Berkonomics

MARCH 16, 2017

If you read last week’s analysis of statistics for startups and early stage businesses, you have learned the truth that at least half of the businesses backed by professional early stage investors will die within three years or less. None of this is to say that an inexperienced entrepreneur cannot lead a great new business.

Statistics 243

Statistics Ideas Entrepreneur Startup 243

Berkonomics

SEPTEMBER 4, 2014

Resources such as money, experience, statistics about your target, experienced marketing and sales talent, and especially a compelling need and attractive product are all important to the ultimate success of an enterprise. Email readers, continue here.] So ask yourself: Are you ready to enter the fight?

Resource 184

Resource Statistics Customer Custom 184

Berkonomics

SEPTEMBER 6, 2018

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree. Know first that statistically, 80% of all acquisitions do not meet the intended objectives of the acquirer, making most all acquisitions risky.

Company 120

Company Companies Acquisition Resource 120

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). If you do all these things right as a search results advertiser, you will make money from selling your product.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year. Yet it is more alive than ever before.

Marketing 114

Marketing Invest Social Media SEM 114

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

MAY 23, 2019

If you are proud of the fact that you were first to market with a product or service, you might define yourself as the “first and best”. Back your story up with a statistic if possible. That description stuck, and it is helping the young artist to define himself through instant branding and a positive image.

Mentor 120

Mentor Statistics Press Blogging 120

Startup Professionals Musings

AUGUST 15, 2022

Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

Startup 126

Startup Social Media Entertainment Metrics 126

Berkonomics

AUGUST 27, 2011

But each commitment of resources of any substantial size for acquisition of new products, talent, even new companies, changes the value of your enterprise perhaps to a great degree. Let’s analyze the effect of a potential acquisition upon the value of your company. There are many reasons a company finds to make an acquisition.

Resource 184

Resource Acquisition Statistics Study 184

Berkonomics

AUGUST 15, 2013

If your business has no trade with Japan that could be affected by arbitrage, early shipments or other tactics that take advantage of the moving value of these currencies, that statistic is irrelevant to the dashboard – even if interesting to you. Find metrics that will be “leading indicators” of trouble to come.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Berkonomics

DECEMBER 24, 2015

Second, you can make a call to action, using an ad to bring people to your place of offer, buy your services or product, or take advantage of a special incentive. For example, direct response ads yield precise statistics, and the pay–off is easily measurable. And third, Happy Holidays from Dave & BERKONOMICS!

Advertising 120

Advertising Statistics Pricing Email 120

Startup Professionals Musings

JULY 28, 2023

I recommend that you use every vehicle at your disposal, including email and public statistics, to clarify the worst case. It’s also the key to a more successful career and living a happier, more fulfilling, and more productive life. Avoid being misled by flawed decision frameworks.

Help 94

Help Framework Statistics Startup 94

Tech.Co

AUGUST 16, 2017

Here are some of our top recommendations to get you started: Email Finder Tool – Voila Norbert. The result will appear in a panel below the search fields, indicating if it’s a 100 percent confirmed email address. It will create a personalized email campaign based on your answers to simple questions. Pricing: $9/user/month.

Tool 81

Tool Startup Help Template 81

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212

Startup Professionals Musings

FEBRUARY 26, 2022

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. It could be a product quality problem, or a major customer complaint on Twitter. Both need to be clear and direct. Make every interview memorable.

Media 118

Media Tips Social Media Startup 118

Berkonomics

AUGUST 1, 2013

A simple statistic which can be derived from a good general ledger using GAAP accounting procedures. Total new customers this month times the average expected revenue – divided by total direct sales and marketing cost together with the cost of product or service for those customers for the month.

Acquisition 189

Acquisition Statistics Sales Customer 189

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year. Yet it is more alive than ever before.

Customer 146

Customer Custom Marketing Startup 146

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Berkonomics

JUNE 24, 2011

Email readers continue here.] There is a great book, “The Goal – The Process of Ongoing Improvement” by Eliyahu Goldratt. The book was written to describe in simple terms the use of statistical analysis to remove bottlenecks in a manufacturing environment.

