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Niche marketing works. Here’s how.

Berkonomics

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago.

Marketing 266
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PromoJam Debuts New Self Service Social Promotions Tool

socalTECH

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

Tool 190
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9 Innovative Startups To Watch For in 2024

Tech.Co

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text.

Startup 210
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Startup Metrics

TechEmpower

Don’t overcomplicate things with reporting tools. Another thing that Dave has done well is to look at the value of different marketing channels: There’s a lot of value in this presentation. Conclusion Startup metrics are an invaluable tool for founders and innovators. Please write us at blog@techempower.com !

Metrics 260
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Writing Your Press Releases

SoCal Tech Calendar

Friday, November 14, 2008 -- "Writing Your Press Releases" SDSIC. If you're writing your press releases like it was still 1994, you're not maximizing the value of this tool in this Internet-centric age. Dana Todd, Chief Marketing Officer of Newsforce Inc.,

Press 100
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Your board should protect you!

Berkonomics

They write in their investment documents that they will occupy a seat on the board for as long as they are invested in the company, thinking of this as a protection for their investment and tool for them to influence growth. Even venture capitalists who sit on boards where they have significant investments often forget this point.

Class 282
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7 Lessons On How Startups Use Social Media To Succeed

Startup Professionals Musings

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Find the right tools to analyze the ROI.