Berkonomics
APRIL 21, 2022
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.
Berkonomics
APRIL 14, 2022
If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising. First, you can advertise your brand so that people recognize it when they see it in later materials. Measuring your results.
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Berkonomics
DECEMBER 24, 2015
If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.
Both Sides of the Table
OCTOBER 4, 2009
Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.
Berkonomics
JULY 26, 2018
These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.
Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Paid search engine ranking (PPC) is just buying advertising for your business. Cost per click (CPC).
Tech.Co
NOVEMBER 28, 2022
Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Please fill in your email. Please fill in your name. Please verify before subscribing.
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