Startup Professionals Musings

JUNE 17, 2023

In the world of entrepreneurs and startups, high level relationships are everything. Of course, relationships seldom fit neatly into a given level. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

InfoChachkie

AUGUST 4, 2014

If you could share one startup lesson with a young entrepreneur, what would it be? So I ask prospective new entrepreneurs, ''What is it specifically that you can bring to the industry?'' Then we started advertising and getting media attention. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MARCH 20, 2021

Entrepreneurs who are great problem solvers within any business are the best prepared to solve their customers’ needs effectively as well. The Power of Self-Discipline ” that I believe will help entrepreneurs move up a notch in this category: Take the time to define the problem clearly. The best entrepreneurs have both.

Startup 156

Startup Entrepreneur Sales Course 156

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

Startup Professionals Musings

AUGUST 25, 2023

In the aftermath of the recent pandemic, which caused many businesses to close, a new raft of business workers and entrepreneurs are deciding to pursue their own dreams of being a new business owner, and controlling your own destiny. Network extensively for partners, investors, and suppliers.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

OCTOBER 15, 2012

Of course they pretend that they are trying to avoid alerting competitors prior to launch, but too often it becomes an excuse to move slowly in a world that’s all about getting to market fast. Openness is part of the business culture of entrepreneurs and technology centers around the world. Get concept feedback early.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Frank Addante

AUGUST 6, 2014

A month ago I spoke at the Silicon Beach Fest in Santa Monica in front of LA’s community of emerging entrepreneurs, innovators and disrupters. THE ‘FIND OUT’ When you’re looking to disrupt any industry—advertising, yogurt, VoIP technology, or whatever—begin with learning everything you can. Challenge yourself.

Entrepreneur 111

Entrepreneur Startup Santa Monica Ideas 111

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. On the one hand, an entrepreneur should not be overly paranoid and should know the ropes that VCs and other professional investors generally will not sign NDAs to see the concept or a prototype--and even if they did, it would not provide much protection.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JULY 22, 2012

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

APRIL 29, 2012

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Marketing is top priority.

Entrepreneur 102

Entrepreneur Patents Startup Ideas 102

Startup Professionals Musings

JANUARY 27, 2013

In the world of entrepreneurs and startups, high level relationships are everything. Of course, relationships seldom fit neatly into a given level. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. Marty Zwilling.

Entrepreneur 92

Entrepreneur Startup Guide Help 92

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising PPC CPC Sites 99

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. I got my start way back in New York at advertising agencies, on the broadcast TV and radio side, and this actually takes me back to my first love.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

SEPTEMBER 20, 2020

In the world of entrepreneurs and startups, high level relationships are everything. Of course, relationships seldom fit neatly into a given level. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. Many entrepreneurs still believe they need a traditional multi-level organization to handle growth and scaling, so they start hiring career managers to populate it.

Competition 168

Competition Startup Demand Training 168

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Of course once submitted you could send out links to your friends and ask them to upvote your content and that would help.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

MARCH 24, 2013

Of course, many are still fighting it as well, due to privacy concerns. That means total handling of the calendar, scheduling appointments, taking calls, logging messages, screening e-mail and doing other duties with some sense of priority and problem-solving.

Web 98

Web Entrepreneur Software Review Google 98

Startup Professionals Musings

FEBRUARY 26, 2017

Of course, the right approach is to be proactive along all the following fronts: Reputation management. Last year, Facebook’s revenue from advertising was over $26 billion, which was a 50% year-over-year increase. You can’t ignore the fact that Facebook now has over 1.86 Keep up with the competition. Marty Zwilling.

Social Media 59

Social Media Media Entrepreneur Platform 59

Startup Professionals Musings

FEBRUARY 15, 2011

Use the Internet and social networking instead of public relations companies and advertising agencies. As a result, being an entrepreneur in now within the financial reach of almost everyone. Of course, a word of caution is also in order here. Sales and marketing costs. Savings can be huge in these areas. Marty Zwilling.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Smart entrepreneurs continually test their perceptions against those of customers, outside leaders, and experts. Of course, this vision must be continually tuned by new customer trends and technology arrivals.

Startup 124

Startup Customer Custom Statistics 124

Both Sides of the Table

AUGUST 21, 2011

My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

AUGUST 17, 2022

During my many years of mentoring professionals and entrepreneurs in business, I more often see people focusing on how to get their ideas heard , than how to promote themselves. Of course, how you do this effectively is critical. Build and advertise yourself as a “brand” that is the best at what they do.

Tips 121

Tips Social Media Mentor Technical Review 121

Berkonomics

APRIL 8, 2021

It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. And of course, that could easily require a large amount, far beyond the capability of a small company looking for its initial audience. Here is my list. First: Planning.

Sites 156

Sites Product Social Network Press 156

socalTECH

DECEMBER 28, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. The second thing, is to look at companies who are creating value on mobile and the web that is not advertising based. READ MORE>>.

Southern California 178

Southern California High Tech Miramar News 178

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

Customer 133

Customer Custom Social Media Startup 133

InfoChachkie

NOVEMBER 19, 2012

Oprah Winfrey is one of the most successful entrepreneurs of her generation. When I began gathering examples of Oprah’s wisdom, I expected to identify a handful of quotes relevant to entrepreneurs. From these, I collected 23 insightful missives of interest to aspiring entrepreneurs. Of course not. Did this slow her down?

Tips 279

Tips Startup Networking Entrepreneur 279

Startup Professionals Musings

AUGUST 20, 2013

Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. entrepreneur startup website business' Marty Zwilling.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

APRIL 10, 2018

Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. There is so much to do before building thins, and spending money on things like advertising, when you are just not ready. We do that by galvanizing the community to help out.

Startup 172

Startup Seed Funding Mentor Ideas 172

Startup Professionals Musings

NOVEMBER 21, 2016

Others, like Guy Kawasaki , have irreverently called some of these “entrepreneur lies,” but I prefer to think of them as innocent enhancements or omissions that can kill your deal. Of course, customers love free, but investors hate it. It takes a huge upfront investment to attract users, before advertisers are interested.

Funding 98

Funding Startup Innocal Entrepreneur 98

InfoChachkie

JANUARY 6, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. 7) You have hired hundreds, if not thousands of people over the years.

Entrepreneur 232

Entrepreneur Competition Software Review Course 232

InfoChachkie

JANUARY 24, 2011

With that said, what books, blogs or other resources do you recommend for emerging entrepreneurs? Hmmm, I actually don’t read other entrepreneurial books or blogs – except infoChachkie of course [Editor’s Note: Kevin is clearly full of it here!]. 7) You have hired hundreds, if not thousands of people over the years.

Blogging 219

Blogging Entrepreneur Software Review Course 219

socalTECH

SEPTEMBER 4, 2014

It is a bit of a experiment, of course. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising. My Achilles heel, is I''m a music guy and entrepreneur, more than a tech guy. They should be much higher. That doesn''t come cheap.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Both are wrong.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

DECEMBER 2, 2018

In the world of entrepreneurs and startups, high level relationships are everything. Of course, relationships seldom fit neatly into a given level. You can’t start a business alone. You need partners, team members, investors, vendors, and customers. But people don’t realize that all relationships are not the same. Marty Zwilling.

Startup 93

Startup Guide Help Course 93