Both Sides of the Table

APRIL 30, 2011

They first started in 1994 and are therefore almost as old as the Web itself. CTR meaning for every 1,000 ads that are served up only 2 people click on them. So people will spend money online to get you to sign up for credit cards or Netflix but not to change your laundry detergent. Banner Ads.

Advertising 352

Advertising Media Social Media Screening 352

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company.

Startup 220

Startup West Hollywood Metrics Entertainment 220

Startup Professionals Musings

SEPTEMBER 12, 2021

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans take too much time, are inaccurate, and rarely add value. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business.

Technical Review 126

Technical Review Writing Entrepreneur Slides 126

Both Sides of the Table

FEBRUARY 18, 2013

I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video. Maybe small amounts of money for what founders reading these pages dream of but life-changing for many. Maker’s talent started commenting on it and sharing it.

Startup 380

Startup Media Content Platform 380

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

FEBRUARY 3, 2010

This is part of my series on Startup Advice. I love working with Aussies because their outlook on life seems very similar to what I grew up with in California. I recommend starting the meeting with a VERY brief introduction of your company, your background and why it’s relevant to the job you currently have.

Sales 314

Sales Startup Venture Capital Customer 314

Both Sides of the Table

JULY 26, 2010

Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.

Marketing 294

Marketing Customer Custom Technical Review 294

Startup Professionals Musings

JULY 8, 2013

The space for startups is more crowded than ever. First of all, it’s now international, so you have startups from every country in the world competing for your customer’s attention and their business. Even the Google search engine crawlers may take up to two weeks to find you. Using the platform to expand your reach.

Platform 105

Platform Entrepreneur Startup Social Media 105

socalTECH

AUGUST 2, 2017

Our interview today is with Alan Horsager , the CEO of Pasadena-based Episona (www.episona.com), an angel backed startup which has already developed and has been offering up an epigenetic test for male fertility. Our first product is called Seed, which is a screening test for male infertility. That's essentially how it started.

USC 100

USC Technical Review Startup Southern California 100

Both Sides of the Table

DECEMBER 25, 2015

I’m a political junkie and an admirer of the news media world having studied it since college. It was put-up-or-shut-up time for me. I clicked on the customer service, contact us page, to talk with a rep. That would have been even easier than improving page-loading times. Then I hit the paywall. Fair enough.

News 150

News Mobile Customer Custom 150

Both Sides of the Table

AUGUST 21, 2011

Every generation of new technology and new media starts out by emulating those that came before them without realizing that things are fundamentally different when you change media types. They recommend up-sells and cross-sells of products. Purchasing high-value or complex products is still way more effective person-to-person.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

AUGUST 24, 2022

I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews. What if someone sees an ad, visits a web page, watches a video, downloads a brochure, responds to an e-mail, and finally buys a product? Outside partners and channel impacts are complex.

Customer 100

Customer Custom Acquisition Technical Review 100

socalTECH

FEBRUARY 23, 2009

San Diego-based Newsforce (www.newsforce.com) is a startup which is looking to take advantage of the hunger of the newspaper and media business for revenue, and has created a product which takes press releases and commercial content, and inserts them onto news sites in "sponsored content" blocks. Tell us a little bit about Newsforce?

News 124

News Advertising Press Sites 124

socalTECH

OCTOBER 14, 2011

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: Near Networks is a national production studio that creates online videos for local businesses across the country.

Networking 150

Networking Search Engine Optimization Product Startup 150

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. Jennifer Sargent: HitFix started two and a half years ago. It was an opportunity I didn't want to pass up.

News 173

News Entertainment Startup Bertelsmann 173

Tech Zulu Event

FEBRUARY 18, 2016

Much effort and study has been expended to determine how a web site can better convert its visitors to paying customers. Why tell someone about your product if you can give them a demonstration, and what better way to make that demonstration irresistible than to make it free? Free Demonstration . Authoritative Testimonials .

Sites 40

Sites Search Engine Optimization Technical Review Web Development 40

socalTECH

NOVEMBER 17, 2010

We caught up with Zach James and Rich Raddon , co-founders of MOVIECLIPS, to learn more about the company and also hear about the firm's funding round. Studies show, if you don't, people will turn to piracy. In the early days all through college, I worked at Omniture, which was then an Internet startup.

Startup 190

Startup Los Angeles Content Hollywood 190

Startup Professionals Musings

NOVEMBER 14, 2010

After considering about 200 investment opportunities over the past two years, we have established a decision making process to identify trophy entrepreneurs and startups. A poorly understood value proposition causes false starts, lost time, costly mid course corrections and general frustration for all stakeholders involved.

Funding 106

Funding Startup Entrepreneur Activity 106

Tech Zulu Event

AUGUST 13, 2010

TechZulu is helping the startup community out by listing all the great startup/entrepreneur oriented panels. Simply click on the title of the panel you like and you will be taken to their SXSWi panel picker page. Bootstrapping: Score PR for Your Start-Up, On the Cheap. Bootstrapping bootstrapped, Startup. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Startup Professionals Musings

APRIL 9, 2013

Earlier this year, a new study “ 2013 Business Outlook Survey: A New Reality Of Cautious Optimism ” was published by EKS&H. Here are some financial planning areas of emphasis derived from multiple studies: Better cash flow controls. Another approach is to diversify and broaden the product lines and services.

