Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? Sometimes, it is just the right idea to brand your product inside that of a known presence.

Sites 156

Sites Product Social Network Press 156

Tech Zulu Event

OCTOBER 25, 2012

CHNL aggregates content from Facebook, Twitter, YouTube, LinkedIn, SoundCloud, Tumblr, Instagram and Flickr into one place making it fast, easy, and a beautiful way to discover content as well as to easily share it back out to my social networks, or engage in the conversation happening around that content. Why Social Networking?

Social Network 104

Social Network Networking Content Web 104

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Historic changes and great successes don’t come from linear thinking.

Marketing 125

Marketing Tips Organization Ideas 125

socalTECH

SEPTEMBER 30, 2010

Pasadena-based FastSoft , the Caltech spinout which develops web acceleration software, said today that it has launched a testing network for its clients. The firm claims its product speeds page downloads by 30 to 500 percent, without requiring client side software or browser plug-ins. READ MORE>>.

Networking 133

Networking CalTech IP Social Network 133

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You mentioned the big players in this market.

Networking 214

Networking IBM IBM Pacific Palisades 214

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Pricing on the new product were not announced. socialactive spreeify social networking advertising html5'

Platform 173

Platform Social Network Advertising Los Angeles 173

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

Berkonomics

JUNE 4, 2020

Here’s the importance of that event and how it affects every productive move you make after that moment. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service.

.Net 156

.Net Sales Tool Email 156

Tech Zulu Event

JUNE 26, 2013

Since its inception into the mainstream fabric of people’s lives, social media and the concept of social networking has gone through a rather peculiar evolutionary transition. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point.

Social Media 82

Social Media Entertainment Media Tool 82

Tech Coast Venture Network

FEBRUARY 20, 2010

And like many companies and brands out there, yours has probably shifted its efforts to online marketing. Social media and email marketing act separately as great marketing tools. So why not use both simultaneously as one fully integrated online marketing campaign? www.BreakThroughNetworking.org.

Networking 100

Networking Newsletter Social Media Email 100

socalTECH

OCTOBER 10, 2014

LinkedIn is one of the largest social networks, with 300 million users, and we fell that it has a higher quality user base. As we were developing the product, we noticed that more and more articles were popping up about people going through dates due to LinkedIN''s platform. This is the first based off of LinkedIn. Why LinkedIn?

Networking 185

Networking Startup Ideas Mobile 185

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Watching the orders come in, or the product moving off the shelf, is the feedback you have been looking for.

Startup 160

Startup Patents Competition Social Network 160

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks? I'm very familiar with good production values and telling stories visually.

Networking 150

Networking Search Engine Optimization Product Startup 150

Berkonomics

MAY 30, 2019

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. Using new tools in a social age. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

JULY 11, 2012

What does social networking have to do with the stock market? Vinny talked with us about his start, which allows users to discuss and collaborate on their stocks and finances in a social way. We wanted to tackle that problem, by using a social network. What is Stockr all about?

Social Network 239

Social Network Startup Networking Content 239

Startup Professionals Musings

MARCH 14, 2022

Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Customer 137

Customer Custom Technical Review Symantec 137

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” he asserts that “earned” social engagement drives better business results than paid social exposure.

Social Media 140

Social Media Media Snapchat Platform 140

Tech Coast Venture Network

AUGUST 20, 2010

Personal branding is how your market yourself at networking events and while making connections. Even bigger corporations are acting more like individuals because of the recent shift in marketing. Strategic Planning & Training Marketing * Networking * Social Networking. Manal Richa.

Marketing 100

Marketing Networking Google Social Network 100

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers. Real time, Data-Based Intelligence.

Marketing 67

Marketing Help Social Network Class 67

socalTECH

OCTOBER 5, 2010

Los Angeles-based Passenger , a developer of private social networking sites for brands, said today that it has raised an additional $7.5M Passenger's private social networking communities are used by companies to gain insight into their brands, get customer feedback, and to help market their products.

Steamboat Ventures 145

Steamboat Ventures Social Network Venture Capital Networking 145

socalTECH

JANUARY 23, 2013

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

Tool 190

Tool Services Social Network Template 190

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

MARCH 3, 2015

However, that process really hasn''t taken advantage of today''s mobile, always-connected, socially networked world. It''s meant to help moms get stuff done quickly, by leveraging their network. He''s been helping us make sure we are allocating our technology resources in a way that makes sense for the product.

Networking 100

Networking Startup Cornerstone OnDemand Social Network 100

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Competitors see the same opportunity.

Startup 106

Startup Pricing Cloud Computing Customer 106

Eric Greenspan

MARCH 1, 2013

Social networks have changed the way we communicate and share ideas. Imagine if you only received emails from companies that offered products and services you want. Here’s how… The next time you post on Facebook or LinkedIn or tweet, consider that what you say may be read by a potential marketer.

Social Network 171

Social Network Examples Ideas Marketing 171

Both Sides of the Table

OCTOBER 1, 2009

In my previous post, The VC Ice Age is Thawing (for now) I wrote about the reasons why the VC market came to a screeching halt in September 2008 and remained largely shut until at least April 2009. There are now signs the VC market has gathered pace meaning it’s a great time to be fund raising. This is one book-end of the cycle.

Venture Capital 255

Venture Capital Marketing Startup Social Network 255

Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success.

Social Media 104

Social Media Media Marketing Social Network 104

InfoChachkie

NOVEMBER 3, 2014

It is no secret that Pinterest and other social commerce sites have begun to dial in the commerce equation. These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. Growth is more than simply repackaging existing products, and adding bells and whistles or slick incentives. Switch your attention from product development to sales. Separate marketing from sales for further leverage.

Sales 147

Sales Metrics Guide Startup 147

Startup Professionals Musings

JUNE 13, 2022

Office politics involves the complex network of power and status that exists within every business, large and small. We can find tons of "marketing' courses in colleges and universities but everyone must think that “selling” is intuitively obvious. Maximizing Business Productivity. The tenets of entitlement do not apply.

Class 140

Class Course Email Social Network 140

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Upgrades and troubleshooting can normally be provided over the network, as well. Social Media. Infrastructure as a Service (IaaS).

Technology 133

Technology Cloud Computing Social Media Networking 133

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason. million followers.

Sales 101

Sales Technical Review Marketing Technology 101

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212