socalTECH

APRIL 26, 2019

A new study, which looks at "silicon clusters" of technology companies outside Silicon Valley, finds that those clusters actually stimulate rather than compete with developed market clusters. The study--published by Professor Nukhet Harmancioğlu (Koc University, Turkey) and Gerard J.

Study

L.A. Business Journal

NOVEMBER 1, 2018

Los Angeles’ technology sector is growing, according to a recent study from real estate brokerage firm CBRE Group Inc.

Study

Berkonomics

MAY 30, 2019

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. The case study: the best way to reach your target. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

Case Study

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors

Tech.Co

FEBRUARY 12, 2019

Now, a new study has pulled tech drinking culture back into the spotlight. The tech world, the study found, is the single industry most likely to allow or sponsor alcohol consumption in the workplace. The marketing and advertising industry came in third, and the construction industry came in second.

Study

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. Co-founder and CEO Josh Xu met his co-founder and CFO Liang Wang, a veteran of ByteDance and the music social network Smule, when the two were studying at Carnegie Mellon University. “We are doing what Jasper and Copy.ai

Generative AI

Both Sides of the Table

JUNE 13, 2013

It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.”

Sales

Both Sides of the Table

OCTOBER 22, 2010

He stood up, grabbed the mic and gave a heartfelt overview of his experiences in experimenting with new technologies to build relationships with his audience, get feedback on his product quality and to market his music all the way to the top of iTunes. He studied the errors that other people had made and tried to improve on them.

Entrepreneur

Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. He wants to compete to be the lead drummer in the competitive ensemble and study under Terence, an obsessive instructor who is hell bent on winning competitions for the school. Leadership Tech Market Analysis' I absolutely loved the film.

Competition

socalTECH

MARCH 28, 2019

The company said the new funding will go towards its technology platform, and to fund additional clinical studies. Jared Tangney is CEO of Biolinq. READ MORE>>.

Marketing

Tech.Co

APRIL 26, 2019

Nearly 17 percent of tech workers admit to being under the influence of marijuana while at work at some point in their careers, according to a new study. The post Study: 17% of Tech Workers Are High on the Job appeared first on Tech.co.

Study

Both Sides of the Table

FEBRUARY 22, 2015

And after one meeting they started asking for his advice about marketing, customer engagement, product design, monetization – whatever. When you see pitch after pitch – what works and what doesn’t – you start to get a sense of patterns of business model approaches, go-to-market strategies and the like.

Conference

Both Sides of the Table

NOVEMBER 4, 2010

The framework of his book has profoundly altered how I think about the technology market and affects how I thought about building my businesses and how I think about investing in venture capital. Let’s start with the incumbents position in a market. They were serving a latent market need for mid-sized businesses to use CRM.

Startup

TechCrunch LA

MARCH 19, 2021

Earlier this month, Los Angeles became the latest city to task its various departments with prepping a feasibility study for deploying new software and monitoring technologies to better account for its carbon footprint. Los Angeles has tried to address its carbon footprint in the past, but the efforts weren’t very successful.

Los Angeles

SoCal Tech Calendar

AUGUST 10, 2021

Thursday, August 12, 2021 -- Entering the Japanese Market by Partnering With The Japan External Trade Organization (JETRO). Please join Biocom Los Angeles and the Japan External Trade Organization (JETRO) for a virtual webinar to learn how Life Science companies in the Greater LA area can enter the Japanese market. Biocom California.

Marketing

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. And market research seems to confirm this. Holy Shiitake ! It has for decades.

Advertising

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. Markets are now hyper-connected, where communications technology and rapid transportation link all citizens of the world together.

Marketing

Both Sides of the Table

SEPTEMBER 8, 2009

We had more than 700 resumes, short-listed 65, interviewed 16 in one-hour meetings had 6 full-day interviews including a presentation by the candidate on a selected market opportunity and we did 3 finalist dinners to test cultural fit. If you had a non-business undergrad and want to study for a master’s in business – go for it!

