socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 104

Content Customer Custom Marketing 104

Startup Professionals Musings

DECEMBER 18, 2022

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Too much detail at first contact is just as much of a turnoff as no information.

Technical Review 109

Technical Review Startup Statistics Social Media 109

Tech.Co

JUNE 22, 2021

As a result, you'll have likely seen tech publishers breathlessly updating deals pages whenever Prime Day comes around — we do this at Tech.co, as well , though we're not quite as breathless as some rivals. This means that readers could purchase products from retailers that use Shopify's platform without ever leaving the publisher's site.

Marketing 177

Marketing Buzzfeed Guide Platform 177

socalTECH

JANUARY 4, 2011

San Diego-based ShowUhow , which develops video-based sales and product information for online retailers and manufacturers, said today that it has added a suite of social media integration features for the firm's offering. ShowUhow is venture backed by Syncom Ventures, and raised a round of capital back in August.

Social Media 162

Social Media Media Sites San Diego 162

Berkonomics

JULY 11, 2013

That’s impressive sales leverage. Visit to purchase, click to close, or other terms are used in various industries to describe the measure of conversion rate from initial landing on a page displaying purchase information about a product or service. Just to be fair, a 5% cut in costs would also double net profit.

.Net 207

.Net Sales Tool Social Network 207

TechCrunch LA

MARCH 14, 2019

Once completed, a new page pops up with the message “Thank you for registering. What we’ll be watching for is any information about where the Model Y will be produced, a production timeline and what manufacturing strategy the company plans to pursue. There is a registration process. And it still is.

Los Angeles 201

Los Angeles Startup Pricing Sales 201

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

MARCH 22, 2016

Los Angeles-based online electronics e-commerce giant Newegg said it is donating proceeds from a sale of T-shirts, to help defend what it says is a patent troll victim. Newegg said that Gwyther has been sued by Global Archery Products, which claims the arrows he is reselling infringe on its patents. READ MORE>>.

NewEgg 100

NewEgg Patents Tips Commerce 100

Startup Professionals Musings

AUGUST 24, 2022

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.

Customer 100

Customer Custom Acquisition Technical Review 100

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

MARCH 21, 2020

The first page of the business plan better be an executive summary which gives the investor a taste of the financials, as well as opportunity, competition, and key executives. “I Investors are buying part of the business, not the product or service. Too much detail at first contact is just as much of a turnoff as no information.

Technical Review 124

Technical Review Statistics Startup Social Media 124

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. They have created two internal technology “products&# and wanted to figure out how they could turn their services business into a product business that could be financed. This team is talented.

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

OCTOBER 6, 2023

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 76

Web Startup Sites Design 76

Eric Greenspan

MAY 7, 2013

Mommy bloggers are one of the most influential social networking resources that lead to increased awareness and sales. Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Introduce your product/service to every Mommy Blogger online; 2.

IBM 154

IBM IBM Email Research 154

socalTECH

JULY 16, 2012

Jeremy Gocke: With Fliptu, we're aiming to fix the disjointed media and product discovery process for consumers and brands. I like to refer to that as the ultimate brand fan page, or to take the example from the apparel industry, where I come from, a virtual look book for a brand. What is Fliptu? The numbers tell the story.

Social Media 268

Social Media Media Social Network Seed Funding 268

socalTECH

SEPTEMBER 19, 2014

I was running the largest deals in the media and entertainment video area across many different Google products. I worked with the head of each product area, such as YouTube, on how to drive more value for our large partners. We have our product in the market, and launched our beta in January. Finally, what''s next for you?

Google 233

Google Content Startup Venice 233

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. We are primarily focused on publishers. They wanted something custom, to close the deal.

Buzznet 100

Buzznet Outsource Development Design HTML 100

socalTECH

NOVEMBER 11, 2010

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. In 2013, Facebook local pages, Google Pages, and Yelp were not all that active.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

JUNE 22, 2010

According to the firms, the two will provide an integrated search and display marketing product. The two said the deal will provide Acquisio's clients with ad serving capabilities, ad tracking, and ability to track their sales channel and track clicks and conversions. Financial details of the partnership were not disclosed.

PPC 165

PPC Ventura SEO Advertising 165

Startup Professionals Musings

DECEMBER 17, 2013

Entrepreneurs have no trouble focusing on how to build a product, and the good ones know how to find and nurture those first critical customers. For starters, here is my selection of some key metrics that every six-sigma joint like GE tracks without thinking, but that too many small businesses haven’t yet formalized: Sales revenue.

Metrics 100

Metrics Technical Review Sales Customer 100

Both Sides of the Table

APRIL 4, 2011

I was recently talking with a startup company who wanted me to try their product. I’m a big believer in product stability & performance before adding too many features. If you have multiple versions of your product, how many are web vs. mobile? 10% of our revenue is coming from direct sales of our banner inventory.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100

Startup Commerce Sites Blogging 100

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. Why is this important to filmmakers?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Startup Professionals Musings

JANUARY 24, 2021

Here investors are looking for feature problems or quality issues on the current product. A hard look will be taken at the technology maturity, the current development progress, and customer satisfaction with early product shipments. Status of the solution. In addition, manufacturing and inventory levels will be reviewed.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

FEBRUARY 11, 2017

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Finalizing the web site validates your product plan and sales strategy. Websites do take time to get done right.

Web 62

Web Startup Sites Design 62

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

DECEMBER 28, 2020

We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges. And we saw a record number of 278 million clicks to local web pages as more consumers looked to connect with businesses locally.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

socalTECH

FEBRUARY 10, 2017

It's was really about herding cats and getting everyone on the same page, and making sure you could get the financials out on time. However, he said�we can't just give you money, you've got to find a co-founder, and have a product, and get some customers on board first. Mike Whitmire: It's all about product, market, fit.

Startup 124

Startup Cornerstone OnDemand Software Review Woodland Hills 124

InfoChachkie

SEPTEMBER 4, 2012

In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages. Distribution and Sales. Any errors or omissions in the subtext are my own. Opportunity.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Both Sides of the Table

SEPTEMBER 3, 2013

Almost always the CEO plus members of his or her management team including tech, marketing, sales and/or product. This is as true for a VC meeting as it is for a sales meeting or any group setting. So have the difficult conversations – it’s better that you’re all on the same page anyways.

Venture Capital 377

Venture Capital Slides Course Summary 377

InfoChachkie

JANUARY 16, 2018

Jim Semick: I’ve been launching and managing software products for 15 years now, going back to when you and I worked together at Expertcity before it was acquired by Citrix. I have always worked on early stage products. Some of the products I’ve helped validate and launch include GoToMyPC, GoToMeeting and AppFolio.

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Make your content answer some unmet customer need or question without pushing a product.

Content 92

Content Marketing Advertising Customer 92