SoCal CTO

APRIL 2, 2012

The problem is you don't yet have product/market fit, and until you do, you don't really know what to build. When product vision is truly clear, then it makes sense to execute it, and hiring follows. These companies are very early-stage and definitely have not shown product/market fit. Far from it.

CTO Hire 205

CTO Hire Outsource Development CTO Coach Develop 205

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Modernize the user website experience.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Before you finalize the product is the best time to talk about it and see if you can get some buzz started. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 139

Marketing Startup SEM Blogging 139

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

FEBRUARY 29, 2016

Los Angeles-based ZENEDGE , a startup developing cloud-based web application firewall and cybersecurity products, said it has launched a product called ZENEDGE AI. The company says its products are an alternative to current, signature-based approaches to application security. READ MORE>>.

Artificial Inteligence 100

Artificial Inteligence Web Los Angeles Product 100

Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. First: Planning. Third: cost.

Sites 156

Sites Product Social Network Press 156

socalTECH

JUNE 12, 2013

A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. Belk was previously Head of Product at Beachmint, and was the company''s first employee; McGregor was Beachmint''s Dierctor of Acquisition.

Mobile 249

Mobile Marketing Santa Monica Advertising 249

TechEmpower

JULY 31, 2023

Start by building just enough of your product to get early CAC and CLV signals (they won’t be perfect). Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. cto , infotech , innovation , product , project , saas

Metrics 260

Metrics Startup Slides Technical Review 260

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” It isn’t open in either its standards or in the way that applications are marketed and distributed. The web is dying and will be replaced by “the App Internet.” Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

APRIL 30, 2013

Santa Barbara-based Local Market Launch , a new startup founded by former ValueClick founder Brian Coryat, said Tuesday that it has raised $1.5M Coryat founded ValueClick and took it public in 2000; before ValueClick, he had founded online directory firm AAA Internet Promotions, and search engine optimization company Web-Ignite.

Search Engine Optimization 178

Search Engine Optimization Marketing Santa Barbara Seed Funding 178

socalTECH

FEBRUARY 23, 2016

Los Angeles-based programmatic advertising marketplace and technology provider OpenX has rolled out a new product aimed at the mobile app market, according to the company. OpenX said it has launched OpenX Bidder for Apps, an extension of its software for the desktop and mobile web, which works on mobile app inventory.

OpenX 100

OpenX Mobile Product Advertising 100

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. reachlocal marketing software leads management launch advertising saas' Pricing on the new tool was not announced. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

SoCal CTO

DECEMBER 10, 2012

I did a presentation recently for a graduate class from The Founder Institute around getting online/mobile products out the door. Third party products are used appropriately. And it made me come to a new realization: Every early-stage web/mobile/online startup should have at least one technical advisor, probably two.

Technical Advisors 332

Technical Advisors CTO Coach Technical Review CTO Hire 332

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

socalTECH

JANUARY 24, 2012

Aliso Viejo-based Buy.com , the online Internet retailer, said today that it has named Bernard Luthi as its new Chief Marketing Officer. Luthi comes to the company from NewEgg.com, where he was Vice President of Marketing, Web Management, and Customer Service. Luthi also served at PC Mall and Ingram Micro.

Marketing 157

Marketing Web Sales Customer 157

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Scan for unmet needs to match new products. List potential new opportunities outside your domain.

Marketing 162

Marketing Social Media Metrics Customer 162

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MARCH 28, 2011

Pasadena-based FastSoft , the developer of content acceleration software and appliances, said today that it has named Jerry Hall as Vice President of Marketing at the firm. Hall was most recently a consultant at Forge Strategic Marketing, and also has served at AirHop Communications, ProxiNet, NetBoost, and LanTronix. READ MORE>>.

Marketing 196

Marketing CalTech IP Pasadena 196

socalTECH

FEBRUARY 3, 2010

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154

Web Sites Search Engine Optimization Mobile 154

socalTECH

AUGUST 16, 2013

Agoura Hills-based TouchCommerce has expanded out its executive team, saying this week that it has appointed George Skaff as Senior Vice President of Marketing, and Olivier Maire as Vice President of EMEA. Maire was formerly the company''s Country Manger in France. The company is led by Internet veteran Bernard Louvat. READ MORE>>.

Agoura Hills 138

Agoura Hills Sales Marketing Agoura 138

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. These are all minimal-cost survival marketing efforts. What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost?

Web 117

Web Search Engine Optimization eBook Advertising 117

Berkonomics

AUGUST 16, 2018

Markets and competitors change. It is a real risk for the successful entrepreneur that the daily demands of business make it more and more difficult to know the pulse of the industry, which becomes more and more risky as decisions are made and resources allocated to projects or products that may no longer be as attractive as before. .

Marketing 120

Marketing Demand Media Entrepreneur 120

SoCal CTO

DECEMBER 7, 2009

My initial conversations normally focus on the core of the business, important Startup Metrics , probably marketing strategy (ex. SEO for Startups and Negative Customer Acquisition Costs ) and, of course, the product itself. Normally the product is defined as a web site. What do I mean by the other interface?

Web 150

Web Sites Email HTML 150

socalTECH

MAY 22, 2012

Santa Barbara-based Citrix said this morning that it has launched a new, multimedia webcasting service aimed at large scale web events. The company said it is looking to target the movie, music, and entertainment market, schools and universities, community town halls, and more with the new product. READ MORE>>.

Web 124

Web Services Santa Barbara Entertainment 124

Both Sides of the Table

SEPTEMBER 10, 2021

With the enormous changes to our economies and financial markets?—?how how on Earth could the venture capital market stand still? One of the most common questions I’m asked by people intrigued by but also scared by venture capital and technology markets is some variant of, “Aren’t technology markets way overvalued?

Venture Capital 471

Venture Capital Writing Invest Pricing 471

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. Final le web london (june 2013) from Mark Suster. They are also driving down the margins they make and are offering products that are initially lower functionality than their competitors.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

JULY 16, 2015

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. READ MORE>>.

Woodland Hills 100

Woodland Hills Tool Mobile Marketing 100

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. And the site is growing, it now includes video content made by brands you may recognize from places that you visit elsewhere on the web, like the Popsugar entertainment news brand.

Web 65

Web Netflix Social Media Product 65

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Berkonomics

APRIL 1, 2021

We are not always smart about the market or the product. We may miss the context of the times and come to market too soon or too late. We might not have researched the market diligently or used a focus group or other market research. Early market experience can cause a need to pivot.

Resource 156

Resource Research Class News 156

socalTECH

DECEMBER 6, 2011

Pasadena-based Central Desktop , the provider of online collaboration and project management software headed by Isaac Garcia, reported today that it has signed three marketing agency customers. Central Desktop said that SK+G, Rhea + Kaiser and Upshot all have begun using the firm's SocialBridge product to communicate and collaborate.

Marketing 133

Marketing Pasadena Report Web 133

Berkonomics

AUGUST 5, 2011

Markets and competitors change. It is a real risk for the successful entrepreneur that the daily demands of business make it more and more difficult to know the pulse of the industry, which becomes more and more risky as decisions are made and resources allocated to projects or products that may no longer be as attractive as before.

Marketing 191

Marketing Demand Media Resource 191

Startup Professionals Musings

AUGUST 22, 2011

For some reason, I haven’t heard much about the next generation of the Internet ( Web 3.0 ) lately, which probably means it isn’t happening as fast as everyone predicted. I suspect the real challenge is not the semantic web technology , but new attractive business models from smart entrepreneurs. are appearing. are appearing.

Web 95

Web Entrepreneur Doc Examples 95