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Insights and Opinions: Why Silicon Beach Is Flourishing

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For our Insights and Opinions section this morning, we have a contribution from Ron McElroy , the CEO and founder of Real Office Centers , which has rapidly become of the gathering places for the growing Silicon Beach startup community. Silicon Beach, as the white-hot start up market in Santa Monica is referred to, is exploding with activity.

Startup 168
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DeveloperAuction Targets Los Angeles With Job Auctions

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DeveloperAuction , a Bay Area startup which is looking to let employers bid for engineers on an auction basis, has expanded into Los Angeles, beyond an initial launch in the San Francisco Bay Area, New York, and Boston. The startup is looking to take advantage of the demand for developers by getting startups to "bid" on engineering talent.

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Interview with Wil Schroter, Fundable

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If you're a startup business owner, how do you get to the next step, and build your first product? That's the idea behind a new startup, Fundable , headed by serial entrepreneur Wil Schroter , which allows you to use rewards -- product, company schwag, an even equity -- as a tool to get your startup to the next stage.

Startup 223
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LawKick: A Modern Way To Find Legal Help

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But, how do you start? The old way was difficult, time consuming, and often expensive; referrals, calling up lawyers, going through initial consultations. We spoke with Michael Chasin, the company''s co-founder, about the startup. You put your project up, and shortly thereafter, you get price quotes from lawyers.

Help 240
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Soylent's Brilliant New Marketing Campaign: Soylent Is Plants, Not People

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We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People. We ended up developing that for our launch in September.

Marketing 100
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Helpr Launches On-Demand Babysitting App In SoCal

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Los Angeles-based Helpr , the developer of a mobile, on-demand app to help users find a babysitter, has launched in Los Angeles, Orange County, and Santa Barbara, according to the company. Desperate to find a babysitter for the night? Edwards and Richters previously founded University Sitters, a childcare services provider.

Demand 100
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Interview: Mark Faggiano On TaxJar's Sales Tax Savvy Software

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Sales tax compliance is not a typical sexy startup area. So, it was a surprise when a number of smart, insider angels -- including Roy Rubin (founder of Magento, which he sold to eBay), and Dan Rose (VP of Partnerships at Facebook)--put their money behind TaxJar (www.taxjar.com), a San Diego startup developing sales tax compliance software.

Sales 149