socalTECH

AUGUST 17, 2021

El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

El Segundo 113

El Segundo Platform Marketing Pricing 113

Startup Professionals Musings

JUNE 27, 2022

The challenge in to know when and how to ask for help, and not let bravado and ego mask anxieties. The best people know when they don’t know, and know how to find the right help. Unfortunately, too many entrepreneurs I know are terrible at finding and accepting help. You have no idea how to pivot with the latest market trends.

Help 131

Help Startup Entrepreneur Mentor 131

TechCrunch LA

APRIL 23, 2019

Astound , a company selling automated employee help desk services, has raised a new round of $15.5 For co-founder and chief product officer Dan Turchin, the company is the culmination of decades of work spent developing tools for human resources and employee services.

Help 126

Help Capital Services Study 126

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

socalTECH

AUGUST 22, 2012

Irvine-based Local Corporation has debuted a new digital marketing software suite aimed at local businesses this morning. The firm said its new Launch by Local product is aimed at small and medium-sized businesses, and helps customers with digital marketing.

Marketing 169

Marketing Services SEO Social Media 169

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800-help-line anymore.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

socalTECH

NOVEMBER 21, 2017

Los Angeles-based HopSkipDrive , the ridesharing service which helps deliver kids to and from school, after-school activities, and home, said this morning that it has raised $7.4M STI), a company in the school transportation, safety, and fleet services market. in a new funding round.

Orange County 189

Orange County Services Education Los Angeles 189

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. No one wants to call an 800 help line anymore.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

APRIL 16, 2019

Santa Barbara-based software developer HG Insights is powering a new market research offering from research and advisory giant Forrester, to power Forrester's new Business Technographics Service. READ MORE>>.

Research 133

Research Marketing Santa Barbara Sales 133

socalTECH

APRIL 24, 2019

San Diego-based Perspectium , which develops software for service management integration, has raised $8M in its Series B funding round, according to the firm. According to Perspectium, the new funding will help it continue expansion to global markets, and launch new products. The investment came from TVC Capital. READ MORE>>.

Services 113

Services Tool San Diego Software 113

socalTECH

JANUARY 21, 2015

Santa Monica-based MomentFeed , the developer of analytics software used to help retailers understand the link between their retail locations and mobile consumers, said this week that it has rolled out a new offering called LocalVoice Community Management. Pricing on the new service was not announced. READ MORE>>.

Services 100

Services Marketing Santa Monica Google 100

socalTECH

DECEMBER 6, 2016

Burbank-based PSI Services , which provides professional testing services, said today that it has acquired Computer Assisted Testing Services (CATS). PSI said the acquisition will help it expand in the federal and certification market segments. PSI Services is led by President and CEO Steve Tapp.

Services 100

Services Burbank Acquisition Organization 100

TechCrunch LA

MAY 3, 2022

The other side of the business is a new monthly subscription service for stylists that helps them market their handcrafted wigs, beauty and other digital products and services. A hairstylist can help a woman feel better about themselves. Remember Mary J. Blige’s hair at the Super Bowl ? That was via Upgrade.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

MARCH 19, 2022

With the power of the Internet, and the impact of the recent pandemic , the world of business services, such as accounting and marketing, have gone more and more remote. Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success.

Services 121

Services Technical Review Social Media Case Study 121

socalTECH

JUNE 7, 2017

Los Angeles-based YP , which offers up online directories and services to help businesses get their companies online, has lauched a new offering, called ypWebsite Pro. According to YP, the new product will help local businesses earn top rankings in their organic search results. YP runs the yellowpages.com site.

SEO 133

SEO Organization Services Organic Search 133

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 234

Social Media Media Marketing Product 234

socalTECH

OCTOBER 6, 2016

Los Angeles-based startup Tengia says it has launched a new platform, which is aimed at helping Americans who are 65 and older, help connect with individuals and small businesses to tap into their depth of experience.

Help 166

Help Los Angeles Platform Startup 166

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. And today it’s announcing a deal that helps pave the way for a global launch of it.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

FEBRUARY 21, 2014

A new, San Diego startup, Launchsite , has a new online marketplace and service which aims to help you find a website designer--by letting you post your website project, and getting three website concepts presented to you to pick from. designer market marketplace project website design launchsite' READ MORE>>.

