Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

socalTECH

JULY 31, 2015

Los Angeles-based Thrive Market , which operates an online, membership-only health food service, has raised $30M in a funding round, the company said this week. The funding was led by Greycroft Partners, and also included Scripps network, Powerplant Ventures, and angels. READ MORE>>.

Marketing 100

Marketing Product Commerce Los Angeles 100

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

Southern California Edison Blog

DECEMBER 8, 2021

Networks play a vital role in supporting tech startup growth objectives. However, many small businesses may struggle with operational costs and scaling their networks effectively. Below you will learn about how managed solutions address the largest network-related challenges facing tech startups. Managing Network Costs.

Networking 97

Networking Services Startup Resource 97

socalTECH

JULY 16, 2019

Anaheim-based networking equipment maker Zyxel is targeting the IP surveillance camera network market, with the launch of a new set of switches specifically aimed at deployment and management of IP camera networks. Zyxel said the new products are aimed at everything from a few cameras to large, high density environments.

IP 113

IP Networking Marketing Product 113

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

JANUARY 5, 2017

San Diego-based Lynx technology , a developer of software for managing media libraries and smart home devices, said today that it has launched its first product, called SmartLynx 1.0. Lynx said it is backed by San Diego-based J.M. Driver, LLC.

Product 124

Product Technology San Diego Networking 124

Tech.Co

MAY 6, 2022

Deliverr ships over one million orders monthly and gaining its network will more than double the size of Shopify’s fulfillment team. Get the latest news delivered to your inbox faster than Shopify's fulfilment network. Deliverr has an asset-light infrastructure while Shopify owns a “network of large-capacity, self-operated hubs.”

Networking 123

Networking Press Newsletter Startup 123

socalTECH

MARCH 16, 2016

Calabasas-based Ixia is making a push into the cybersecurity and security market, saying that it is working with a number of security providers on building and deploying the company's products.

Marketing 100

Marketing Calabasas Networking Product 100

socalTECH

APRIL 12, 2017

Brea, California-based networking products maker TP-Link has jumped into the consumer Wi-Fi mesh networking market, with the launch of a new product called the Deco M5. TP-Link says its Deco M5 Whole-Home Wi-Fi systems will sell as a three-unit multi-pack, both through retailers and also HSN.

Networking 113

Networking Product Marketing 113

socalTECH

JULY 21, 2014

Irvine-based semiconductor developer RFaxis reports this morning that it has ramped up production of a new chip, focused on the Zigbee and Internet of Things (IoT) market. The company said the chips are aimed at supporting such things as wireless mesh networking products for the Internet-Of-Things and similar designs.

Product 138

Product Design Report Networking 138

socalTECH

SEPTEMBER 23, 2021

The company said the funding will go to expand coverage in "key strategic markets" across the U.S., The company says its main "Portal" product is a retrofitted shipping container which can charge up to 105 scooters as a time, or serving as a battery swap station. with an emphasis on California and Texas.

Mobile 133

Mobile Funding Networking Seed Funding 133

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

socalTECH

JUNE 30, 2009

San Diego-based Mushroom Networks , a spinout of the University of California San Diego, said today that the firm is now applying its technology to the wireless market. The company is targeting mobile TV, enterprise markets, the military, news crews, and others who need high speed wireless internet connections.

Networking 140

Networking Marketing San Diego News 140

Both Sides of the Table

MARCH 23, 2014

The critical skill is not just your immediate network but the network beyond that you can tap into if you’ve earned the right through nurturing your 1-degree relationships. Building Your Network. Either you have a well established network or you don’t. It always struck a chord with me. How did I get here?

Networking 366

Networking Startup CTO Coach Email 366

socalTECH

JUNE 11, 2013

Irvine-based networking equipment manufacturer Linksys has released a new product today, for the home, powerline networking market. LInksys says it has shipped a new product, its Powerline HomePlug AV2 Kit, which helps consumers connect their computers into the Internet. The product has a MSRP of $129.99.

Networking 166

Networking Product Help Marketing 166

socalTECH

FEBRUARY 25, 2019

San Diego-based Inseego , which develops wireless hotspots and other related technology, said it has partnered with Ericsson to bring new 5G NR (New Radio) products to the market. Inseego said it will be bringing the new products to market under the new name, MiFiiQ, which it recently renamed from MiFi.

Networking 133

Networking San Diego Mobile Product 133

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Customer Custom Marketing 179

socalTECH

JANUARY 8, 2019

Los Angeles-based Ring , which makes video doorbells, security cameras, and other products for the home security market, has rolled out a slew of new products at CES, including new "smart lighting" products, a new Ring Door View Cam, and alarm product integrations for its Ring Alarm. Ring is now part of Amazon.

