Berkonomics

AUGUST 1, 2013

You will recognize the value of these for any business, even if they have not been in common use in the past. CACR (Customer Acquisition Cost Ratio). The lower the ratio, the more successful the customer acquisition campaign. CPA (Cost per Acquisition). CHURN (% customer cancelling each month).

Acquisition 189

Acquisition Statistics Sales Customer 189

TechCrunch LA

OCTOBER 5, 2020

GrubMarket , which provides a B2C platform for consumers to order produce and other food and home items for delivery, and a B2B service where it supplies grocery stores, meal-kit companies and other food tech startups with products that they resell, is today announcing that it has raised $60 million in a Series D round of funding.

Technical Review 343

Technical Review Startup Marketing San Diego 343

InfoChachkie

MARCH 1, 2011

In essence, the Beatles offered a product with a higher value proposition as compared to their American counterparts. Minimally Viable Product Does Not Mean Minimal Utility. Much has been written regarding the benefits of crafting a minimally viable product (MVP) as a means of accelerating the product validation process.

Product 232

Product Marketing Sales Customer 232

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive != End of story.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

OCTOBER 13, 2009

Sales – Many publishers, including Grit, encouraged newspaper boys to create new routes and expand existing ones by aggressively selling subscriptions to non-subscribers. This pay-per-newspaper formula directly rewarded the children’s sales efforts and sparked a life-long entrepreneurial fire in generations of newspaper boys.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. Winters explained that the driver for the new funding was technology and product development on the marketplace, marketing and stylist acquisition.

Tool 179

Tool Customer Custom Marketing 179

Both Sides of the Table

FEBRUARY 28, 2018

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296

Product Course Customer Custom 296

Both Sides of the Table

JUNE 20, 2014

I have been saying privately for years now that I believe online video will evolve into fragmented distribution (my next online video post) and vertical production. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

Invest 291

Invest Content Media Networking 291

socalTECH

APRIL 30, 2018

It's a bit of a sea-change to be able to get this information like this, as in the past that was a very manual process. The business model, is people use this to do better marketing and sales targeting when they sell their own products. I've been in product, product development, marketing, and management.

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Startup Professionals Musings

MARCH 3, 2021

Making people happy or improving usability are laudable goals, but projected product margins, volumes, and business growth are necessary realities for a successful business. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

socalTECH

JULY 9, 2012

We thought it would be insightful for our readerswho are usually looking to get acquired by other companieson what the thought process of those large companies making those acquisitions are. For a company like yours, what goes into your acquisition strategy and what thoughts went behind the Anue acquisition?

Acquisition 173

Acquisition IP Networking Marketing 173

socalTECH

JULY 8, 2021

I think if we, as Belkin, can find a way to help the communities where we are, where we are living, by helping students grow and helping them with the challenges they face, that's a natural thing with who we are and who we've become over the past 39 or so years. We have sales, marketing, PR, accounting, all in those facilities.

Belkin 113

Belkin Playa Del Rey El Segundo Education 113

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. So, how do we answer the question?

Resource 120

Resource Competition Examples Customer 120

Tech.Co

JANUARY 15, 2018

MVF was founded in the UK by five friends in 2009, and has driven incredibly fast growth over the past 9 years. When Eric departed to pursue other things, a new partner stepped in with years of experience building and running community and product teams at AOL. Today, I’m excited to announce that Tech.Co Most importantly, we like them.

Media 175

Media News Organization Content 175

Both Sides of the Table

SEPTEMBER 15, 2013

I agree with YouTube (that they provide more (hosting, ad sales, etc.) You don’t exactly get to make the margin you might like but as a candy bar supplier you need to be there to build awareness of your product with consumers if you want to be a large, mass-market product. So can you successfully build a YouTube network?

Networking 366

Networking Media Content Customer 366

TechCrunch LA

SEPTEMBER 7, 2021

DTC entrepreneurs are more focused on immediate impact, because if they’re not selling product, there’s no large brand propping them up. I oversee sales, marketing and partnerships, and my role is really trying to figure out which brands make most sense to partner with MuteSix. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

SEPTEMBER 19, 2016

For example, the concept of an online platform for social networking is a simple one, and has been attempted by thousands of entrepreneurs past and present. Business is not rocket science, and success comes from pursuing a basic set of action steps well past your comfort zone – with innovations and perseverance that exceed competitors.

Social Network 94

Social Network Startup Ideas Entrepreneur 94

Both Sides of the Table

NOVEMBER 14, 2017

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286

Startup Technical Review Customer Custom 286

InfoChachkie

JULY 21, 2011

Play it in the background while you otherwise remain productive (or listen to it while you update your FB page, your call). 5) When I interviewed people at my past startups, I rejected them if they asked me about our dental plan, as true entrepreneurs don’t care about such pedestrian benefits. Click here to listen to the Audio File.

