Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

OCTOBER 5, 2023

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. How about young or pre-revenue companies?

Venture Capital 296

Venture Capital Product Marketing Resource 296

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 296

Invest Capital Startup Entrepreneur 296

socalTECH

NOVEMBER 13, 2012

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

Email 157

Email Startup IP Newsletter 157

Berkonomics

FEBRUARY 21, 2019

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing. How does this comport with “skin in the game?”.

Startup 120

Startup Invest Summary Resource 120

Berkonomics

JUNE 18, 2015

There are five basic kinds of internal risks than a business faces over time. First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy.

Competition 120

Competition Marketing Class Product 120

Berkonomics

JULY 13, 2023

Five tactics to support each strategy seem a fair, even if arbitrary number. Here are several examples of tactics from my recent experience with companies where I serve as board member. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor.

Resource 156

Resource Examples Tool Sales 156

Berkonomics

NOVEMBER 24, 2022

In one industry I know well, the dominant player with 22% market share was acquired by one of the largest companies in the technology world. Everyone, including those connected with the newly acquired dominant player, wondered what changes would affect their company and their personal lives and fortunes.

Resource 156

Resource Competition Examples Custom 156

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. The five major niches. There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality.

Pricing 226

Pricing Competition Examples Class 226

InfoChachkie

SEPTEMBER 17, 2012

Below are five common questions an entrepreneur will encounter when seeking venture funding. Intent : Investor / entrepreneur conflicts often arise when a company contemplates an exit opportunity. An entrepreneur who fails to modify their behavior as a company matures is a victim of Founderitis.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. It was true for Amazon and other visionary companies that grabbed market share during the early Internet era. But beware.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Berkonomics

JUNE 16, 2022

We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. I prefer a financial goal, such as “achieve $20 million in revenue within five years.” What is your leadership end game goal? The post How good a leader are you?

Resource 156

Resource Satisfaction Metrics Course 156

Berkonomics

MAY 13, 2021

Several years ago, I wrote a book entitled, Extending the Runway , using parallels to piloting a plane to equate to the process of creating and building a small company, making maximum use of resources to get to and beyond breakeven. The five resources boards and investors can add to a company. It is worth revisiting the most.

Resource 156

Resource Coach Activity Invest 156

Berkonomics

NOVEMBER 23, 2017

It is statistically true that at least half of the young companies funded by angel or venture investors will not survive three years from funding to demise, and more than that percentage will die with two years if not well financed. Or honoring a personal guarantee if the company cannot pay. Avoid long-term commitments.

Statistics 243

Statistics Email Funding Marketing 243

Berkonomics

MAY 31, 2018

company, with 26 programmers in his fold. The company had grown to 233 employees and served 16% of all automated hotels worldwide at that time. Tom almost always had ideas to contribute, particularly about marketing programs and opportunities. Five years later, I received an email from Tom.

Email 226

Email Coach Invest Equity 226

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209

Marketing Conference RSS Angel 209

TechCrunch LA

JULY 19, 2022

Josh Kaplan and Dee Murthy, both founder and co-CEO of the Los Angeles–based company, started Ghost in 2021 after previously working together at Four Five Group, a men’s apparel business. million in new funding for its predictive inventory recommendation platform, joining other similar companies, including Zippedi and Inventa.

Product 191

Product Funding Technical Review Equity 191

Berkonomics

JUNE 25, 2020

There are several key performance indicators that help new generation company management see more clearly their progress and corporate health. Email readers, continue here… ] LPC (Lifetime Profit per Customer). The result will yield the number of months the average account takes to be profitable for the company.

Acquisition 156

Acquisition Statistics Sales Custom 156

InfoChachkie

OCTOBER 29, 2012

Below are five common questions an entrepreneur will encounter when seeking venture funding. Intent : Investor / entrepreneur conflicts often arise when a company contemplates an exit opportunity. An entrepreneur who fails to modify their behavior as a company matures is a victim of Founderitis.

Entrepreneur 145

Entrepreneur Google Invest RSS 145

Berkonomics

APRIL 20, 2023

Starting a company is HARD – in so many ways. Here I am a professional investor in early-stage companies, and I attempt to find those with the greatest chance of success and growth in value over time. Bureau of Labor Statistics states that 50% of all businesses survive five years or more, and about one-third survive ten years or more.

Statistics 156

Statistics Startup Study Invest 156

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about?