Product 113

Product Los Angeles Mobile Networking 113

socalTECH

OCTOBER 6, 2016

Los Angeles-based Rubicon Project said this morning that it has snagged a Google veteran, as its new Chief Product & Engineering Officer. Kershaw also has previously worked at Ericsson/Telcordia, VeriSign, Clarent Corporation, Unisys, and SS8 Networks. Kershaw will be based in Los Angeles. READ MORE>>.

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Google Product Commerce Los Angeles 138

Startup Professionals Musings

MARCH 5, 2021

This occurs when a new product, service, or business model renders the old way of doing business obsolete. The best startups also see these as opportunities for brand recognition and viral marketing, to simultaneously benefit people and boost the bottom line. Stakeholder power. Globalization. Demographic shifts.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

socalTECH

FEBRUARY 21, 2014

San Diego-based ACTIVE Network has split off its business products group, ACTIVE Network Business Solutions , and merged it with a Texas company, Lanyon. active network merger acquisition sales lanyon' Financial terms of the merger and acquisitions deal were not announced. READ MORE>>.

Activity 157

Activity Networking San Diego Acquisition 157

socalTECH

NOVEMBER 27, 2018

Irvine-based CalAmp says this morning that it has inked a deal with Telefonica , where it will provide its fleet management and stolen vehicle recovery products in Mexico. Financial details of the deal were not annoucned. The offering will be aimed at fleet operators, vehicle financiers, automotive dealers, insurers and rental car companies.

Product 127

Product Networking Services Software 127

Startup Professionals Musings

MARCH 23, 2020

Too many entrepreneurs I meet in my role as a business advisor still seem to believe networking is all about selling and convincing everyone that what you have will change the world. Effective networkers are quick to empathize with other people, to understand their position and where they are coming from.

Networking 126

Networking Social Media Startup Media 126

Southern California Edison Blog

NOVEMBER 9, 2020

School network scalability is essential for ensuring that schools have a reliable network. The education sector tends to have limited resources dedicated to IT investments which can make it challenging for schools to integrate the network technologies and keep up with the latest advancements.

Networking 79

Networking Cloud Computing Education Resource 79

Startup Professionals Musings

JUNE 8, 2020

I’m not proposing that anyone promise things that they don’t intend to deliver, but it’s time that founders switch to start selling their product before they build it, rather than believing the old adage of “if we build it, they will come.” People tend to forgive controversial views if you aren’t perceived as pushing a product.

Ideas 124

Ideas Tips Marketing Social Media 124

socalTECH

JUNE 18, 2012

San Diego-based Astute Networks , a developer of a flash-based iSCSI networking device used in the data center market, said this morning that it has raised $12M in a Series B funding round. Astute said the funding will go towards funding its sales, marketing, channel development, and support.

Networking 153

Networking Venture Capital San Diego Capital 153

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. PureClick said that its product, RelevanceWatch, helps advertisers reinvest their ad dollars into just the publishers who are delivering a return on their ad spend, rather "blindly trusting Google".

Google 157

Google Networking Santa Barbara Advertising 157

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors. Network Up. Market meet reality. Prices down.

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Marketing Course Pricing Networking 361

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

MARCH 13, 2013

Camarillo-based semiconductor maker Vitesse Semiconductor said this morning that it is targeting the broadband network applications market with a new product. The firm said it has launched a new signal conditioning device for us in high speed, high bandwidth network equipment. READ MORE>>.

Networking 138

Networking Design Marketing Product 138

socalTECH

JANUARY 8, 2010

El Segundo-based BridgeCo , a developer of embedded semiconductors and software for the home entertainment networking market, said Thursday at CES that it has launched the next generation of its JukeBlox product. The firm said its new, JukeBlox 2.0 connections. READ MORE>>.

El Segundo 113

El Segundo Product Networking Venture Capital 113

socalTECH

MARCH 5, 2012

Irvine-based Broadcom said announced a new set of 10GbE and 40GbE products. According to the firm, it has shipped four new physical layer transceivers (PHYS) for the 10 Gigabit Ethernet and 40GbE markets for the optical fiber communications market, as well as a new 40G Serial Mux/Demux chipset.

Product 140

Product Cloud Computing Sample Conference 140

socalTECH

AUGUST 26, 2013

Irvine-based storage products provider WD said this morning that it has added two new products to its line of Arkeia backup appliances. WD said its DA1300 and DA2300 appliances are both aimed at the small- and medium-sized business market, and offer all-in-one backup and disaster recovery. WD acquired Arkeia back in January.

Product 157

Product Networking Marketing 157

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MARCH 15, 2010

They “don’t care what people ate for lunch.&# They’re fine on their existing social networks, which these days mostly means they’re happy with Facebook. Traditional social networks are more restricted to people whom I already know and information and updates are less discoverable.

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Social Network Networking Blogging RSS 347