Startup

socalTECH

JULY 15, 2013

A new study released earlier this month has ranked the Santa Barbara-Santa Maria-Goleta metropolitan area, as well as the San Diego-Carlsbad-San Marcos metropolitan area among the top ten markets for venture capital activity. in deals in 2012 and 3.3 venture capital deals per 100,000 people.

Santa Barbara

Both Sides of the Table

FEBRUARY 27, 2010

There have been many studies done on the topic including looking at twins raised in separate families. There have been studies of adopted children to their natural parents versus the parents that raised them. I have also seen studies on “birth order.&#. There’s no question that both factors are involved.

Startup

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup

Both Sides of the Table

FEBRUARY 1, 2015

I barely know the guy (or his markets) but he wanted me to weigh in one “which market I thought he should pursue.” My job isn’t to predict markets but rather to find entrepreneurs who want to create markets through insight and conviction.” Marketing channels have changed.

Venture Capital

InfoChachkie

APRIL 30, 2012

A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. In one study, 56% of the subjects were twice as likely to complete a survey sent by someone with a name similar to their own, versus 30% of the subjects in the control group. Gender Bias.

Study

socalTECH

MARCH 18, 2014

According to Convertro, Misra will help the company with its algorithm, to make it the "most accurate and predictive" in the market. Convertro said Dr. Misra is an expert in the marketing science field, for his research using structural econometric methods to study consumer and company decisions. READ MORE>>.

UCLA

socalTECH

FEBRUARY 3, 2016

Los Angeles has 8 percent of all the "unicorn" companies globally, according to a new study released Wednesday by the University of Southern California's Marshall School of Business. The school said the study companies as a unicorn if they exceeded a value of $1 billion during any month between January 2014 and the end of 2015.

Los Angeles

InfoChachkie

FEBRUARY 25, 2013

Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup.

Entrepreneur

Both Sides of the Table

DECEMBER 17, 2013

If they’re not buying you need to be marketing to them not selling to them. Not to mention it would be nice to have the CEO on your marketing reference list! Sales & Marketing Advice Startup Advice' You need to align your selling cycle with a buyers purchasing cycle otherwise you’re wasting your time and theirs.

Sales

socalTECH

JUNE 6, 2018

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

Marketing

socalTECH

DECEMBER 12, 2016

According to Lyft, a study conducted by the company by Land Econ Group finds that there was an increase in economic activity in Los Angeles due to its service, as a result of its rides. Lyft said the study also showed that passengers next year will save $88M in travel time value and over 7.5 READ MORE>>.

Los Angeles

socalTECH

MAY 11, 2011

I studied cognitive science, the study of the brain, as an undergraduate. My other, non-marketable skill included philosophy. An example of that is we have built in daily tips, which we have put together after going through 17,000 medical studies on what to do to reduce early memory loss. How is the firm funded?

Study

Both Sides of the Table

NOVEMBER 14, 2010

While many of my friends bragged about their 5 condos in Florida I kept talking about how the real estate market was in a bubble – their gains an illusion. above inflation yet in many markets in the US & Europe prices were rising at 10-25% per year. “Yeah, but there is a shortage of supply.

Invest

InfoChachkie

NOVEMBER 3, 2014

The combination of Search and Social is redefining the way marketers are allocating their ad budgets. Although Search and Social both matter, Experian Marketing Services recently pointed out that 2013 saw a significant drop in the number of users who accessed social sites from search. Search Meets Social = Commerce.

Entrepreneur

Both Sides of the Table

FEBRUARY 12, 2019

As a result of the IPO window shifting we saw a massive inflow of public-market capital into the latest stages of venture. In this post I set out to explain why the seed market emerged as its own category in the first place and why it’s declined as of late. ( The “A Round” of my startup in 1999 was $16.5

Venture Capital