Study 78

Study Tips Entrepreneur Guide 78

Both Sides of the Table

APRIL 21, 2010

In addition to the P2P deals covered below, on the show we also talked about some of my favorite financing startups ( Wonga in the UK run by Errol Damelin , who is a superstar) and Affordit.com run by serial (and I mean serial!) I also talked about Virgin Money , a product that I have used to lend friends money in the past.

Venture Capital 265

Venture Capital Capital Email Blogging 265

Xconomy

SEPTEMBER 9, 2016

As part of the Obama administration’s “cancer moonshot” program, a panel of scientists this week presented a set of broad, ambitious recommendations to speed up the pace of cancer research, treatment, and prevention. For more on that and the rest of the week’s news, fire up the roundup rockets.

Pricing 40

Pricing Startup News Screening 40

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. The Science Inc accelerated startup also said it had delivered 2.9

Sales 101

Sales Technical Review Marketing Technology 101

Both Sides of the Table

AUGUST 18, 2010

The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. It’s as good as it gets in personal productivity / life reflection.

Slides 374

Slides Email Entrepreneur Startup 374

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. If you are curious as to why a serial entrepreneur who does not generally appreciate business books gives Enchantment a thumbs-up, read on….

Technical Review 279

Technical Review Blogging Class Entrepreneur 279

Xconomy

SEPTEMBER 21, 2016

And human food production is just one aspect of agricultural technology—a vast field that also includes animal food and more. At Xconomy, we have seen growing investments in the sector—both in a rash of new agtech startups and by bigger players such Monsanto, Bayer Crop Sciences, and Syngenta. and Cybersecurity.

Newsletter 40

Newsletter Research Technology Equity 40

Startup Professionals Musings

NOVEMBER 7, 2014

As a startup mentor and investor, I am approached regularly by aspiring entrepreneurs who assert that business plans are a waste of time. The size of the document should be based on your style, but 10-20 pages or slides are usually more than adequate to outline even a complex business. Clemson University professor William B.

Technical Review 109

Technical Review Writing Entrepreneur Slides 109

Xconomy

SEPTEMBER 9, 2016

The Obama administration wants to speed up cancer research with its “Cancer Moonshot” program—packing 10 years’ worth of work on prevention and treatment programs into five is one of its rallying cries. The FDA agreed this summer to reorganize the way it evaluates drugs, diagnostics, and other cancer-related products.

Geni 40

Geni Research Study Summary 40

Xconomy

SEPTEMBER 2, 2016

Just last month, a startup Tsien cofounded announced a round of funding to push ahead with a fluorescent technology that aims to help surgeons cut out tumors without removing healthy tissue. —Healthcare giant Novartis (NYSE: NOV ) is breaking up its cell and gene therapy R&D group , laying off roughly 30 percent of staff. .

News 57

News San Diego Journal Technical Review 57

InfoChachkie

JULY 14, 2011

This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. In my experience a big part of building a winning team is recognizing who the MVPs are from the start. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

JUNE 15, 2015

We put products they can purchase in the mix. If we see products are trending, we reach out and strike a deal with the vendor and make it for sale on our platform. Ellis points out a case study where they discovered viewers of a particular movie poster were the common thread among purchases of a particular turntable.

Seed Funding 40

Seed Funding Funding Commerce Social Media 40

Startup Professionals Musings

APRIL 15, 2010

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. You should start blogging about your business before you have a product, to test interest and establish your credibility.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

JUNE 14, 2013

Of course there are scenarios where a written business plan is not critical, but I haven’t seen one yet where a well-written 15-page document, or at least a 10-slide pitch, is a negative. You have built a successful startup, and plan to use the same investors. loan entrepreneur startup investor business plan' Marty Zwilling.

Entrepreneur 100

Entrepreneur Technical Review Writing Slides 100

socalTECH

JULY 15, 2009

What we were looking at, when this first started taking off, was using instant messaging lines and really trying to see how people were using them socially. Our goal was to take those observations, and subsequent research, and turn that into commercial products. I had tried my hand at some startups, and was mildly successful.

Startup 100

Startup Research UCI Social Network 100

Tech Zulu Event

NOVEMBER 23, 2011

Brandon Hance , Founder and CEO of Los Angeles based GoodThreads , went through college as a student athlete playing football for USC while studying business. Soon into college he realized that a career as a professional athlete is not what he wanted and instead quickly caught the entrepreneur/startup bug. GoodThreads Is Born.

Technology 95

Technology Framework USC Platform 95

Tech Zulu Event

SEPTEMBER 25, 2015

Verizon , Monster Products , MerchLabs , HIRED , Instart Logic , Zeel , Shootly , Move Loot , Microsoft , American Laser Company , Zirx , DoorDash , Drizly. Green Way Labs develops high-performance cleaning products that are 100% non-toxic. Started Disney Interactive Labs. Started at Oracle as one of its first employees.

Fractional VPE 40

Fractional VPE Entertainment SaaS Social Media 40

Tech Zulu Event

DECEMBER 23, 2013

The video is premised by a simple statement “Where images and ads hook up.” We’re no strangers to GumGum ( we’ve covered their company before ) and they’re a huge part of Silicon Beach’s roster of startup highlights. ” Wait, what? It’s a promotional video for a technology company.

Technical Review 76

Technical Review Advertising Google Screening 76