Startup Professionals Musings

MARCH 23, 2013

What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Keyword research and budget forecasting. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

FEBRUARY 1, 2019

Do the research to find your best competitive advantage, and then highlight and live the differentiation. Use personized smart advertising to target your customers. Today online advertising technology can target individual customers, based on location, personal interests, and past purchasing behavior, as well as age and gender.

Social Media 73

Social Media Customer Custom Mobile 73

InfoChachkie

MARCH 24, 2016

Since we have released our product, and are now looking to acquire new users, this has proven to be extremely valuable for getting a high return from our advertising expenditures. It takes hours to research, yet the chance of an individual vote making a difference is practically zero. This is where our site comes in.

Startup 100

Startup Sites Research Santa Barbara 100

Startup Professionals Musings

SEPTEMBER 3, 2013

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Broadcast sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Track the competition.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

Startup Professionals Musings

MAY 17, 2013

This is the origin of the “first movers” competitive advantage. Challenging convention can open the door to competitive advantage. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Entrepreneur 117

Entrepreneur Startup Advertising Social Media 117

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

DECEMBER 15, 2012

I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. Yet their business was disrupted entirely by email because a small company called Research in Motion came out with a device that did email flawlessly – the Blackberry. And as market enthusiasts we all want strong competition.

Email 386

Email Startup Marketing Competition 386

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Keyword research and budget forecasting. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

AUGUST 2, 2012

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 82

Services Competition Mobile Entertainment 82

InfoChachkie

AUGUST 4, 2014

In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. My research led me to Wildland Adventures, one of the pioneering companies in the ecotravel space. Ever fantasized about climbing Mt.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

JANUARY 31, 2011

If your B2B contacts are frequenting other non-competitive local businesses, LBS data could point you to more lucrative business partnerships. Sponsorships and advertising. then you may want to consider potential sponsorships or advertising opportunities with that business or venue. See who checks into your competition.

Services 91

Services Startup Competition Entertainment 91

Berkonomics

AUGUST 31, 2023

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. But wait for the mic drop… [Email readers, continue here…] Here’s where some intelligent market research might have saved the company and my investment.

Competition 156

Competition Research Summary Pricing 156

Startup Professionals Musings

APRIL 20, 2012

This is the origin of the “first movers” competitive advantage. Challenging convention can open the door to competitive advantage. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Entrepreneur 101

Entrepreneur Advertising Social Media Competition 101

Startup Professionals Musings

APRIL 21, 2012

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Competitive positioning. In heavily competitive environments, the price has to be competitive, no matter what the cost or volume. Feature pricing.

Pricing 112

Pricing Competition Customer Custom 112

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites, such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. Do them all.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

JUNE 21, 2013

It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Leaders have found that keeping everyone on top of changes in technology, competition, and customer demands is critical to success. Make your service deliver process “happy.”

Customer 92

Customer Custom Startup Services 92

Startup Professionals Musings

FEBRUARY 16, 2011

This is the origin of the “first movers” competitive advantage. Challenging convention can open the door to competitive advantage. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Tips 89

Tips Entrepreneur Advertising Social Media 89

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. There is still a place for paid advertising. Online advertising is the promotion of your site and content on other sites such as pay-per-click contextual ads, banner ads, rich media ads, and ads in newsletters. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

DECEMBER 26, 2010

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Competitive positioning. In heavily competitive environments, the price has to be competitive, no matter what the cost or volume. Feature pricing.

Pricing 98

Pricing Product Startup Competition 98

Startup Professionals Musings

AUGUST 31, 2014

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Here your objective is to make money with the portfolio, with high markup and low markup items, depending on competition, lock-in, value delivered, and loyal customers.

Startup 114

Startup Pricing Customer Custom 114

Startup Professionals Musings

AUGUST 13, 2012

Data from accredited market research groups like Forrester or Gartner is required for credibility. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. You need to allocate a few minutes a day, or every week, to researching via blogs and websites like Tech News World the latest recommendations and reviews. Never “sell” or push out your message like conventional advertising.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

AUGUST 24, 2015

According to Urban Dictionary , hype is “a clever marketing strategy where a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.”

Startup 97

Startup Marketing Entrepreneur Social Network 97

socalTECH

JANUARY 2, 2014

It took a while to do market research, but we ended up starting an app for law. Once we got our MVP up and running, we started doing research on this and went and raised around $150,000 to $180,000, for a total of under a quarter million from various people. They run a few businesses and believed in the concept.

Help 240

Help Startup CTO Hire Pricing 240

socalTECH

MAY 18, 2010

We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic. Al Eisaian: We spent all of 2009 doing research with moms, having moms come into our Pasadena office and researching what things they wanted in the app.

Mobile 168

Mobile .Net Pasadena Software Review 168

Startup Professionals Musings

MAY 23, 2013

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. Here your objective is to make money with the portfolio, with high markup and low markup items, depending on competition, lock-in, value delivered, and loyal customers.

Pricing 116

Pricing Product Customer Custom 116

Startup Professionals Musings

MAY 13, 2011

Data from accredited market research groups like Forrester or Gartner is required for credibility. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Competition 116

Competition Metrics Startup Sales 116

Xconomy

JULY 6, 2016

A center led by the Scripps Research Institute in San Diego will work on ways for those individuals to participate. In doing so, however, he said he would offer customers a slice of the revenues , saying it would give him a competitive advantage. “If… If all goes well, the first participants could sign up in November.

Study 59

Study PMI San Diego Sample 59

socalTECH

MAY 11, 2011

There is lots of competition in this area for serving retirement homes. But, the reason we ultimately said no, is because we have 20 percent in pretax earnings earmarked to fund and help lives, with prevention and research. The more we said no, the stronger they came after us.

Study 252

Study Startup Design Tips 252

socalTECH

JANUARY 15, 2009

Is this at all competitive with LinkedIn? There are lots of people there doing competitive intelligence, or doing research on an industry or landscape. Josh Stomel: How we make money right now is advertising revenue. So this fixes a lot of problems.

Startup 140

Startup Yahoo Sites Oversee.net 140

socalTECH

NOVEMBER 19, 2018

He saw that the industry was being disrupted globally, and actually started with the idea of building a new company that could be scalable, and flexible, and offer delivery of that content at competitive pricing. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data.

Content 113

Content Startup Mobile Platform 113

Both Sides of the Table

MARCH 25, 2016

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. Will a third-party pay (advertisers, data companies)? Competition. Market Structure.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 22, 2010

This is the origin of the “first movers” competitive advantage. Challenging convention can open the door to competitive advantage. Save your bucks and get notice without expensive advertising. If your startup business is on a tight budget, there are creative ways today to get customers’ attention without traditional advertising.

Entrepreneur 48

Entrepreneur Advertising Social Media Competition 48

Startup Professionals Musings

APRIL 22, 2010

Data from accredited market research groups like Forrester or Gartner is required for credibility. It always amazes me how an entrepreneur can define his market opportunity so broadly, and then assess his competition so narrowly in the next breath. Competition and sustainable advantage.

Invest 74

Invest Tips Competition Metrics 74

socalTECH

MARCH 31, 2014

Whether that''s for competitive analysis or market analysis, our product is basically able to monitor--on a very large scale--things that are important to your particular company. He ran DARPA research out of UC Irvine for almost a decade, until stepping out and focusing purely on entrepreneurial efforts. out of UC Irvine.

Orange County 245

Orange County Startup News IBM 245