Gemist Helps Consumers Create Customized Jewelry
L.A. Business Journal
AUGUST 3, 2020
wants to bring the bling direct to consumers. Gemist Inc.
consuming Customer Related Topics 
8 Brand Strategy Rules From Elite Consumer Companies
Startup Professionals Musings
SEPTEMBER 19, 2021
Every new business dreams of becoming the premier brand in their space, like Starbucks is to coffee, and Apple is to consumer electronics, but they have no idea how difficult that is to achieve. The challenge of every startup is finding that balance between solving a real problem today, and giving customers the courage to make a leap forward.
Company 
152
152 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
6 Steps To Providing Exceptional Customer Experiences
Startup Professionals Musings
SEPTEMBER 1, 2023
Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.
Customer 106
106 
6 Key Principles For Inducing Customers To Buy Today
Startup Professionals Musings
APRIL 2, 2022
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. When faced with uncertainty, consumers tend not to take risks.
Customer 122
122 
7 Ways Your Marketing Needs To Meet Today’s Customers
Startup Professionals Musings
AUGUST 22, 2021
Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.
Customer 172
172 
6 Keys to Attracting Customers Based On Social Needs
Startup Professionals Musings
APRIL 14, 2021
Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Consumers seem desperate these days to not be left behind as the crowd moves on.
Customer 172
172 
Sunbit Scores $26M For Consumer Credit Startup
socalTECH
JUNE 14, 2019
Los Angeles-based Sunbit , a fintech startup which provides point-of-sale financing for purchases, using machine learning to qualify consumers, has raised $26M in a Series B funding round, the company said this week. The funding was led by Zeev Ventures, and also included Group 11 (formerly SGVC), Chicago Ventures, and others. READ MORE>>.
Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail
SoCal Tech Calendar
JANUARY 19, 2017
Wednesday, January 25, 2017 -- Direct-to-Consumer Packaging: Delighting Customers in a New Era of Retail. E-commerce has quadrupled in the past decade and direct-to-consumer has become a key sales channel for products. Design a consumer experience that goes beyond the product to delight the customer with every delivery.
Customer 100
100 
5 Keys to Ensuring Credibility, Trust, and Customers
Startup Professionals Musings
DECEMBER 18, 2020
As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. Today’s digitally distracted consumer is led to trust only things that they see with their own eyes, senses, so they can render their own judgement.
Customer 173
173 
Here Is How To Win Today With The Customer In Control
Startup Professionals Musings
OCTOBER 30, 2022
Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.
Customer 146
146 
Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace
TechCrunch LA
MAY 3, 2022
Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. For consumers, there is no subscription fee, Winters said. For consumers, there is no subscription fee, Winters said. The company, which raised $1.7
Tool 179
179 
5 Tactics To Ensure Your Solution Is Customer Driven
Startup Professionals Musings
MARCH 20, 2023
Instead, they need to validate a customer problem and real market need first. Don’t create solutions looking for a problem , since investors ignore these, and customers other than early adopters will be hard to find. I say again, customers buy solutions, not technology. Look for customer willingness and ability to pay.
Customer 110
110 
8 Ways To Ensure Customer Interactions Are Memorable
Startup Professionals Musings
JUNE 23, 2021
As a consumer, I rarely pay attention to your marketing pitch, but I certainly always remember a exceptionally positive total experience with your team, based on a memorable set of interactions from first contact to discussions with friends. Incent and reward employees who delight customers. That approach still is meaningful today.
Customer 147
147 
6 Keys To Enchanting Your Customers With Your Service
Startup Professionals Musings
DECEMBER 13, 2020
Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.
Customer 168
168 
Helping Consumers Name Their Own Price For Products, With Greentoe
socalTECH
MAY 28, 2013
To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. The customer gets a great price, and the retailer gets both a new customer and a new sale.
Pricing 273
273 
6 Demands Of Today’s Me-Centric Customers On Startups
Startup Professionals Musings
FEBRUARY 25, 2022
I’m sure you have all noticed how today’s customers have changed the way they shop, but I still find, as an advisor and consultant, that many of you aren’t sure how to deal with the new mode, or are still waiting for things to get back to the old normal. Convenience is in the eye of the customer, not your company.
