Both Sides of the Table

SEPTEMBER 12, 2013

In other news we announced the closing of $61 million in funding at Maker Studios , which I’ll talk publicly about soon. But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. I wrote about that decision here.

Invest 340

Invest Venture Capital Startup News 340

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

SoCal CTO

SEPTEMBER 22, 2008

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? So if we assume that a $1 CPM is about right and figure out what audience is required to build a $100MM annual revenue business, we find out that we need 8.33

Advertising 150

Advertising Course Sites Invest 150

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And yet, users rave about the service, and spend long durations of time on the site. How about charging by the bite (not byte)?

Metrics 296

Metrics Sites Advertising Web 296

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). Naturally I’m excited about this investment or I wouldn’t have done it.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Clearstone owned about 24.0% rubicon project advertising merger exchange exit technology rubi' and Mayfield. and Mayfield.

Clearstone 187

Clearstone Santa Monica Advertising News 187

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

Xconomy

MARCH 19, 2017

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal.

Advertising 45

Advertising Glendale San Diego Incubator 45

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JANUARY 1, 2022

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Larry is the primary thinker about the company’s future direction, and still weighs in heavily on key hiring decisions. They focused on small advertisers looking for bargains.

Startup 131

Startup Google Advertising .Net 131

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 146

Customer Custom Marketing Startup 146

Tech Zulu Event

APRIL 1, 2014

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. Total investment interest in startups on SeedInvest?

Invest 100

Invest Startup Technical Review Software Review 100

socalTECH

FEBRUARY 28, 2014

Local angel investment group Maverick Angels is merging its membership base into the much larger Tech Coast Angels , according to members of the groups. In recent years, the Maverick Angels had mostly been focused on running coaching programs and seminars for entrepreneurs.

Tech Coast Angels 173

Tech Coast Angels Angel Press Coach 173

Startup Professionals Musings

SEPTEMBER 18, 2022

Every investor knows how vulnerable a new startup is to competitors, so investors always ask about your sustainable competitive advantage in the marketplace. How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding.

Competition 133

Competition Patents Resource Invest 133

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

MARCH 25, 2023

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Most are still confused about the right priority. Re-investing profits to grow the business is organic growth.

Organization 94

Organization Invest Customer Custom 94

SoCal Delicious

SEPTEMBER 13, 2012

The Startup UCLA Accelerator Is About Entrepreneurship Not Investment Returns. The long-term model will figure itself out over the next few weeks, but today, it’s all about the inaugural class and Jadon and his colleagues are extremely proud and excited about this group. Thanks to our advertisers. About PandoDaily.

UCLA 47

UCLA Invest Startup Class 47

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. The problem is simply that consumers now demand to make their own choices, with interactivity and input from friends, about the type of data they receive.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

JUNE 21, 2020

Every startup dreams of achieving that milestone, when they can focus more on scaling the business and enjoying their earnings, rather than fighting for another investment infusion. Most are still confused about the right priority. Re-investing profits to grow the business is organic growth.

Organization 173

Organization Invest Customer Custom 173

socalTECH

JANUARY 8, 2020

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Tech Zulu Event

NOVEMBER 12, 2013

What’s Manatt Digital Media all about? On the legal side, my practice in North California and we have an advertising and media group in New York City. Manatt Venture Funds, which we dedicate a specific portion of our funds to targeted digital media investments, is also part of the Manatt Digital Media network.

Los Angeles 84

Los Angeles Media Invest Startup 84

Both Sides of the Table

MARCH 12, 2013

I first met Greg about 4 years ago or so. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. So I began talking to him about joining the fund. You won’t regret it.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Both Sides of the Table

AUGUST 23, 2012

And they invest n select VC funds. He also covered how “traditional media companies” think about the future and how they view disruption. 45 minutes in: Andrew’s process for investing in startups. 1:15 Tell us a little about Advance Publications and your role there. 30:30 Are you investing in email?

Media 285

Media Company Companies Venture Capital 285

socalTECH

NOVEMBER 21, 2014

We sat down and spoke with Patrick about the business and its pivot. Tell us about what your business is nowadays? However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. Starting in 2010, we started focusing on that.

Media 162

Media Advertising Startup Platform 162

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? You’ll wonder: ‘’Is this a worthy investment with probable payback in revenues? Think about your product or service. Why Is niche marketing important? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

JUNE 24, 2023

Investors invest in people, not ideas. Entrepreneurs who like to be argumentative, complaining, or disagreeable, will have a hard time closing a contract, investment, or a customer contract. People invest a lot of personal emotion in their possessions, traits, and accomplishments. Customers buy from people, not companies.

Customer 90

Customer Custom Outsource Development Entrepreneur 90

Startup Professionals Musings

FEBRUARY 10, 2012

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. The concept is called “sustainable competitive advantage.” “We plan to offer it for free, and live off advertising revenue.”

Patents 90

Patents Competition IBM IBM 90

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? We spoke with Neal about the startup. Neal Pecchenino: We are the largest truck advertising company in the country. What is Boxi?

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Both Sides of the Table

AUGUST 21, 2011

When I first got into VC I decided I better have some investment themes. My macro theme was “great entrepreneurs&# who mapped to my belief system about the kind of entrepreneurs I wanted to work with. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1).

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. First of all, talk about GraphEffect and what you are doing? How did firm come about? Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198