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How powerful has new media advertising become?

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email newsletters, profiles in social media, or apps you have created requiring registration or download. Expand your definition of advertising to include four, not just two methods of finding your potential customers.

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Hacking Hacker News – How Wily Startups Leverage Social News Sites

InfoChachkie

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. No matter how you end up on the front page of a major news site, getting there is just the first step.

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Finding a strategic partner, investor or buyer

Berkonomics

Email readers, continue here.] Your definition of a great fit might include their distribution capability, their brand, dominance in your field, their sales force, their access to growth capital or more. You can list companies you know, have contacts within, or that fit your industry segment. Examine the four columns in the matrix.

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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.

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Four ways to find new business in the new year

Berkonomics

Owned media comes from the databases you own, such as your company’s web site, email. Expand your definition of advertising to include four, not just two methods of finding your potential customers. Happy New Year from Dave and BERKONOMICS.

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Ghost appears with new funding, marketplace to match buyers with unsold products

TechCrunch LA

Today, when you start a brand, your first hire is probably someone to build out your Shopify site. Kaden joins Rick Zullo from Equal Ventures on the board and told TechCrunch via email that excess inventory “filled the news and it definitely spikes in more volatile markets, but it is in fact part of any market.”

Product 191
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Registration Form Design with Facebook, Twitter, LinkedIn Authentication

SoCal CTO

I continually face the challenge of designing and building registration / sign-up pages on a wide variety of different web sites and mobile applications. It's definitely worth a read if you've not seen it before as background for this post. Design Challenge In this particular web site, we needed to get the user's email (and password).

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