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Marketing Presentation from Blue Glass Conference

Both Sides of the Table

I recently spoke at the Blue Glass conference on the topic of marketing. I’ve been spending time looking at marketing conversion metrics at portfolio companies lately. Do vanity metrics matter? I’ll write up some thoughts in a blog post format soon. How well do “sponsored stories” work? crazy well.).

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OK. Let’s AMPLIFY your three levels of leadership.

Berkonomics

Many times, it is a customer, an employee, or an industry conference that sparks the idea that drives you to create and express your vision of the future for your company or product line. But no enterprise can grow or succeed without the delegation of tasks and without the thoughtful use of metrics to measure progress and success.

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Startups Selected For Siemer WaveMaker Awards

socalTECH

The winners--who were announced Thursday evening at an awards event which was the culmination of the two day conference--were Silver Push (Hang Ten Award); Ninja Metrics (Impact Zone); Omaze (Party Wave); Epoxy (Point Break Award); ShipHawk (Sand Dollar) and Gsound (Switch Foot Award). READ MORE>>.

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RECURRING REVENUE CONFERENCE

SoCal Tech Calendar

Thursday, November 9, 2023 -- Southern California's premier SaaS and Subscription conference, our one-day event draws top founders, executives, investors, and Cloud experts. This year's insights span AI, metrics that matter, scaling strategies, making a pivot, and more.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

Startup Grind was a truly awesome conference and Derek the consumate host. And I have been impressed with Steven Kaplan and others at University of Chicago (my alma mater), who have been encouraging entrepreneurship through the Polsky Center for Entrepreneurship , through angel investing , seed conferences and changes in teaching.

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Startonomics

SoCal Tech Calendar

Startonomics is a one-day conference aimed at equipping you with metrics and models for success. Friday, February 6, 2009 -- Startonomics. See [link] (more).

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Some Quick Things Every Founder Should Know

Both Sides of the Table

" Revenue doesn't pay your bills, GM does  —  @msuster 2/ Founders obsess with revenue as a vanity metric. Founder focus is the single most important resource that needs to be spent wisely  —  @msuster 9/ Don't spend undue time at conferences.