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How Many Investors Should You Talk to in a VC Fund Raise? And How Do You Prioritize?

Both Sides of the Table

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

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Vive Organic Gets $13M

socalTECH

Venice, California-based Vive Organic , an organic "wellness" drink brand, said today that it has raised $13M in a Series B funding round. The funding was led by Monogram Capital, and also included Cambridge SPG and Powerplant Ventures. READ MORE>>.

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Sales 346
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Why Recruiting Isn’t Over When an Employee Accepts Your Offer

Both Sides of the Table

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. Obviously press releases only work if the employee isn’t junior.

Press 341
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

An impressive number of new VCs have been created – most of them with new seed funds. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Have sales bonus plans based on more than just sales targets. And importantly we’ve had revenue.

Marketing 354
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

Never Blame the Press. The most tempting thing for inexperienced entrepreneurs to do is to attack the press. But don’t pick a fight with the press. It’s the job of the press to hold us all to account and question our conduct, our performance, our accuracy our businesses. All press isn’t good press.

Startup 329
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Business support startup rakes in $9.3 million in funding

StartUp Beat

million in its Series A round of funding in a backing that was led by Bessemer Venture Partners, according to a Thursday announcement. Spokespeople from Electric said the funding will directly contribute to developing the company’s fast technology that provides a customer support channel to small- and medium-sized businesses.

Funding 40