Design 212

Design Help Sample San Diego 212

Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. If there really are no competitors, then there is likely no market opportunity, or you haven’t looked yet. In my view, this paranoid approach costs them much more than the risk of being open.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

TechEmpower

JULY 24, 2023

Still, if you’re a business leader and your developers haven’t asked you these questions, look for a Fractional CTO to help navigate the critical early stage of development. Who’s helping you with fundraising? How will you be taking this to market? Often this ties to marketing support. Free trials?

Develop 520

Develop Development Technical Review SEO 520

Tech.Co

OCTOBER 28, 2020

The two platforms are both huge in their respective markets: By connecting TikTok's audience with small businesses online everywhere, this team-up could offer a lifeline to business owners amid a rocky economy. With it, they can create, execute, and refine TikTok marketing campaigns. How the Partnership Works. Why It's an Opportunity.

Help 149

Help Platform Startup Social Media 149

TechCrunch LA

SEPTEMBER 24, 2018

Ross Lipson, the chief executive officer and co-founder of the on-demand marijuana and cannabis delivery service, Dutchie, had thought he was done with the online delivery business. But with online delivery services, a whole city’s worth of restaurant options opened up to consumers (as long as they were in your delivery area).

Services 259

Services Venture Capital Startup Los Angeles 259

socalTECH

FEBRUARY 5, 2014

Santa Monica-based online petsitting marketplace DogVacay has bolstered its marketing and product team, saying this morning that it has named Kerry Bennett as Senior Vice President of Marketing and Jeanne Anderson as Senior Vice President of Product. DogVacay said the move will help it bolster its growth efforts. READ MORE>>.

Product 164

Product Marketing Santa Monica Help 164

socalTECH

MAY 2, 2016

San Diego-based Chatmeter , a provider of local search marketing, reputation management, and SEO services, says it has launched a new service this morning, to help companies manage customer reviews. Pricing on the new service was not announced. READ MORE>>.

SEO 100

SEO Services San Diego Pricing 100

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They basically help companies get sold and help buyers determine which companies to buy.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

FEBRUARY 9, 2016

Burbank-based PSI Services , which provides professional testing services to companies, government agencies, and others, has acquired UK-based testing services company EnlightKS. PSI said the acquisition will help it grow its international market presence for the e-learning and talent assessment market.

Services 100

Services Burbank Acquisition Marketing 100

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The title of this insight helps us find a formula: LALA. The first rule of marketing and positioning is to listen to the marketplace.

Marketing 176

Marketing Metrics Education Resource 176

Both Sides of the Table

JUNE 9, 2013

And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime. Declining prices & margins in a small market is much less interesting. Market meet reality. Add unemployment to debt.

Marketing 361

Marketing Course Pricing Networking 361

socalTECH

JANUARY 4, 2013

A new, Los Angeles-based startup, Baboo is looking to help brands and marketers in the entertainment space reach consumers, and recently launched an alpha of its services. Co-founder Sutton-Shearer previously co-founded Movie Song Vault and The Gift App, and is a former entertainment industry executive.

Marketing 219

Marketing Entertainment Content Los Angeles 219

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

socalTECH

JUNE 18, 2013

Anaheim- and Boulder, Colorado-based SendGrid , which develops email delivery services and software, is making a big expansion today, into email marketing. SendGrid said it has launched a brand new, email marketing service which is aimed at marketers looking to reliably send high volumes of mail. READ MORE>>.

Email 168

Email Marketing Orange County Template 168

socalTECH

AUGUST 8, 2019

The company says that so far, it is offering up its scooter service in Los Angeles and San Diego. The company said that its "vibrant yellow color" is what helps it compete with other scooter options available on the market. SUN did not say how many scooters it has deployed. READ MORE>>.

Demand 124

Demand Marketing San Diego Los Angeles 124

TechCrunch LA

SEPTEMBER 21, 2019

The goal is to help those who live far distances from airports save money and to make the experience of busing more enjoyable. A big part of our mission is to get people comfortable on buses again as a viable alternative to air travel in certain markets.”. Online personal shopping service Lookiero gets $19M. is negative. .

Services 207

Services Startup Venture Capital Redpoint 207