socalTECH

JANUARY 20, 2011

Power and Associates , a market research firm, has snagged a ReachLocal veteran to establish a new, digital research team, the firm said today. Power, it has hired Fabien Reille as its Vice President of Digital Research, to lead efforts into research into digital media, including monitoring online, mobile and social media activity.

ReachLocal 160

ReachLocal Westlake Village Media Social Media 160

Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 22, 2012

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment – in people, in technology, your reputation, and your time.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

MARCH 27, 2015

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

Social Media 101

Social Media Media Marketing Snapchat 101

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 98

Social Media Media Metrics Satisfaction 98

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

Social Media 107

Social Media Media Case Study Study 107

Startup Professionals Musings

MAY 10, 2019

Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.

Social Media 99

Social Media Media Tool Startup 99

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

JULY 11, 2013

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

DECEMBER 6, 2012

Social media connections, if they exist, are buried elsewhere or reserved for monitoring purposes only. Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Guide customers to the right social media channel.

Social Media 91

Social Media Customer Custom Media 91

socalTECH

FEBRUARY 22, 2013

Valencia-based Sanguine Biosciences , a startup developing a service around blood sample collection for research and development, said Thursday that it has closed on a seed financing round. Size of the round was not announced. The funding was led by INVENT Ventures and Heliant Ventures. READ MORE>>.

Seed Funding 157

Seed Funding Sample Funding Research 157

Startup Professionals Musings

APRIL 13, 2019

Image via Pixabay If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

SEPTEMBER 5, 2012

Hollywood-based social media research company Fizziology said this morning that it has launched a new, U.K. research arm, which will help provide customers with tracking of online conversations in that country.

Social Media 124

Social Media Hollywood Entertainment Blogging 124

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Check out this chart from eye-tracking research conducted by the usability guru Jakob Nielsen published in this piece. And market research seems to confirm this. Nowadays banner ads get on average 0.2% Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

AUGUST 22, 2021

It works best through effective use of social media, mobile apps, societal initiatives, becoming an influencer, and providing a modern easily-found web site with credible customer-focused content. Consumers are doing their own research and don’t want to engage a pushy salesperson or message.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 69

Social Media Media Metrics Satisfaction 69

Startup Professionals Musings

APRIL 9, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

AUGUST 18, 2010

Anametrix is headed by Blasie Barrelet, and says it is developing software to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research and other data for businesses. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group.

SEM 174

SEM Funding San Diego SaaS 174

TechCrunch LA

MARCH 18, 2019

The ARPANET, as it was called back then, was designed by government, industry and academia so scientists and academics could access each other’s computing resources and trade large research files, saving time, money and travel costs. If we ask what we could have done to mitigate some of these problems, one can easily name two.

UCLA 253

UCLA Social Media Social Network Santa Barbara 253

Startup Professionals Musings

SEPTEMBER 15, 2018

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Research 87

Research Marketing Statistics Report 87

socalTECH

SEPTEMBER 9, 2010

Anametrix is headed by Blaise Barrelet, and develops software used to correlate web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, and market research. Anametrix had announced the funding on August 18th, but had not released the amount of funding received.

Funding 154

Funding SEM Social Media San Diego 154

socalTECH

AUGUST 4, 2021

Irvine-based ThoughtWorld, a new market research and social media platform, says it has raised $2M in an angel investment round. The company, led by CEO Robert Ming, says the round gave it a valuation of $10M. The company says it launched the Alpha version of its platform on July 21st.

Social Media 113

Social Media Platform Research Media 113

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly require an investment to be hard hitting – in people, in technology, your reputation, and your time.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

JULY 10, 2021

Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply. They are not hesitant to engage the crowd through social media and sites like Yelp to drive you from the marketplace.

Customer 173

Customer Custom Social Media Outsource Development 173

socalTECH

AUGUST 22, 2011

The company said its new location will be home to LegalZoom's technology research and development, and social media programs. The new center will be the third location for LegalZoom, which also has an office Austin, Texas.

Legalzoom 138

Legalzoom Glendale Social Media Research 138

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Conduct your own customized market research. Modern libraries are still worth a visit. Martin Zwilling.

Marketing 157

Marketing Statistics Research Report 157

Eric Greenspan

APRIL 22, 2013

Each of these “moms” spend their days researching products and services that may benefit their respective audience. Parenting social media Mommy bloggers' Recently I was approached by a writer of erotica and quality pornography requesting a spot on the TEDxAmericanRiviera stage. Good luck to you!

Help 154

Help Social Media Sample Writing 154

Berkonomics

NOVEMBER 9, 2017

If you’ve taken the steps to research your market and niche, the chances are that you’re taking your business seriously. Create social media posts with links to your site that drive search engine scores and increase search traffic. You’ll Think more deeply. Will this campaign reach the audience I intend?”.

Marketing 266

Marketing Advertising Resource Social Media 266

Startup Professionals Musings

AUGUST 8, 2020

And we all know Facebook didn’t invent social media. Certainly I’m not recommending just one more Facebook, with a couple of features from Twitter, since social media has an unlimited potential for innovation. Market research can thus be based on real customers and a previously tested market.

Startup 157

Startup Social Media Study Research 157

socalTECH

AUGUST 15, 2017

Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Fizziology's software uses social media sites (Twitter, Facebook, Instagram, Sina Weibo, etc.)

Social Media 113

Social Media Research Entertainment Equity 113

socalTECH

APRIL 6, 2012

The center's current projects include a number of 3D content development and research efforts; social media projects; cloud computing; and more. USC's ETC sponsors include such firms as Disney, 20th Century Fox, Alcatel-Lucent, Sony Pictures, Tata, Lucasfilm, DTS, and WB.

USC 140

USC Entertainment Technology Southern California 140

socalTECH

JUNE 22, 2010

Encino-based uSamp , the online market research and sampling firm founded by former goZing founders Matt Dusig and Gregg Lavin, said today that it has raised $10M in a Series C funding. The funding was led by OpenView Venture Partners. The firm says it now has over 90 employees and operations not only here in California, but also in India.

Sample 133

Sample Encino Social Media Platform 133

TechCrunch LA

SEPTEMBER 9, 2019

A bit of research into the portfolio of investments Rodriguez had amassed revealed that he hadn’t made a specific bet on a fitness app yet, so Hamilton reached out to a mutual friend and asked for a meeting. For the founders of Fitplan, bringing Rodriguez on board will allow them to move deeper into the tailored fitness vertical.

Training 199

Training Social Media Los Angeles Media 199

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

Both Sides of the Table

SEPTEMBER 13, 2009

Gartner, Forrester, Jupiter and AMR Research all had good things to say about us. It kind of reminds me a bit of how “social media experts&# are talking to customers today). Use social media to be sure people are aware of it. Goldman release a report on us. There was talk of an IPO in 12 months. We were hot.

Startup 310

Startup Venture Capital Press Journal 310

socalTECH

JANUARY 30, 2018

presidential elections in the summer of 2016, a year before social media companies admitted that those accounts were tied to the Kremlin-backed Internet Research Agency. New Knowledge said it identified the fake accounts behind the large-scale Russian effort to influence U.S.

Capital 149

Capital Invest Artificial Inteligence Startup 149

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience.

Downey 215

Downey Content Help Startup 215