Demand 126
126 
Invoca: Website Experience, Customer Service Key During COVID-19
socalTECH
OCTOBER 12, 2020
Santa Monica-based Invoca , which provides call tracking and analytics software, says a new study it ran shows that website experience and customer experience has become much more important in the era of COVID-19, particularly in big ticket purchases. READ MORE>>.
Customer 100
100 
Customer Trust Is An Opportunity With A Huge Payback
Startup Professionals Musings
MARCH 14, 2022
I know companies who collect sensitive data from consumers all the time, and still seem to keep a trusted image (Amazon.com, Ebay). In support of this, despite qualms, consumers seem very quick these days to provide more personal data to get something they want.
Customer 137
137 
How ReachLocal Wants To Own The Consumer Transaction
socalTECH
FEBRUARY 27, 2013
We're taking all of those leads, and creating the tools to convert them to customers. When a local consumer has a need, they can use the service to figure out who they are going to transact with, and then go through the lead gen process, through the conversion to a customer, where we help them book an appointment, and buy.
ReachLocal 217
217 
5 Challenges When Predicting Future Customer Behavior
Startup Professionals Musings
FEBRUARY 4, 2023
Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing solutions, and what their future solutions must look like to be attractive. I found some help in this regard from a classic book, “ Humanizing Big Data ,” by leading consumer researcher Colin Strong.
Customer 115
115 
LoanHero Gets $2.5M For Consumer Lending Startup
socalTECH
JANUARY 20, 2016
San Diego-based LoanHero , a startup which helps merchants easily offer up financing to their end customers, has raised $2.5M LoanHero develops an online software platform which lets merchants offer up streamlined application for consumer loans by their customers, to fund purchases. in seed funding, the company said Wednesday.
Seed Funding 100
100 
5 Ways To Focus Your Strategy On Delighting Customers
Startup Professionals Musings
SEPTEMBER 25, 2020
The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.
Customer 133
133 
4 Customer Decisive Moments That Your Startup Can Win
Startup Professionals Musings
FEBRUARY 3, 2020
Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.
Customer 124
124 
Can you create a great customer case study?
Berkonomics
MAY 30, 2019
I make the point that this is good for consumers, because it creates an environment where there is much more consumer pull – and less producer push – in our new world of connectivity and transparency. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.
Case Study 120
120 
Customer Validation - 33 Great Articles
SoCal CTO
OCTOBER 6, 2011
I’m going to take that thought out into the field and validate it with my customers." I’ve spoken to dozens of customers, I have a validated customer persona, built an MVP to test key behavioral hypotheses, and the data doesn’t back what you’re saying." The other was a consumer play with possible viral growth.
Customer 227
227 
7 Startup Marketing Strategies To Bring In Customers
Startup Professionals Musings
JULY 20, 2020
Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Technology and consumer feedback have indeed changed the landscape.
Customer 146
146 
6 Elements of Customer Psychology Drive Buy Decisions
Startup Professionals Musings
JULY 1, 2019
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. When faced with uncertainty, consumers tend not to take risks.
Customer 85
85 
REC Solar Shifts To Commercial Market, Sells Consumer Operations
socalTECH
FEBRUARY 5, 2014
San Luis Obispo-based solar power installer REC Solar said Tuesday that it has shifted its operations to the commercial market, and has sold its consumer operations to Sunrun. Financial terms of the sale were not announced. Sunrun is venture backed by Accel Partners, Sequoia Capital, Foundation Capital, and Madrone Capital Partners.
Marketing 138
138 
The Empathy Economy: Emotional Intelligence in Customer Service
Xconomy
JULY 5, 2018
The “empathy economy” will help define the new reality of human and machine interactions in the customer service industry. Consumers are inundated by brands in their day-to-day lives, and these brands sometimes create personal meaning in our consumer-based society. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.
Customer 75
75 
MINDBODY Signs Customers For Booking Technology
socalTECH
AUGUST 17, 2010
San Luis Obispo-based MINDBODY , a developer of software-as-a-service for the yoga, pilates, wellness, and spa market, said today that wellness businesses are signing up for its MINDBODY Finder product, technology which allows consumers to book and pay for fitness classes and wellness appointments online. READ MORE>>.
Customer 223
223 
Aspiration’s New Credit Card Helps Shoppers Cut Their Carbon Footprint
L.A. Business Journal
APRIL 5, 2021
has built its business around finding ways for customers to “both do well and do good,” and its latest product is aimed at consumers worried about the environmental impact of their spending. Banking services company Aspiration Partners Inc.
