socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. We're seeing lots of transactions over mobile compared to the past.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

OCTOBER 14, 2014

The company said its new INglibe offering will provide premium, in-view video ads, which rolls out a video player when people roll past an article. The company said its new advertising offering will reach over 100 million monthly impressions across its enthusiast sites. evolve media video advertising inglide images publishing'

Media 166

Media Advertising Los Angeles Sites 166

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Revee was founded by Nic Paul and Cham Kim, who the company said have bene working in the publishing area for the past decade. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

L.A. Business Journal

MARCH 13, 2018

OpenX, a Pasadena-based programmatic advertising technology company, announced $172 million in 2017 revenue in a March 13 report. In addition, OpenX invested $50 million into research and development this past year.

OpenX 100

OpenX Report Pasadena Advertising 100

InfoChachkie

MARCH 2, 2010

In the early days of the Internet, the ad market seemed to be completely different from any media which had preceded it, primarily due to the unprecedented ability for advertisers to track the effectiveness of their campaigns, as discussed more fully in Managing Your Cost Per Customer. Insertion Orders, Trafficking, Flight Dates, etc.)

Pricing 138

Pricing Advertising Marketing Startup 138

socalTECH

MARCH 3, 2015

Los Angeles-based advertising technology developer Vantage Media said this morning that it has rebranded the company, and has changed its name to Katch , as a new focus on its software platform. Quigley has previously talked about that change , which the company recently said has driven it past $100M in annnual revenues. READ MORE>>.

Media 100

Media Advertising Platform Los Angeles 100

TechCrunch LA

OCTOBER 28, 2021

Notably, OneRoof is not looking to foster deep partnerships with building management, noting that past efforts to create building-wide message boards have largely failed because of the reliance of building managers to moderate the groups. Image credit: OneRoof. Operating on such a small scale has its challenges.

Social Network 186

Social Network Organization Los Angeles Startup 186

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

Berkonomics

FEBRUARY 22, 2018

I want you to all imagine that it is tomorrow morning, looking back upon today’s reporting of these past months of work by your consultants. A few of the recommendations were implemented over time, one with great effect and even a national advertising campaign behind it (that you surely saw on TV). But most were just ignored.

Sample 243

Sample Report Course Conference 243

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

JANUARY 16, 2015

Santa Monica-based The Mobile Majority --which recently zoomed past $50M in revenues--has acquired a Brazilian web development company called Elastic , according to the company. Elastic specializes in high frequency, low latency algorithms used for interpreting data from mobile advertising campaigns, according to the companies.

Mobile 100

Mobile Company Companies Artificial Inteligence 100

socalTECH

AUGUST 6, 2012

ReachLocal said that Claman has been at Dell for the past 10 years. ReachLocal provides a service which helps small and medium-sized businesses place Internet advertising, as well as reach out to customers online. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Advertising Customer 147

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. In today’s world, a website is necessary but not sufficient for credibility.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Jerry Jao , Retention Science (Los Angeles, analytics/advertising). Jason Lehmbeck , Datapop (Los Angeles, advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

AUGUST 16, 2012

The site--which uses advertising to offset providing web conferencing services at no charge--said the new YouTube video feature lets users copy and paste the URL of any YouTube video into a conference, including allowing for pausing or skipping ahead in videos.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

socalTECH

SEPTEMBER 21, 2016

The Trade Desk--which is now trading as TTD on the NASDAQ Global Market--operates an online advertising market and exchange. The Trade Desk is venture backed by IA Ventures, Founder Collective, Wellington Management, and Highwind, and is a major win for the City of Ventura, which has not been known in the past for its technology startups.

Ventura 100

Ventura Pricing Advertising Sales 100

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

Riot Games 100

Riot Games Santa Monica Content Startup 100

socalTECH

FEBRUARY 26, 2016

However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

OCTOBER 24, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. Gumgum has been hinting at the round at local conferences for the past months, but had been mum about details. It's unclear if prior investor Crosscut Ventures participated in this funding.

GRP Partners 140

GRP Partners Santa Monica Conference Advertising 140

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Push marketing effectiveness has dropped sharply with the explosion of technology over the past decade. Pull marketing is more effective with consumers.

Customer 172

Customer Custom Marketing Social Media 172

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. We spoke with Ken to learn more about the company. What is MetaX? Why Blockchain?

Startup 100

Startup Advertising Google Training 100

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Both Sides of the Table

NOVEMBER 1, 2009

Ok, I know it’s an hour-long video, but if you have time in the evening, we had a series of great discussions once you get 6 minutes in or so past the upfront advertisements. Is it right to have in-stream advertising on Twitter? - Lots of great discussions here. Is the VC model broken? - Long answer in the video). -

Startup 245

Startup Venture Capital Advertising News 245

socalTECH

JANUARY 30, 2013

The accelerator is among a number that have emerged in Los Angeles in the past year or so; StartEngine specifically has been focusing on startups targeting consumers, small to medium sized businesses, and web infrastructure. StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. READ MORE>>.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Although there is still a place for display advertising in this new world, increasingly small businesses are discovering that creating buzz and engaging their audiences through social media are more powerful and cost effective.

Social Media 179

Social Media Advertising .Net Content 179

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Berkonomics

AUGUST 2, 2018

In our past example above, Asus was able to grab the mantle of price king while maintaining reasonable quality and even provide a bit of innovation worthy of applause by those of us market-watchers looking for examples of good strategic price positioning. Can you select and defend several of these at once, such as quality and elegance?

Pricing 226

Pricing Competition Examples Class 226

socalTECH

JANUARY 30, 2013

The firm said its new, business focused service, YouMail - Business Edition will offer up such services as smart business greetings, an enhanced mailbox for voicemails, voicmail-to-email forwarding, along with other business-focused features, all free of advertising. The new premium service costs $6.99 launch price. READ MORE>>.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170