Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 107

Marketing Invest SEM Startup 107

TechEmpower

NOVEMBER 13, 2023

Drop-off on the first page of an application is bad news. They learn from millions of pages of text, understanding patterns, context, and even nuances that make the generated blurbs feel almost human. Do you participate in professional development workshops, or perhaps enjoy problem-solving puzzles in your downtime?

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Tech Zulu Event

DECEMBER 21, 2015

One of the best ways for increase in business development is to create a more responsive web design. This can help people to spend more time on your website, especially if they can have more fun and a more pleasant experience with your product through your website. Here are some of the most important features to consider.

Web Design 40

Web Design Web Design Develop 40

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. It influenced a generation of tech marketers. We all intuitively know this curve now but we don’t all market effectively to it.

Marketing 294

Marketing Customer Custom Technical Review 294

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. We can’t help but be amazed by the rapid developments in artificial intelligence and artificial general intelligence (AGI).

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you sell widgets, and a user is searching for widgets, your ad will appear on the first page.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 67

Marketing SEM Startup Blogging 67

socalTECH

JUNE 12, 2017

arm of the Japanese technology giant Toshiba which develops copiers and printers, has rolled out the world's first copier which can product erasable, black and white prints. According to Toshiba, its new printer allows organizations to re-use paper, which can automatically erase all printed content on a page. READ MORE>>.

Organization 113

Organization Content Marketing Technology 113

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 99

Marketing Entrepreneur Startup SEM 99

TechCrunch LA

APRIL 23, 2019

Canoo is locking in final contracts with its vendors and is going to be in production with prototypes before the end of the year. Now, Canoo is rounding out its executive team and pushing forward with plans to bring prototype vehicles to market by the end of the year. operations.

Outsource Development 191

Outsource Development Startup Outsource San Diego 191

socalTECH

JUNE 13, 2012

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

News 150

News San Diego Web Advertising 150

socalTECH

JUNE 21, 2018

Santa Monica-based sales and marketing customer relationship management (CRM) tools developer Nimble is further integrating its tools with partner Microsoft, and its Office 365 software, as well as Google's G Suite, with a new business dashboarding tool.

Santa Monica 100

Santa Monica Tool Sales Google 100

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JUNE 17, 2023

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). How many do you have at the top level, and what are you doing to actively develop more? This is where most business relationships start and remain. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

socalTECH

SEPTEMBER 10, 2013

Irvine-based document capture and automation systems developer Kofax announced this morning that it hs products are now being used to process more than 1.1 million mortgages--or approximately 375 million pages--in the U.S. READ MORE>>. kofax mortgage document processing mobile capture'

Outsource Development 138

Outsource Development Outsource Mobile Software 138

socalTECH

OCTOBER 2, 2012

LeisureLink , the developer of vacation rental management software which is backed by Clearstone Venture partners, Mission Ventures, and Wyndham Worldwide, said Tuesday afternoon that it has upgraded its MarketSpan Guest Generation product. READ MORE>>.

Software 153

Software Clearstone Mission Ventures Product 153

Tech Zulu Event

SEPTEMBER 18, 2013

Marketing your startup can be one of the most daunting tasks an entrepreneur faces on their journey to world domination. Marketing, however, is not always about what we as consumers need, but what we deeply desire. Pro tip: If you don’t have a developer and need to hack a template, be sure that the functionality is up to par.

Guide 105

Guide Startup Marketing Template 105

Startup Professionals Musings

JULY 13, 2012

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

OCTOBER 6, 2023

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

AUGUST 29, 2015

Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. That means your marketing must now include shopping apps, location-based services and mobile wallets. One example of this is Nike’s shoe size page.

Customer 103

Customer Custom Marketing Social Media 103

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years. Foreign Service.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 21, 2011

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. We are primarily focused on publishers. They wanted something custom, to close the deal.

Buzznet 100

Buzznet Outsource Development Design HTML 100

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing.

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

OCTOBER 7, 2020

If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. All customer interfaces must be designed by Marketing. Even the most innovative solutions today won’t succeed without marketing.

Startup 141

Startup Customer Custom Design 141

socalTECH

AUGUST 1, 2012

Last week, Los Angeles-based Chill (www.chill.com) made a stab at that, debuting a new front page meant to guide user to the most interesting videos on the web, through an easy-to-use interface. What's the whole new front page all about? It's exactly what it sounds like, a front page of video.

Startup 254

Startup Guide Redpoint Content 254

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100

Startup Commerce Sites Blogging 100

Both Sides of the Table

SEPTEMBER 15, 2014

Many questioned whether it could survive under the fail whale, inevitable competition from Facebook, founder fighting, fights with 3rd-party developers let alone become a revolutionary business that could make money. So if you add people like me the target market is tens of millions. Far from it. Lots of it.

Funding 362

Funding Technical Review Ideas Startup 362

Startup Professionals Musings

SEPTEMBER 20, 2020

You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). How many do you have at the top level, and what are you doing to actively develop more? This is where most business relationships start and remain. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

socalTECH

FEBRUARY 26, 2010

Woodland Hills-based ReachLocal announced Friday that it has acquired SMB:LIVE , a developer of digital presence and reputation management products for the small and medium sized business market. Financial terms of the acquisition were not disclosed.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

SEPTEMBER 30, 2010

Pasadena-based FastSoft , the Caltech spinout which develops web acceleration software, said today that it has launched a testing network for its clients. The firm claims its product speeds page downloads by 30 to 500 percent, without requiring client side software or browser plug-ins. READ MORE>>.

Networking 133

Networking CalTech IP Social Network 133

Startup Professionals Musings

OCTOBER 30, 2021

I was reading an old article written by marketing guru Seth Godin a while back where he mentions that “it takes about six years of hard work to become an overnight success”. Here is some data from Wikipedia: Microsoft – Bill Gates founded Microsoft in 1975, to develop and sell BASIC interpreters for the Altair 8800.

Yahoo 127

Yahoo IBM IBM Startup 127

InfoChachkie

DECEMBER 10, 2012

The lessons learned by Divshot confirm that obtaining, and more importantly maintaining, visibility on the front page of a major social news site results from the congruence of three factors: audience, timing and engagement. If we hadn’t done well on Hacker News we would have needed to have some serious product/market fit discussions.".

News 198

News Sites Startup RSS 198

socalTECH

NOVEMBER 17, 2011

I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: Coming from the standpoint of wearing a marketing hat, I also had different insights into the opportunities out there. The vision we have and the product suite is really exciting.

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

APRIL 4, 2020

What I don’t see often are new solutions that force me to rethink how we work together, or really use AI to make the collaboration process more productive. From the work and feedback, you will learn much on how your solution will fare with customers, before building the product Tap expert sources in other domains for ideas.

Startup 134

Startup Artificial Inteligence Ideas Entrepreneur 134