socalTECH

DECEMBER 10, 2014

Los Angeles has joined with San Francisco to sue on-demand ride service Uber , alleging that the company''s background checks are "completely worthless", because the company--although it conducts background checks--does not fingerprint its drivers. angeles uber background check advertising lawsuit legal attorney' READ MORE>>.

Los Angeles 147

Los Angeles Advertising Angel Demand 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What is Adomic? Why did you decide to focus on this area?

Advertising 153

Advertising Startup CTO Coach Study 153

Both Sides of the Table

JANUARY 14, 2014

It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Much more data in the full post. THE ANNOYING THING.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 5, 2011

Investors and universities are often very eager to figure out how to tap into those universities as a source of new companies, but often find its difficult to move research from the lab to an actual company. First, what is All About Addiction about? All of what we publish at academics just goes to other academics.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). But think of this.

SEM 150

SEM Content Platform Acquisition 150

Berkonomics

MARCH 17, 2022

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? It starts with “discovery,” the process of finding the strengths of the company in the minds of all stakeholders. Is your message clear, concise, and consistent?

Advertising 156

Advertising Email Help Marketing 156

socalTECH

FEBRUARY 9, 2021

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. I am an investor and advisor to one such “eyeballs” company. Microsoft paid $9.00 per registered user for Hotmail. AOL paid $40.00

Metrics 296

Metrics Sites Advertising Web 296

InfoChachkie

MAY 19, 2014

Quick - name a phone company. Yep, Facebook is a phone company. In order for them to take full advantage of Facebook the phone company, they will have to abandon traditional online marketing conventions. Fortunately for consumers, not all mobile advertisers are clueless.

Company 200

Company Companies Mobile Advertising 200

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- The Mad Men of the Central Coast: The Next Wave of Advertising Innovation. Join the Mad Men of the Central Coast online Advertising community as they talk about the next wave of innovative online and offline advertising, the current state of advertising and the future of the industry.

Advertising 100

Advertising Enterprise Forum Ideas Help 100

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- "The Mad Men and Women of the Central Coast: The Next Wave of Advertising Innovation" The MIT Enterprise Forum of the Central Coast. See [link] (more).

Advertising 100

Advertising Enterprise Forum Ideas Help 100

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

SEPTEMBER 17, 2013

In my last post I pointed out that many of the media commentators who have criticized the YouTube video network companies as not having strong businesses were mistaken. These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. ” Good f **g luck.

Company 339

Company Companies Technical Review Content 339

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. CRM companies like Salesforce.com used to refer to themselves as Sales Force Automation (SFA) companies.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about?

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

AUGUST 23, 2012

In case you don’t know, they are one of the biggest media companies in the world. I asked Andrew how companies can best work with Condé Nast and he gave the answers in the episode. He also covered how “traditional media companies” think about the future and how they view disruption.

Media 285

Media Company Companies Venture Capital 285

socalTECH

MARCH 4, 2010

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. For those who haven't heard yet, tell us about DocStore and what it is all about? We're now at the end of year 3 of the company. The company is going really well.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. We have many people on the team who have been with us from day one – at all levels in the company.

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282

Mobile Invest Company Companies 282

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. It’s more true than ever that people buy from people, not companies. Customers relate to other humans and relationships.

Content 104

Content Customer Custom Marketing 104

Berkonomics

APRIL 28, 2022

There are tools to inform you when your company name or personal name is mentioned. Listening posts are all about your brand – personal or corporate. . None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. Start with a simple tool.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Berkonomics

MARCH 21, 2024

Several years ago, we were hired by one of the largest companies in the industry (yet another Fortune 50) to perform a top-to-bottom audit of their processes across 27 facilities, and recommend measures to increase efficiency, increase income, better the customer experience, and of course, decrease costs while also increasing the quality of service.

Sample 156

Sample Report Course Conference 156

Xconomy

MARCH 19, 2017

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal.

Advertising 45

Advertising Glendale San Diego Incubator 45

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Clearstone owned about 24.0% rubicon project advertising merger exchange exit technology rubi' and Mayfield. and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

Startup Professionals Musings

JANUARY 1, 2022

Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. All the controversy is highlighted, but the message still seems to be that these guys were and are exceptional in their efforts to build a company. Technology alone does not make a great company.

Startup 131

Startup Google Advertising .Net 131

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. What are you all about?

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? We spoke with Neal about the startup. Neal Pecchenino: We are the largest truck advertising company in the country.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience. READ MORE>>.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

JANUARY 8, 2020

Curtis is the former publisher of the Robb Report, which he sold back in 2015, and has a long history of operating media companies that have published such titles as Home Office Computing, Home Theater, Mobile Computing, Worth, and many others. Talk about what CurtCo is working on? We're excited about everything in podcasting.

Media 150

Media Report Advertising Content 150

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. That’s an expensive proposition for small companies.

Marketing 120

Marketing Social Media Advertising .Net 120

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Develop 138

Develop Development Platform Mobile 138

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. rubicon project advertising merger exchange exit technology legalzoom openx spacex' READ MORE>>.

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. From the business perspective you need to understand a few things about media and video in particular. Any which way, Snapchat has large “reach,” which is a key measure for any advertiser.

Snapchat 150

Snapchat Advertising Media Platform 150