socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

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TechCrunch LA

AUGUST 9, 2022

The funding, a Series C, will be used to continue expanding Boulevard’s product and engineering teams and to build out more tools targeting an ever-wider set of users in the bigger wellness and beauty sector (those product additions are typically big — it most recently added a whole new payments feature). Focusing on the U.S.

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socalTECH

JULY 11, 2017

Pasadena-based Spokeo , which offers up an online "people search" tool, said it has launched a new product specifically aimed at the law enforcement market. According to Spokeo, the new tool will help officials better track down, monitor and contact individuals.

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socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released. READ MORE>>.

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TechCrunch LA

APRIL 15, 2021

The company plans to end 2021 with eight locations, in particular eyeing the Denver, Seattle and Los Angeles markets. If you are in the market looking for 10,000 square feet of industrial warehouse space, you are effectively pushed to the fringes of the real estate ecosystem and then the entrepreneurial ecosystem at large.

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socalTECH

FEBRUARY 27, 2019

Santa Monica-based PatientPop , which develops healthcare practice management software, has rolled out a new product, aimed at helping independent healthcare providers compare themselves to other local competitors.

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socalTECH

FEBRUARY 2, 2018

Los Angeles-based Factual , the location data startup led by Gil Elbaz, said this week that it has launched a brand new set of tools, called Geopulse Insights and Geopulse Measurement. Accordign to Factual, the new tools help marketers understand customer behavior, and link real-world, customer behavior to their online marketing campaigns.

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Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

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socalTECH

JUNE 6, 2019

Los Angeles-based ServiceTitan , which develops a suite of software aimed at helping home service businesses with such tasks as CRM, dispatching, marketing automation, and more, said it has integrated its tools with iManifold , a residential heating, ventilation, and air conditioning diagnostics tool.

Tool 113

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socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Lead Capture Tool – Leadformly. Bonus Tool: Promo bar.

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socalTECH

NOVEMBER 23, 2009

Los Angeles-based software-as-a-service developer CrownPeak has expanded the breadth of its offerings, saying this morning that it has launched a set of content management and marketing tools. The firm said its new tools integrate directly into its CMS interface. READ MORE>>.

Tool 187

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socalTECH

DECEMBER 18, 2014

Los Angeles-based Factual said Wednesday that it has rolled out two new tools, one aimed at geofencing of data, and another for audience targeting. The company said its Geopulse Proximity Designer and Geopulse Audience Builder are specifically aimed at marketers, and use its Global Places data to help target ad campaigns.

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socalTECH

AUGUST 23, 2018

Los Angeles-based fashion retailer Forever 21 has jumped on the artificial intelligence bandwagon, with the launch of AI-based, visual search and navigation tools on its online website. Forever 21 and Donde Search said that the retailer will also use the AI technology for merchandising, recommendations and lifecycle marketing efforts.

Tool 100

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socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service.

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socalTECH

MARCH 31, 2014

Los Angeles-based DogVacay , the online marketplace for connecting dog owners with dog sitters, has updated the tools its provides to its hosts to help manage their dog sitting appointments. dogvacay host iphone tools marketplace sitting market' READ MORE>>.

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socalTECH

AUGUST 30, 2019

San Diego-based Housecall Pro , the startup which provides a number of different software products for home services contractors, announced on Friday that it has launched a new set of finance tools for its customers.

Tool 113

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socalTECH

JUNE 25, 2019

Los Angeles-based Retina , a startup which develops machine learning and artificial intelligence software for predicting customer lifetime value (CLV) of a company's customer, said it has launched a new tool that it is offering up to small to middle-market e-commerce businesses. According to the company, its new service, Retina Go!

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socalTECH

MAY 24, 2016

Los Angeles-based Nestigator.com , an online, collaborative home search site which allows real estate agents, home seekers, and other collaborate to help find homes, has rolled out a new marketing tool for real estate agents.

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socalTECH

MAY 9, 2013

Los Angeles-based social promotions software developer PromoJam has rolled out a brand new tool today, a new visual social marketing product called Promotion Builder and DIY Visual Editor. product media marketing promotions social visual promojam' READ MORE>>.

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socalTECH

MARCH 13, 2013

PublishThis , the Los Angeles startup headed by Matt Kumin, has enhanced the firm's online, content marketing and curation management tool. The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels.

Content 171

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socalTECH

JANUARY 13, 2014

Retention Science , the developer of big data marketing and analytics tools, has rolled out a new product focused on online retailers. According to the Los Angeles startup, its new SmartSegments products is aimed at online retailers, helping them to more effective personalize their retention marketing campaigns.

Tool 153

Tool Advertising Los Angeles Pricing 153

socalTECH

AUGUST 27, 2015

Santa Monica-based GumGum , the developer of digital advertising and marketing tools which tie advertising into online photographs and visual content, has rolled out a new social media analysis tool. Pricing on the new tool was not announced. GumGum is led by Ophir Tanz. READ MORE>>.

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socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Source of that seed funding was not announced. READ MORE>>. revee venture capital seed content analytics publishing publisher advertising'

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socalTECH

MAY 21, 2014

Los Angeles-based Epoxy (www.epoxy.tv) launched yesterday to help content creators do just that. Juan Bruce: What we are doing at Epoxy, is we develop software tools for online video channels, allowing them to connect with their audiences where they audience connects most, which is social media. Most recently, we created a web series.

Downey 215

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Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

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socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. campaigneq startup affiliate tracking mobile advertising marketing beachmint' READ MORE>>.

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Mobile Marketing Santa Monica Advertising 249

socalTECH

SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

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Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

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socalTECH

DECEMBER 10, 2014

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. ricoh marketing technologies merger acquisition software collateral document' READ MORE>>.

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Marketing Technology Acquisition Tool 138

socalTECH

NOVEMBER 3, 2016

Walnut, California-based Zarget , a developer of A/B testing tools for marketing automation, has raised $6M in a Series A funding round, according to the company. Zarget's software is aimed at small businesses, helping them to optimize their web pages based on marketing performance.

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socalTECH

JANUARY 25, 2013

Among the new features of the social promotion tool released by Los Angeles-based PromoJam earlier this week: a new link to demographic data from Esri in it analytics. The tool is one of the first publicly shown efforts of a new push by Redland-based GIS leader Esri to work with startups and other technology companies.

Tool 215

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socalTECH

NOVEMBER 7, 2013

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new tool, which it says helps marketers measure the return on investment from printed catalogs. catalog marketing software analytics conversion user convetro' READ MORE>>.

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socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. reachlocal marketing software leads management launch advertising saas' READ MORE>>.

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socalTECH

APRIL 4, 2016

Los Angeles-based NationBuilder , which develops software to help organize communities, run political campaigns and nonprofits, and more, has rolled out a new A/B testing tool. Among features of the new A/B testing tool are testing of those A/B campaigns on specific demographics of users, by city, and other factors.

Tool 100

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socalTECH

APRIL 5, 2019

Los Angeles-based financial automation software developer BlackLine is taking aim at the college and university market, saying on Thursday that it has partnered with higher education software and services firm Ellucian. Financial details of the deal were not announced.

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