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Demand Media Applies Content Strategy To eNom

socalTECH

Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. According to eNom, it has put up a new content portal focused on the.ORG domain name, which is powered by Demand Media's creative studios.

Demand 165
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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5 Tips For Attracting Female Customers

Tech.Co

In the Harvard Business Review Female Economy 2009 report, women purchasing power was predicted to control about $28 trillion in annual global consumer spending, if not more. “Focusing on emotion is key when communicating with female customers. Most importantly, humor can get customers talking about your product or service.

Tips 71
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Make More, Work Less – Create A Veblen Brand

InfoChachkie

A version of this article previously appeared in Forbes. A Veblen good does not adhere to the traditional laws of price and demand. As shown in the accompanying graph, below a certain price, the price/demand dynamics are consistent with conventional products – higher prices result in a lower demand.

Demand 160
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6 Initiatives To Prep Your Startup For The Road Ahead

Startup Professionals Musings

Change is about the only thing constant in the world of startups. Chris Musselwhite and Tammie Plouffe, in a classic HBR article on change readiness for large companies, define it as “the ability to continuously initiate and respond to change in ways that create advantage, minimize risk, and sustain performance.”

Startup 116
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United Dwelling is one startup building something to solve California’s housing crisis

TechCrunch LA

That bid was enough to convince Davita and Martin Macauley, a couple who own a home in Los Angeles’ Gramercy Park neighborhood and are two of United Dwelling’s first customers. Rather than wait for his investors to call him, Dietz approached Lightspeed and Alpha Edison, which led the round, about changing the terms of the deal.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. These requirements must be based on market analysis, expert input, and existing customer feedback. Now let’s talk about the basic components of a business plan.

Product 112