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The Power of Twitter in Information Discovery

Both Sides of the Table

Twitter never seemed to really take the offense in PR and marketing. Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Excite, Netscape & MSN.

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Demand Media Loses Chief Revenue Officer

socalTECH

Santa Monica-based Demand Media has lost its Chief Revenue Officer, Jeff Dossett, to startup Porch.com , only eight months after Dossett was named to the position after the loss of former Chief Revenue and Marketing Officer Bradford. Porch''s founders are split between Seattle and Southern California. and Microsoft. READ MORE>>.

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DataPop Gets $1.7M

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Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! in a Series A funding round, the company said this morning. READ MORE>>.

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TaskUs Boosts Executive Staff With Trio Of Hires, Now Has 5300 Employees

socalTECH

TaskUs said it has named Balaji Sekar as its new Chief Financial Officer, Christopher McLaughline-Brooks as Chief Information Officer, and Lital Gilad-Shaoulian as Senior Vice President of Sales and Marketing. McLaughlin-Brooks was at YapStone, and also served at Parallels, Business Objects and Yahoo!

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TrueCar Names CMO

socalTECH

Santa Monica-based TrueCar , the publisher of real-time automotive pricing information headed by Scott Painter, said yesterday afternoon that it has appointed Todd Daum as Chief Marketing Officer. Daum has also served at Overture Services/Yahoo, and also was at American Express. Automoti.com was sold to Hertz in 2009.

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Close5: eBay's San Diego Move Into The Mobile, Local Market

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In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

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TrueCar Dealer Sales Pass 700,000 Vehicles

socalTECH

TrueCar--which offers up automotive pricing information and automotive configuration and quoting software--said the sales came from more than 5,500 dealer partners. The firm's back end software is used to power the no-hassle, automobile purchasing programs from American Express, Yahoo Autos, AAA, USAA and Consumer Reports, among others.

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