Summary 246

Summary Tips Sales Entrepreneur 246

InfoChachkie

JANUARY 4, 2016

It was a decade ago that I led the sale of Expertcity (creator of GoToMeeting) to Citrix. During the early 2000’s, my team grew the company to one of the largest SaaS businesses of its day, with sales of $70 million. Circa 2001, Yahoo publicly declared that they didn’t do cost per acquisition (CPA) deals.

SaaS 100

SaaS Yahoo Advertising Customer 100

socalTECH

NOVEMBER 21, 2014

We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

InfoChachkie

FEBRUARY 23, 2018

In speaking with Steve Bermudez, former senior executive at Citrix, I was surprised that he was able to make money on some of his leases, by baking into his agreements the ability for Citrix to share in the upside realized by its landlord upon a sale of the property. Greathouse: Agreed. Brilliant. .

Entrepreneur 113

Entrepreneur Design Acquisition Sales 113

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

NOVEMBER 6, 2020

We originally started with subscriptions, which we still offer, but in the last six months we've also launched leases with 2- and 3-year products. There are lots of transaction costs which occur both on acquisition of customers and on returns, and those costs are real, and must be considered in how we price the products.

Startup 124

Startup Pricing Platform Study 124

socalTECH

JUNE 3, 2013

About seven years ago, I was asked to step in to lead a roofing and building integrated PV products company. Basically, what we did was develop products which were roofing products for residential homes. Also, contained within those products, were traditional solar products. That literally gave you a solar rooftop.

Equity 234

Equity Invest Marketing Product 234

socalTECH

JANUARY 10, 2011

To get some insight to how venture capitalists are viewing the market, and how mergers, acquisitions, and IPOs are affecting the business, we chatted with Dave Ryan , Managing Partner at the company. More recently, and to the point, we sold and closed on the acquisition of 3E by Verisk Analytics. Dave, thanks for the time today.

Mission Ventures 140

Mission Ventures Acquisition San Diego Invest 140

InfoChachkie

OCTOBER 27, 2010

Although the offer was gratifying, it was clear to the Founders that this windfall would ultimately fall far short of the value that could be created by productizing the technology and generating substantial user adoption. The term “flip” is used derisively by institutional investors to describe the sale of young companies.

Entrepreneur 124

Entrepreneur Acquisition Pricing .Net 124

InfoChachkie

OCTOBER 27, 2010

Although the offer was gratifying, it was clear to the Founders that this windfall would ultimately fall far short of the value that could be created by productizing the technology and generating substantial user adoption. The term “flip” is used derisively by institutional investors to describe the sale of young companies.

Entrepreneur 124

Entrepreneur Venture Capital Acquisition Pricing 124

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, you are only paid for ads that generate sales.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

JUNE 16, 2011

5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. TweetDeck is a very natural acquisition, it certainly brings talent that knows how to build Twitter applications. It became pretty obvious that you can’t monetize social media with traditional ad products. If you can show ROI, you are top of mind.

Social Media 252

Social Media Platform Media Networking 252

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. This hands-on approach is generally sufficient to retain ownership of the account, as evidence by the fact that in the past year, SimpleLegal has only lost one small account due to losing its product champion.

Customer 100

Customer Custom Software Review Technical Review 100

Startup Professionals Musings

JUNE 22, 2016

According to most experts , business traction is evidence that somebody really wants your product. It’s business momentum, independent of whether you have a product delivered, proven the business model, or significantly penetrated the opportunity. Visibility increases over time are traction. Use these metrics rather than hide them.

Metrics 57

Metrics Funding Startup Customer 57

InfoChachkie

MARCH 16, 2010

Although this is a somewhat unusual real estate transaction, it reflects a surprisingly common scenario in the world of mergers and acquisitions, with one important distinction. My House Is Not For Sale. Our response was that there was no “price” as our company was not for sale. free weekly Infochachkie articles!

Company 160

Company Companies Pricing Santa Barbara 160

socalTECH

APRIL 2, 2014

Carla Bourque: Smartify has been based in Pasadena for the past three and a half years. Our clients are retail, technology, consumer product goods, and other companies who are trying to address challenges with a very complex, digital marketing mix they face every day. What''s your background, and how did you get into this? READ MORE>>.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

JULY 15, 2015

We formed the company in 2007, came out with our first product in late 2008, and began selling in earnest in 2009. You've seen some very impressive growth over the past few years, can you talk about how that has happened? With this acquisition, that has put Concur into SAP. Dave Terry: We've been very fortune.

Software 100

Software Report Startup IBM 100

InfoChachkie

JULY 14, 2011

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. Those are the two main criteria.

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JULY 13, 2010

After the Google acquisition of DoubleClick, I decided to build my own company. What makes us different, to be honest, is that the industry hasn't had too much innovation in the past few years. We're different--our product and feature set is extremely rich, and every month we release a new version. It shouldn't take a Ph.D.

Tool 232

Tool Web Startup Sites 232