Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

SEPTEMBER 22, 2022

Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers. Of course, you can’t possibly brand yourself if you don’t know who you really are. The possibilities are endless.

Marketing 133

Marketing Custom Customer Outsource Development 133

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Startup Professionals Musings

APRIL 29, 2022

In my experience, there will always be growth challenges that you can’t predict, including new technologies, economic downturns, and political changes, but I’m talking here about changes in the market that every good business leader should anticipate, including the following: Your targeted customer segment has a limit.

Marketing 110

Marketing Pricing Startup Custom 110

InfoChachkie

JUNE 16, 2016

In my role as a Professor of Practice within UC Santa Barbara’s entrepreneurial Technology Management Program (TMP), I have worked with my students, led by Randall Dubois , to craft an Individual Major that accommodates the needs of millennial entrepreneurs. This list is intended to cover non-obvious courses relevant to entrepreneurs.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. It’s worth a quick read.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

SEPTEMBER 4, 2014

Next year, we''ll also be competing in a lot of other areas, and will be announcing some interesting new technology in the coming months. It is a bit of a experiment, of course. Interestingly enough, that model works because right now, the CPMs for competing services are nothing like what terrestrial radio gets for their advertising.

Startup 237

Startup Services Advertising Content 237

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Advertisers see this as cost per impression (CPI) or cost per mille (CPM).

Advertising 99

Advertising CPC PPC Sites 99

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 64

SEO Advertising Conference Social Media 64

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. So my strategy was to focus on technology heavy companies who could bring measurability and performance to inefficient parts of the digital media landscape. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Ads are effective. Believe me.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

DECEMBER 28, 2010

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. In your opinion, what events, companies, or people made the biggest impact on the technology world in 2010? The third one, of course, is Myspace!

Southern California 178

Southern California High Tech Miramar News 178

Startup Professionals Musings

JANUARY 5, 2020

Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981). But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing. Use new technology to personalize and expedite.

Custom 133

Custom Customer Social Media Startup 133

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. If you can do mass-customization through technology, that is a good start. Naturally, you then get the lion's share of that increase in demand.

Demand 126

Demand Custom Customer Startup 126

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. He began programming courses at UCLA while in high school and went on to earn a B.S. The technology is a work in progress that continues to evolve. from Carnegie Mellon University.

Advertising 98

Advertising Santa Monica Startup Content 98

InfoChachkie

FEBRUARY 10, 2014

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

Both Sides of the Table

SEPTEMBER 19, 2017

mitú has been able to amass more than $40 million from Universal/Comcast, WPP, The Chernin Group, Advanceit Capital and of course Upfront Ventures to take on this opportunity we see in front of us. Beatriz has been a tireless public advocate of the role of Latinx leaders in startups, technology y media. Advertisers, wake the f**k up.

Media 269

Media Content Course Technical Review 269

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” Not always, of course. Call high, and get passed down or; B. ” “I’m already in a pilot with one of your competitors.”

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

FEBRUARY 27, 2012

Pasadena-based OpenX Technologies , the developer of Internet ad serving technology, announced this morning that it has acquired LiftDNA , a provider of yield optimization software for online publishers. Financial terms of the acquisition were not disclosed. READ MORE>>.

OpenX 140

OpenX Pasadena Course Acquisition 140

socalTECH

APRIL 21, 2017

Georg Richter: OceanX is a technology platform, and a company, solely focused on physical subscriptions. I was there for five years, helping them to rebuild their technology from a legacy system, and use cloud-based technology. We help people establish the direct selling channel properly, using technology.

Startup 145

Startup Product Custom Customer 145

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 40

SEO Advertising Conference Social Media 40

Both Sides of the Table

SEPTEMBER 15, 2013

If you want to be a YouTube MCN producer the problem is compounded by the fact that of course the talent needs to make money as well. Of course it’s a competitive market so MCNs competing for top talent not only compete on rev share to talent but also to services that they provide talent.

Networking 366

Networking Media Content Custom 366

socalTECH

AUGUST 15, 2012

At a high level, we created the service because we firmly believe that technology should bring us closer to your friends, rather than distract you from them. I've always had a fascination in using technology to bring people closer together. Instead, what we'll be doing is building an advertising marketplace on stated intention.

Startup 153

Startup Advertising Los Angeles Mobile 153

socalTECH

JULY 1, 2014

However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites. Everyone is compensated properly, and they all benefit from our technology because all of the content is properly licensed.

Platform 164

Platform Startup Content Sites 164

Startup Professionals Musings

MAY 6, 2020

Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Of course, this vision must be continually tuned by new customer trends and technology arrivals. You need to build a vision of the future that can become a self-fulfilling prophecy.

Startup 124

Startup Custom Customer Statistics 124

socalTECH

JANUARY 11, 2019

That was my first time in buying and selling of digital advertising. I saw a disconnect with how advertisers buy and media sells, so I started my first startup, a media marketplace, seven years ago, and moved to New York. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales.

Startup 113

Startup Advertising Marketing Platform 113

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Both Sides of the Table

FEBRUARY 15, 2011

I’m just not sure you can build a great technology firm outside of Bay Area.&#. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. But we do have great technology developers. Get over it.

Venture Capital 313

Venture Capital Southern California Google Startup 313

socalTECH

JANUARY 11, 2019

That was my first time in buying and selling of digital advertising. I saw a disconnect with how advertisers buy and media sells, so I started my first startup, a media marketplace, seven years ago, and moved to New York. I worked with the Irish Independent, the national broadsheet in Ireland, in print ad sales.

Startup 100

Startup Advertising Marketing Platform 100

Both Sides of the Table

MARCH 1, 2011

Of course, monetization of search became one of the best business models in the history of business. Because he was particularly attracted to the idea of positioning Quigo in the business of helping retailers with search, Quigo started building sophisticated technology for applied semantics stuff with web pages.

Google 302

Google Startup Advertising Acquisition 302

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

socalTECH

DECEMBER 30, 2015

Over the course of the year our active portfolio companies received awards or recognition on over 35 separate occasions. But things can change in technology businesses in very short order when the company is not yet at scale (sub -$50 million in revenue) and getting greedy can be very costly to the funds' returns.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

Both Sides of the Table

MAY 23, 2012

And of course the funding problem coincided with the stock market correction that took away most exit options for years to come. So of course returns from 2000-2010 were subpar on average for the industry. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

APRIL 30, 2018

For this morning's interview, we caught up with Elizabeth Cholawsky , the new CEO of Santa Barbara-based HG Data (www.hgdata.com), which develops software which helps marketers and salespeople understand the "technology stack" of their potential customers and prospects. For those who aren't familiar with HG Data, what does the company do?

Santa Barbara 113

Santa Barbara High Tech Outsource Development Startup 113

Tech Zulu Event

MAY 7, 2011

Our daily lives are filled with advertisements of the latest and greatest technologies offering to “change the way we live.” Today with such a low entry point, (thanks to the success of the Internet,) these technologies are coming in at a rapid pace. QR codes and Augmented Reality. TechZulu iPhone App QR Code. Iron Man 2.

Advertising 87

Advertising Content Template Technology 87

Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Zondigo, Inc. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40