Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Custom 172

Custom Customer Marketing Social Media 172

Startup Professionals Musings

FEBRUARY 24, 2019

It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seeding is the most expensive aspect of a viral marketing campaign, with some video sites charging in excess of $10,000 to be featured on their home page for one week.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

JULY 20, 2020

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Custom 146

Custom Customer Marketing Startup 146

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Pick a name, location, and marketing strategy early. Names and taglines are critical to success.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 127

Social Media Media Metrics Satisfaction 127

Tech.Co

DECEMBER 29, 2023

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Gumroad Gumroad is a web-builder and ecommerce platform that lets creators sell products directly to consumers.

Startup 210

Startup Generative AI Newsletter Tool 210

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

JULY 7, 2010

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Rumored to be prepping for an IPO, just inked a deal to launch a new beauty and fashion site with Tyra Banks. Tags: entrepreneur startup venture capital investment repeat. which he sold to AOL.

Southern California 228

Southern California Entrepreneur SoCal Mahalo 228

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in equity, but it's unclear when those funds were actually invested in the company. Poptent's CEO is Andy Jedynak.

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

NOVEMBER 11, 2009

The event features an interactive networking roundtable at which more than 30 venture capitalists from California, who will talk with local entrepreneurs about deal flow and the types of investments they're looking to fund. Register for the event at the LAVA web site today! Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

APRIL 14, 2011

He was also the founder of Wallstrip, which he sold to CBS back in 2007, is an investor in a significant number of web and social media companies. Through Howards investment in betaworks, he also owns early shares in Twitter. Luck has it, I'm also a small investor though an investment in BetaWorks.

Ideas 248

Ideas Web Startup Content 248

Startup Professionals Musings

JANUARY 16, 2022

Identify the total investment required for profitability. A very common mistake of early-stage startups is to request a small investment to get started. Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free. So let’s take a look.

Platform 118

Platform Snapchat Startup Course 118

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. Entertainment is confusing--we didn't make investments in pure content plays. Robert Flynn: Yes.

Startup 162

Startup Content Advertising Sites 162

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

socalTECH

APRIL 13, 2009

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.

Clearstone 100

Clearstone Equity Advertising Research 100

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Search engines.

Startup 96

Startup Social Media Content Paid Search 96

Startup Professionals Musings

NOVEMBER 12, 2013

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with e-commerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Do them all.

Social Media 93

Social Media Content Startup Web 93

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164

Both Sides of the Table

JUNE 28, 2010

Since then Mike his built his career by investing in early-stage companies (seed or series A), which is remarkable given that Polaris Ventures is a $1 billion fund. Simple: according to Mike Polaris has followed on nearly every seed investment that they’ve done. Founded by Shervin Pishevar (COO of Webs).

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

AUGUST 17, 2018

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Social Media 55

Social Media SEM Startup Advertising 55

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Startup 99

Startup Social Media SEM Advertising 99

Both Sides of the Table

FEBRUARY 7, 2011

One of the great joys of doing the web series This Week in VC every week is that I get to spend time with great people debating the issues of our day including how our industry is evolving as well as insights into how companies got started, got their initial traction and dealt with adversities. Positive feedback feeds the idea.

Startup 286

Startup Venture Capital Web Ideas 286

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. And the broader question of whether VC’s will continue to invest in the Twitter ecosystem. Provider of real-time data and predictive analytics for web site publishers. They sponsor TWiVC.

Venture Capital 214

Venture Capital Startup Design S3 214

socalTECH

OCTOBER 25, 2010

For example, I was looking for web hosting, and kept on running into affiliate shills--which is a disease on the internet--where there are people who purport to talk about the best products, but are really pushing whoever is paying them the most money. But, advertisers will know you've got to be where people are comparing products.

Startup 210

Startup Advertising Examples Santa Barbara 210

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). Social-media advertising. Display advertising. One of these experts, David T. Cold calling.

Custom 60

Custom Customer Marketing Social Media 60

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

SEPTEMBER 14, 2009

Online travel sites are great for getting you to the location, but they don't give you any good ideas for when you get there. You might find our site searching for the keyword "jet skiing", but when you come to the site, you'll see in the same vicinity gondola cruises, electric duffy boat tours, kayaking, or surfing.

Activity 164

Activity Startup Sites Web 164

InfoChachkie

JUNE 22, 2015

Why are the world’s biggest Internet companies investing in a technology created in the late 1800’s? People continue to surf the web to gather information when making a considered purchase. Non-mobile, online channels, such as desktop search, display ads and review sites drive 30% of calls. 140 Years Old And Still Kicking.

Mobile 100

Mobile Technical Review Google Tool 100