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SEO for Startups

SoCal CTO

I recently had a conversation with an pre-launch startup where they discussed how SEO was going to be really important for them. And to me, there seems to be a lot of confusion by founders of startups around search engine optimization (SEO) and how it works for a startup. I won't say that I'm truly an expert on SEO.

SEO 150
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Perfect Market Unveils New Content Monetization Tool

socalTECH

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199
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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent case study and some pretty good discussion around the room of different tools that you might consider using. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150
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ReachLocal Launches New SEO Offering

socalTECH

ReachLocal''s SEO product includes keyword identification and optimization, content optimization and publishing, social media integration, local search tools, and more. The new product works directly with its new marketing automation software, ReachEdge, and is the first search engine optimization product to come from ReachLocal.

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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Today awe.sm The other major pilot customer was.

Marketing 307
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Savings.com Hit By Google Update

socalTECH

Searchmetrics, a provider of SEO tools and analysis, delivered a list of the sites most affected by updates to Google's new search algorithm, Google Panda 2.5, with Savings.com one of the top five sites seeing a huge loss in "SEO Visibility" due to the recent changes. Savings.com operates an online coupon and deals site.

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Local Corporation Debuts New Digital Marketing Service

socalTECH

The product includes web hosting, social media, mobile, content creation, website creation, SEO, and other services for those businesses. The new tool will start at $249 per month for SMBs. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169