Help 227
227 
5 Tips For Attracting Female Customers
Tech.Co
JANUARY 10, 2018
On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more.
Tips 71
71 How to Acquire Customers by Marketing “Heroes”
Both Sides of the Table
JULY 26, 2010
Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.
Marketing 294
294 
How Today’s Full Customer Buying Journey Is Critical
Startup Professionals Musings
SEPTEMBER 9, 2018
In today’s totally interconnected world with its abundance of information, choices, and marketing, how your customers buy has drastically changed. Whether you are an executive, an entrepreneur, a marketer, or a salesperson, it’s time to look beyond how you sell, and focus on how your customers buy.
Customer 94
94 How to Know When to Sell vs. When to Market to Customers
Both Sides of the Table
JULY 9, 2013
You know exactly when you want to sell to this customer and presumably it’s this quarter! And when I say this I’m assuming that you’re already identified the customer pain and talked about how you’re uniquely qualified to solve their business problems. .” Which customers to target: Elephants, Deer or Rabbits ?
Customer 324
324 TouchCommerce Wins German Customer
socalTECH
JANUARY 7, 2014
The company said that it will provide its TouchChat solution on the 5vorFlug site, which sells package tours and last minute travel to consumers in Germany. Financial impact of the deal was not disclosed. READ MORE>>. touchcommerce online chat ecommerce retailer international germany software'
Agoura Hills 147
147 
Using Social Media To Deal With Customer Trolls
InfoChachkie
APRIL 29, 2013
You operate your business from a small boat in the remote waters of northern Fiji and your customers are spread across the globe, residing in the US, Europe and Asia. How can you protect your company''s reputation when a rouge customer unjustly flames your startup? Bipolar Reviewers. This pattern holds true for Tui Tai Expeditions.
Social Media 213
213 
Netflix Redux: Is It Ever OK to Fire Your Customers?
Both Sides of the Table
OCTOBER 10, 2011
Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. Netflix needs to segment their customers and charge each what is appropriate. We need video reel to show customers that you care. So how will consumers react?
Netflix 287
287 
Darkstore launches FastAF app for same-day product delivery
TechCrunch LA
SEPTEMBER 17, 2020
Darkstore, the tech-driven fulfillment solution to enable e-commerce companies to offer same-day delivery, has just released a consumer-facing app called FastAF. With Darkstore, companies like Nike, Adidas and Levis are able to offer same-day delivery to customers by storing their products inside Darkstore’s urban fulfillment centers.
Product 236
236 
GrubMarket gobbles up $120M at a $1B+ pre-money valuation to take on the grocery supply chain
TechCrunch LA
SEPTEMBER 13, 2021
GrubMarket , which provides software and services that help link up and manage relationships between food suppliers and their customers — which can include wholesalers and other distributors, markets and supermarkets, delivery startups, restaurants, and consumers — has picked up $120 million in a Series E round of funding.
Startup 249
249 
Worth Network Aims At Instagram Marketing
socalTECH
MARCH 24, 2021
Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.
Networking 203
203 
Mobile Apps: The New Direct-To-Consumer Channel
SoCal Tech Calendar
FEBRUARY 6, 2012
Wednesday, February 8, 2012 -- Mobile Apps: The New Direct-To-Consumer Channel. Mobile Apps enable businesses to relate to customers one-to-one. Customers can stream your companys content, shop for goods, search for local products and services, and receive personalized serviceall from their mobile phones.
Mobile 100
100 
The Customer Experience of User Experience
SoCal Tech Calendar
JUNE 8, 2012
Thursday, June 14, 2012 -- The Customer Experience of User Experience. Jeofrey Bean and Sean Van Tyne will share their aggregate views of some of the best customer experience and user experience companies and the practices that make them better, different, and more valuable than their competitors. See [link] (more)
Customer 113
113 Do or Die: How to acquire and retain customers
SoCal Tech Calendar
OCTOBER 3, 2012
Tuesday, October 9, 2012 -- Do or Die: How to acquire and retain customers. Acquiring customers is the biggest challenge facing startups today. Startups who are building companies for the first time or launching a new product struggle with focusing on the right priorities, measuring their efforts, and converting leads into customers.
Customer 124
124 
Let's personalize your content