Remove 2012 Remove Customer Remove Marketing Remove Social Media
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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 --. Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Social media is evolving rapidly and is dramatically altering how purchase decisions are made. See [link] (more)

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era. TCOSC Marketing and Sales Executives Society. Driving Purchase Decisions in the Social Media Era Social media is evolving rapidly and is dramatically altering how purchase decisions are made.

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Turbo-Charging Social Media Engagement for Retail in Time for the Holidays

SoCal Tech Calendar

Monday, September 24, 2012 -- Turbo-Charging Social Media Engagement for Retail in Time for the Holidays. Social Media Club. How does social media drive engagement for retail marketers? Moderator: Serena Ehrlich, Director of Marketing, Mogreet. See [link] (more)

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Enplug: Bringing Social Media To A Display Near You

socalTECH

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: We started the company in the summer of 2012, with five totally random people. How big is this market? What''s the story behind the company? READ MORE>>.

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‘The Tyranny of the OR’ For Social Media Marketing

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Maximize customer retention.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.