socalTECH

NOVEMBER 4, 2010

Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

Advertising 160

Advertising Media Electronic Arts Journal 160

socalTECH

DECEMBER 10, 2014

In a related move, the LA attorney''s office said it has settled with Lyft over similar issues, with Lyft agreeing to not make misleading statements about its background checks and to submit its app for evaluation of accuracy to the California Department of Agriculture''s Division of Measurement Standards. READ MORE>>.

Los Angeles 147

Los Angeles Advertising Angel Demand 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

APRIL 15, 2010

Irvine-based WebVisible has released its latest quarterly advertising report, saying this morning that Bing's share of the search spending market was up 10 percent in Q1 over the previous quarter, and that the average small business advertisers spent $2,201 in search advertising in Q1. READ MORE>>.

Advertising 192

Advertising Yahoo Google Report 192

Both Sides of the Table

JANUARY 14, 2014

The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s why I wrote this article about Invoca (formerly RingRevenue) that the most obvious mobile Internet ad unit is, in fact, a phone call. More recent data I’ve seen suggests it’s now near 70%.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

OCTOBER 5, 2011

To understand how one local company is making that transition, we talked with Los Angeles-based All About Addiction (www.allaboutaddiction.com), a company that grew out of Adi Jaffe's work at UCLA as a trained psychologist. First, what is All About Addiction about? The idea was to make it simpler for people to find rehab.

UCLA 204

UCLA Research Tech Coast Angels Offshore 204

Tech.Co

SEPTEMBER 1, 2015

In that light, video advertisements are actually widely considered to be one of the most valuable digital marketing strategies that you can use to engage with that demographic. A recent post on Marketing Land shows that more than 120 different ad agencies have increased their digital advertisement outreach via videos 88.6

Company 109

Company Companies Advertising Media 109

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Your tech needs to add value to content producers, the audience and advertisers. But here is the most misunderstood fact about YouTube that I think most smart business people have missed in their rush to criticize revenue splits* or CPMs.

SEM 150

SEM Content Platform Acquisition 150

Berkonomics

MARCH 17, 2022

We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. Once we have done this, we should be ready to create our audience–facing message, which we know as advertising. So how developed is your company’s brand? Is your message clear, concise, and consistent?

Advertising 156

Advertising Email Help Marketing 156

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- The Mad Men of the Central Coast: The Next Wave of Advertising Innovation. Join the Mad Men of the Central Coast online Advertising community as they talk about the next wave of innovative online and offline advertising, the current state of advertising and the future of the industry.

Advertising 100

Advertising Enterprise Forum Ideas Help 100

SoCal Tech Calendar

SEPTEMBER 9, 2010

Wednesday, September 15, 2010 -- "The Mad Men and Women of the Central Coast: The Next Wave of Advertising Innovation" The MIT Enterprise Forum of the Central Coast. See [link] (more).

Advertising 100

Advertising Enterprise Forum Ideas Help 100

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. That varies depending on merchant and advertiser.

Advertising 203

Advertising Startup Google Commerce 203

SoCal CTO

SEPTEMBER 22, 2008

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? So if we assume that a $1 CPM is about right and figure out what audience is required to build a $100MM annual revenue business, we find out that we need 8.33

Advertising 150

Advertising Course Sites Invest 150

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' and transformed the category into CRM.

Advertising 76

Advertising Sales Organization Customer 76

Berkonomics

NOVEMBER 19, 2020

And yet, users rave about the service, and spend long durations of time on the site. Once we had what we thought was the answer, in allowing for display advertising on these sites. How about charging by the bite (not byte)? Revenue experiments (and failures). a month for a subscription. What is the answer? .

Metrics 296

Metrics Sites Advertising Web 296

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. What is Tapstone all about? That strategy seems to be quite effective for our advertisers. Right now, advertisers have an infinite number of targeting options, and an infinite combinations to optimize their campaigns.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today.

Advertising 100

Advertising Tool Yahoo Google 100

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

SEPTEMBER 15, 2008

Los Angeles-based MySpace announced a lineup of advertisers who will be sponsoring the firm's new MySpace Music site this morning, saying that it has signed four brands who will be integrated sponsors of the site.

Advertising 100

Advertising Sites Web Los Angeles 100

Berkonomics

DECEMBER 22, 2022

How about forced loyalty? Free advertising. Well, how about the satisfaction that – at least for some of our customers – we have achieved that lofty mission we set out to create way back when all this started. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship.

Customer 156

Customer Custom Satisfaction Pricing 156

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. The more you talk about your solution, the less people will value your content.

Content 104

Content Customer Custom Marketing 104

Xconomy

MARCH 19, 2017

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal.

Advertising 45

Advertising Glendale San Diego Incubator 45

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.

Social Media 124

Social Media Media Advertising Tool 124

Berkonomics

APRIL 28, 2022

Listening posts are all about your brand – personal or corporate. . None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago. None of this information about listening posts is available in classic marketing texts; it was not dreamed of even a few years ago.

Social Media 156

Social Media Media Search Engine Optimization Tool 156

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Advertising money moves to the most rewarding media.

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

MARCH 21, 2024

The work continued for about eight weeks between the two of us as we visited the 27 locations and worked with employees in departments across all disciplines within each location and at central offices that performed services for all locations. We were quite confident that our services would yield great, measurable results.

Sample 156

Sample Report Course Conference 156

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls. What are you all about?

Mobile 208

Mobile Networking Media Advertising 208

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The impact of this is that hyper-speed, hyper-scale advertising automation/decisioning platforms now require hardware that’s faster than hardware required to scale Web sites or mobile applications.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

APRIL 2, 2014

Santa Monica-based The Rubicon Project , the online advertising technology and exchange operator founded by Frank Addante, surged in its IPO on Wednesday morning, trading up roughly 34% in morning trading. Clearstone owned about 24.0% rubicon project advertising merger exchange exit technology rubi' and Mayfield. READ MORE>>.

Clearstone 187

Clearstone Santa Monica Advertising News 187

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

JANUARY 8, 2020

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

OCTOBER 21, 2022

We all hear about the big winners, such as the game Clash of Clans , which has now surpassed $1 billion in yearly revenue, and the smartphone version of Skype , which is making huge money through credits as an extension of the website version. Yet according to other statistics, vanishing few of these ever generate a significant profit.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

JANUARY 1, 2022

To check out the Google founders, and because I still see so many business plans that are modeled after Google (more search engines, and more billion dollar growth models), I had to take a look at the classic book about them a while back, called “ Inside Larry & Sergey’s Brain ,” by Richard L. Google now employs about 140,000 people.

Startup 131

Startup Google Advertising .Net 131

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

socalTECH

JUNE 17, 2014

Santa Monica-based HelloSociety , which provides analytics for brands about activity on Pinterest, said yetserday that it has named Dennis Chang as Chief Revenue Officer. Chang was most recently Vice President of Advertising Sales for Turner Digital''s sports and entertainment efforts.

Santa Monica 164

Santa Monica Advertising Entertainment Sales 164