Resource 179

Resource Statistics Email Software Development 179

Berkonomics

JUNE 22, 2012

If you are proud of the fact that you were first to market with a product or service, you might define yourself as the “first and best”. Email readers, continue here.] A mantra, tag line, motto, or logo with your unique brand definition is a good start. Back your story up with a statistic if possible.

Mentor 136

Mentor Statistics Press Entertainment 136

Tech.Co

JULY 29, 2020

” – Sundar Pichai, Google CEO, wrote in an email to employees . Only about 29% of workers had the option to work from home between 2017 and 2018, according to the most recent data from the Bureau of Labor Statistics. Remote Working: What Is Twitter Doing? Working From Home Best Practice.

Google 158

Google Blogging Journal News 158

Startup Professionals Musings

NOVEMBER 11, 2019

Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

MAY 22, 2019

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. It could be a product quality problem, or a major customer complaint on Twitter. Both need to be clear and direct. Make every interview memorable.

Press 96

Press Entrepreneur Social Media Training 96

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

socalTECH

MAY 30, 2019

What we saw with CareerArc, was there was already a tremendous amount of investment in the middle of the market, with all of these different services and products that went into taking care of an employee when they were hired until they were let go. If you're not quick you're not there. more) READ MORE>>.

Content 193

Content Social Network Coach Help 193

socalTECH

MARCH 31, 2014

We''re rolling it out to finance and Wall Street, monitoring thousands of sources of continuously changing information, such as news, social media, internal email systems, and analyzing specific, material conditions that our customers are looking for. I was hired to head up strategy, marketing development, and product management.

Orange County 245

Orange County Startup News IBM 245

Startup Professionals Musings

JUNE 5, 2014

Yet if your service is consulting, for example, real travel is required to deliver the product. It’s always valuable to meet new prospect clients face to face, rather than just by phone or email. It’s amazing how much more you can learn face-to-face, compared to an analysis of aging statistics alone.

Startup 100

Startup Tips Mentor Conference 100

InfoChachkie

JULY 2, 2012

In the following 3-minute video I discuss the four categories that emerge when employees’ productivity and their required degree of managerial oversight are considered. Hands-on management of these teammates is a worthwhile investment while you determine if they have the ability to sufficiently enhance their productivity and autonomy.

Startup 182

Startup Class RSS Statistics 182

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MAY 31, 2015

Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

Startup 106

Startup Social Media Entertainment Metrics 106

Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Email marketing. Nearly $50 billion is being spent annually on direct mail, according to statistics , and the amount has been increasing each year. Yet it is more alive than ever before.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

DECEMBER 6, 2017

Look for and reward quantum changes, like cutting cycle time in half, in your processes, products, and services. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Berkonomics

DECEMBER 23, 2021

Email readers, continue here…] We worry over projections and fix our budgets to match, and then we manage to the revenue and costs of the budget. But what if we separate ourselves from that mindset long enough to search for and find sparks of success sometimes buried within our sales statistics.

Resource 296

Resource Statistics Email Product 296

Startup Professionals Musings

MAY 20, 2017

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. It could be a product quality problem, or a major customer complaint on Twitter. Both need to be clear and direct. Make every interview memorable.

Media 55

Media Social Media Startup Training 55

SoCal CTO

MAY 21, 2012

Matching for Startups Having been involved in eHarmony from the start, Tony has naturally consulted with startups who are making matching a core aspect of their product including matching for social networks, careers, clothes, jobs, projects, college, tutoring services, doctors, service companies, investments, and many more.

CTO Hire 175

CTO Hire Startup Metrics eHarmony 175

Startup Professionals Musings

JULY 2, 2011

By Bob La Loggia, CEO StormSource Software Are startup founders who play poker statistically more likely to succeed in business? Business history has proven time and time again that it’s not necessarily the best product that wins in the marketplace, and having a superstar founding team, VC partner, or advisory board doesn’t guarantee success.

Entrepreneur 100

Entrepreneur Statistics Venture Capital Software 100

Startup Professionals Musings

FEBRUARY 1, 2014

Message supports are stories, statistics, and sound bites that reinforce your message. These days the media formats range from email, phone, radio, television, to social media. It could be a product quality problem, or a major customer complaint on Twitter. Both need to be clear and direct. Make every interview memorable.

Press 105

Press Social Media Startup Training 105