Email 240

Email San Diego Newsletter Startup 240

Tech.Co

FEBRUARY 25, 2022

Ecommerce company Etsy is hiking its transaction fees for sellers for the first time since 2018. Etsy revealed the change in emails to sellers as well as a report to investors yesterday. That makes this April 11 fee hike an increase of 85% within five years. Starting on April 11th, fees will rise from 5% to 6.5% for each sale.

Sales 153

Sales Startup Activity Email 153

Startup Professionals Musings

DECEMBER 8, 2013

You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. A good start is a book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list. Widgets and badges.

Content 114

Content Marketing Startup eBook 114

Berkonomics

MAY 25, 2017

Five tactics to support each strategy seem a fair, even if arbitrary number. Here are several examples of tactics from my recent experience with companies where I serve as board member. Email readers, continue here…]. Tactics direct each department in very specific ways.

Resource 243

Resource Training Sales Demand 243

Berkonomics

MAY 27, 2021

They protect the company by overseeing the expenditure of company money for expansion, acquisitions, purchases of large assets, hiring of senior management and more. The usual size of a board is five, but legally the number in most states is equal to the number of shareholders up to a maximum of three board members required by law.

Resource 156

Resource Acquisition Class Help 156

Berkonomics

OCTOBER 30, 2014

One of my books, Extending the Runway , uses parallels to piloting a plane to equate to the process of creating and building a small company, making maximum use of resources to get to and beyond breakeven. Expert help and good planning can reduce the time to market, saving cash in the process. There is a fine line between.

Resource 237

Resource Product Help Equity 237

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Then set your goals. Pick your fit.

Social Media 95

Social Media Media Startup Blogging 95

Berkonomics

JUNE 29, 2017

If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

Invest 243

Invest Entrepreneur Sales Startup 243

Both Sides of the Table

SEPTEMBER 20, 2014

It is the bane of every startups existence because it takes up so much time, it is so competitive to sign people and it feels like unproductive time because it’s not moving the ball forward on product, engineering, sales, marketing, biz dev, fund raising. It consumes time and energy and the payoff doesn’t come for a long time.

Press 341

Press Startup Email Sales 341

socalTECH

SEPTEMBER 25, 2013

Donuts , the domain name registry companies targeting the emerging generic, top-level domain name (gTLD) market, has launched a new service aimed at protecting trademarks across its portfolio of gTLDs, the company announced today. Donuts is offering up the service in five and ten year increments. READ MORE>>.

Services 159

Services Patents Email Los Angeles 159

Berkonomics

MAY 5, 2022

Using old email lists for the first time is like eating really stale doughnuts. Email companies like Constant Contact, Mail Chimp and many others all have strict rules. Email readers, continue here…] Now the last question is a daunting one for any of us. Strict rules about spam accounts. Opt-in process.

Email 156

Email Marketing Yahoo Class 156

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Recently I was reviewing a book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list.

Examples 93

Examples Content Marketing Entrepreneur 93

Berkonomics

AUGUST 10, 2017

Fixed overhead for salaries, rent, equipment leases and more make up the majority of the “burn rate” (monthly expenses) for most companies. Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues.

Venture Capital 243

Venture Capital Product Resource Marketing 243

TechCrunch LA

DECEMBER 31, 2022

Shared electric scooters came onto the scene five years ago with a promising vision of getting people out of cars and onto greener modes of transportation. Yet despite billions in VC money and plenty of hype , the future that micromobility companies promised still hasn’t quite arrived. What type of market, if any, is the right one?

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

OCTOBER 15, 2023

First of all, I will admit that there is some risk involved with talking to any potential investors, even with an agreement, just as there is risk in all the elements of your plan, product and market opportunity. In most cases, a term of two to five years should be adequate. Unsolicited proposals or requests for information.

Technical Review 101

Technical Review Patents Ideas Sample 101

Startup Professionals Musings

JULY 2, 2012

An underrated portion of every startup effort must be about communication and marketing. By habit, people market to customers like themselves, because they know what they like and need. Kelly McDonald, who runs a top ad agency, takes on this challenge in “ How to Market to People Not Like You.” Proactively deal with naysayers.

Marketing 98

Marketing Search Engine Optimization Custom Customer 98

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Recently I was reviewing a new book on content marketing, “ Accelerate! ” The registration process to join can give you a very targeted email list.

Content 102

Content Tips Marketing Blogging 102