketing Resource 92

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. billion in sales and thus controls less than 10% of the market. Smart investors think a lot about what we call “unit economics” or what is the economics of service one customers.

Startup 150

Startup Marketing Study SEO 150

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. They have to pay for placement. That''s why it''s exciting for flower shops.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MAY 5, 2009

Third, is we provide customer care and phone support for orders; the fourth is the software technology, the platform that powers everything. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. SEM is sometimes called “buying your way into search results.” Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

JANUARY 28, 2016

For example, if a company website generates extensive visitor traffic at a particular point in time, the enterprise may continue to serve customers without obvious interruptions in service because its cloud-based server architecture permits the distribution of visiting traffic among servers in different locations. Enhanced Platform Mobility.

Software 40

Software Social Media Platform Mobile 40

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Jason Nazar

MAY 2, 2016

Choose an email system to connect with customers ( Constant Contact , MailChimp , Sendgrid ). Create a sales forecasts and financial projections regularly. Execute the 5 Step Sales Process. Use a sales management service (one that fits your business size, from smaller to larger companies). Improve SEO.

Outsource Development 40

Outsource Development Startup Google Mentor 40

socalTECH

OCTOBER 25, 2012

It's as easy as Instagram, and takes no technical knowledge or sales knowledge. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Skip the IT consultants and build an entry website yourself to save $50K.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Both Sides of the Table

JANUARY 3, 2016

Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Partner Leverage.

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

SEPTEMBER 14, 2009

I was in Hawaii, and I discovered there were all kinds of aggregators over there--independent sales reps out of kiosks in Waikiki and Lahaina, out where you're walking down the street at night--offering things like 20 percent of fishing tours, and so on--selling off commissions for fishing and other activities.

Activity 164

Activity Startup Sites Web 164

Startup Professionals Musings

FEBRUARY 13, 2010

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Now you can get a product built in China almost overnight with minimal up-front cost, with delayed payment based on first-customer order commitments. Skip the IT consultants and build an entry website yourself to save $50K.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

socalTECH

JULY 29, 2009

Our model does not involve commissions or revenue share with our customers, unlike the traditional publishing model, where you give out your knowledge for a small fraction of what a publisher gets. a month for two Genies, and unlimited users or customers. Milo Sindell: In terms of business model, it's a subscription service.

Geni 100

Geni Web Guide Platform 100

Tech Zulu Event

NOVEMBER 11, 2013

Another representative during SBF, Maker Studios is, according to their website, “the only network that provides partners a full range of vertically integrated services including development, production, promotion, distribution, sales, marketing and merchandise services.” Same with CreatorUp.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Both Sides of the Table

MARCH 8, 2010

I guess let’s file this under sales & marketing advice. Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers.

Blogging 286

Blogging Startup Writing Summary 286