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The Future of Advertising will be Integrated

Both Sides of the Table

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. As evidenced by the eye-tracking studies – they will remain in the stream.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

As such, much of the benefit derived from the case study methodology is inappropriate in an entrepreneurial setting where greater value is placed on execution, rather than analysis. Entrepreneurs should leverage the screening performed by B-schools and not dismiss MBA applicants outright. Look For MBA Outliers.

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uSamp Ties With GutCheck

socalTECH

uSamp said it will provide automated deliver of screened and qualified participants to GutCheck's online qualitative market research studies. Encino-based uSamp , the provider of technology and services for the online panel and surveying market, said that it has teamed with GutCheck , a provider of online qualitative research.

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Illumina Acquires GRAIL For $8 Billion

socalTECH

Illumina said the buy will help it add a multi-disciplinary team and capabilities for next generation sequencing (NGS), population scale clinical studies, and machine learning. GRAIL is developing a multi-cancer screening test. GRAIL was spun out of Illumina in 2016 as a standalone company. billion in cash and $4.5

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Interview with Costin Tuculescu, Freebinar

socalTECH

Freebinar gives them a solution that includes screen sharing, voice over IP audio, broadcast, conference calling, and allow you to meet with as many as 150 people at the same time. What we've been able to do, is non-intrusively serve ads on the right side of the screen, which rotate every 60 seconds.

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Aspen Neuroscience Gets $70M

socalTECH

The company said the Series A funding will support the completion of all remaining IND-enabling studies and FDA submission of the IND relating to Aspen's lead product (ANPD001), as well as the recruitment and screening of a trial-ready cohort of persons with Parkinson disease and the manufacture of their cells for the lead product.

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Want to Know What Marc Andreessen’s Magic on Twitter is? Hint: It’s Not Tweetstorming

Both Sides of the Table

To get on his radar screen. A study by Brandfog found that 75 percent of Americans surveyed agree that CEO participation in social media leads to better leadership. . Should CEOs be Social? The topic of whether leaders or CEOs should engage through social media is often discussed. From the post.