Startup Professionals Musings

MARCH 24, 2013

This has been a long-time dream of Tim Berners-Lee , the man who (really) invented the World Wide Web. He calls his dream the ‘Semantic Web’ (or Web 3.0), meaning it understands user context. He and many other experts believe that the Semantic Web will act more like a personal assistant than a search engine.

Web 98

Web Entrepreneur Software Review Google 98

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report.

Advertising 113

Advertising Southern California IP VentureNet 113

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

JULY 8, 2009

Irvine-based Local.com , which operates a network of local business search sites, reported the firm's traffic numbers today, saying that during Q2, it had 63 million monthly unique visitors on its site and network. Local.com's web sites allow users to search for local businesses and services. READ MORE>>.

Report 100

Report Advertising Sites Web 100

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

Startup Professionals Musings

AUGUST 25, 2023

We all see reports of venture capitalists who invest millions in new businesses, but be assured that these investments come only after you have a proven base business, and have a case for scaling it quickly. Pick a name, location, and marketing strategy early. The key is not to expect any magic or entitlement here.

Social Media 98

Social Media Metrics Media Tool 98

Berkonomics

APRIL 8, 2021

From its start in 2015, the number of registered users has “suddenly” climbed from 45 million in 2017 to a reported 300 million by the end of 2020. That compares with a reported 330 million for Twitter which had a nine-year head start and so much more free press from famous users over the years. First: Planning. Third: cost.

Sites 156

Sites Product Social Network Press 156

socalTECH

SEPTEMBER 1, 2009

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.

Clearstone 165

Clearstone Advertising Pricing Report 165

socalTECH

JULY 31, 2012

Los Angeles-based content delivery network (CDN) provider NetDNA reported today that it has been selected by online tag management company Ubertags. NetDNA said the customer deployment and co-marketing agreement will allow UberTags to distribute its site content via its network to reduce page load times. READ MORE>>.

Content 140

Content Advertising Networking Web 140

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tracking and performance reporting.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 15, 2010

Revenue and Market Development, as its Chief Revenue Officer. According to Demand, Bradford will oversee brand advertisers on the firm's top 20 owned and operated web sites. Bradford reports to Rosenblatt. Bradford had also served at Spot Runner and Microsoft. READ MORE>>.

Yahoo 113

Yahoo Demand Media Advertising 113

socalTECH

DECEMBER 11, 2008

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

Westlake Village 100

Westlake Village Advertising Web Examples 100

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Search Engines. Referring Traffic / Press.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting. billion by 2022.

Startup 99

Startup Social Media Study Guide 99

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I wasn’t. I was trying to be more analytical than critical.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

Southern California 140

Southern California IP Orange County Glendale 140

socalTECH

MAY 14, 2013

Evan Britton: I''m an Internet market guru. I love the web and love Internet marketing. Although the web offers amazing chances for organic growth, you have to do something amazing. We realized that the way the web was heading, was that if you don''t do something amazing, someone will do it better. READ MORE>>.

Google 236

Google Sites Startup Web 236

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade.

Mobile 100

Mobile Technical Review Google Tool 100

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Technology.

SoCalTech 100

SoCalTech Orange County Southern California IP 100

socalTECH

DECEMBER 11, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Think Glendale.

Southern California 133

Southern California IP Orange County Glendale 133

socalTECH

FEBRUARY 9, 2010

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Brilliant web and iPhone app design. Advertisers. Redpoint Ventures (www.redpoint.com). Helping entrepreneurs succeed.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Tracking and performance reporting. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Tech Zulu Event

FEBRUARY 18, 2013

Think about how many images are on the web. The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” Millions, billions, trillions?

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. Our products are also syndicated into newspapers and web sites around the country. Sean was the first guy to do it, and brough tit to market by publishing that information to paying users via phone systems.

Web 140

Web Content Mobile Sites 140

socalTECH

NOVEMBER 17, 2009

Binary Pulse Technology Marketing (www.binarypulse.com). Middle Market Investment Banking. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Think Glendale.

Orange County 113

Orange County Southern California IP Glendale 113

socalTECH

JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Binary Pulse Technology Marketing (www.binarypulse.com). Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers. Southern California's high tech news and companies. Technology.

SoCalTech 100

SoCalTech Orange County Southern California Westlake Village 100

Tech Zulu Event

SEPTEMBER 19, 2012

Iroko Patners had , a souring relationship with YouTube, Google Ads Words, Amazon Web Services even though the movie streaming firm had about eight million YouTube streams a month, with a $1 million revenue run-rate in 2011. The team in London is around 15 people – mostly tech, design, business development and marketing people there.

Netflix 82

Netflix Marketing Technical Review Content 82

Xconomy

MARCH 27, 2019

In its role as a consumer protection agency, the FTC ordered Verizon, AT&T, T-Mobile, Comcast, Google Fiber, and other ISPs to submit sweeping reports on the subscriber data they collect, what they use it for, and who they share it with. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Google 46

Google Training Advertising Mobile 46

Jason Nazar

JANUARY 14, 2009

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. There are 7 Ways to Get (unpaid) Traffic on the Web , in no weighted order they are: 1.) Referring Traffic / Press - The web is interconnected, and traffic flows among sites that interlink. Search Engines.

Web 62

Web Social Media Content Sites 62

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) For $9 bucks a month I send in all my business cards and receipts in a prepaid blue envelope, they promptly scan and accurately enter in all the info from each card for me to easily view on their web based dashboard. Help a Reporter Out (HARO).

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Predictive advertisement targeting. billion by 2022.

Social Media 70

Social Media Study Guide Examples 70

Both Sides of the Table

JUNE 3, 2010

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Web-based client for user stream data including Twitter (original focus), FaceBook, MySpace, Google Buzz, FourSquare and many others. They sponsor TWiVC. MetaMarkets.

Venture Capital 214

Venture Capital Startup Design S3 214

socalTECH

JUNE 30, 2010

My partner is a documentarian and reports for the New York Times, Time, and Newsweek, and was given a story to write about for the New York Times, about the sounds that fish make , for their Science section. We got lots of traction on the web, and the story was picked up in many places. Our go-to-market strategy is closer to Facebook.

Journal 187

Journal USC News Startup 187