Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Marketing 76

Marketing Social Media Content Media 76

InfoChachkie

MAY 20, 2013

According to Tige Young, Founder and CEO of Tui Tai Expeditions , entrepreneurs should de-emphasize ROI and focus on a more accurate measure of wealth, Return On Life. I became acquainted with Tige, when I was researching examples of exemplary online customer service. So we were dating, living together, (and) we were both in tech.

Entrepreneur 235

Entrepreneur Startup Software Engineering Technical Review 235

Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. Competition isn’t won or lost by your marketing decks?—?it’s What should not be in your deck?

Funding 239

Funding Venture Capital IP Email 239

InfoChachkie

MAY 14, 2012

During my tenure at Expertcity (creator of GoToMyPC and GoToMeeting), one of my responsibilities was leading our online marketing, a role I retained until our eventual acquisition by Citrix. When we launched GoToMyPC in 2001, the rules of online marketing were still being written.

Content 171

Content Platform Paid Search OpenX 171

Berkonomics

NOVEMBER 28, 2013

If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? I am assuming that you have an awesome product or service which cleverly solves some tough problem and promises to deliver solid ROI for the buyer. Email readers, continue here.]

Startup 214

Startup Sales Product Customer 214

Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Both Sides of the Table

MAY 19, 2018

When you raise money from investors you produce information that you are told they want and care about: A fund-raising deck that articulates your company strategy, plans, team, market, competitors and so forth. He instructed me to call the potential customer instead and ask for a meeting. It would be rude!?!

Funding 336

Funding Venture Capital Startup Email 336

Tech Zulu Event

JUNE 10, 2015

It’s no secret – digital marketing is the big brand battleground for most companies. Especially for small or medium-sized businesses, most of your time, effort, and potential reward are all going to be web-based, and getting your digital marketing strategy right is often a sink-or-swim proposition. Images via Shutterstock.

PPC 40

PPC Marketing Social Media Startup 40

InfoChachkie

JUNE 22, 2015

Facebook recently joined Google and Twitter by offering a click-to-call functionality in its ads, giving consumers an option to call businesses directly, versus emailing them or completing an online form - effectively making the plain old phone one of the most powerful on/offline marketing tools of the coming decade.

Mobile 100

Mobile Technical Review Google Tool 100

Both Sides of the Table

SEPTEMBER 30, 2011

It’s important enough that I dedicate a tab on my blog to startup sales & marketing. How do you get access to customers? should you email before you call? 27:30 Identifying your strengths and finding the path to ROI. how can you evaluate a good sales person? how do you know one when you see them? when to call.

Software Review 300

Software Review Sales Tips Help 300

Both Sides of the Table

MARCH 31, 2012

I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. I think it works well for startups because in startups there are inherently less rules and with customers there is less clarity about your product category. Marketing job in working with sales people is twofold: A.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. It's a customer centric world.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. What we do is provide an automation solution to the market at large. Our marquis customers are companies like Citibank and Lowe's Corporation, along with many others.

Networking 214

Networking IBM IBM Pacific Palisades 214

Berkonomics

JUNE 25, 2015

Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering. Email readers, continue here…] Basically, the company created software for online forums. Really, that’s a business?

Outsource 120

Outsource Social Media Commerce Writing 120

socalTECH

APRIL 30, 2013

In the course of doing that, we realized there was this market opportunity, and set out to create the ad network. Jennifer Noonan: The application market is very crowded, and both sides of the coin are trying to figure out how to make it work. But the problem is, the current mobile ad market is what is called blind advertising.

Mobile 208

Mobile Networking Media Advertising 208

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Customer 40

Customer Custom Snapchat Design 40

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Only then can you determine your ROI.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

JULY 21, 2011

With the rise of location-based check-ins from Foursquare, Gowalla, Facebook, Twitter, and others, there's suddenly lots more data that marketers want to parse through to make sense of how consumers are interacting with their brands. First off, where does MomentFeed fit into the location based marketing market?

Social Media 248

Social Media Zumbox Media Startup 248

socalTECH

SEPTEMBER 27, 2011

Recently, Santa Monica-based Geodelic (www.geodelic.com), the venture backed developer of location-based, mobile apps, has sharpened its focus to provide real-time offers, and has partnered with mobile operators like Verizon and Korean Telecom to offer up its services to those firm's customers. We think Ireland is a really interesting market.

Mobile 140

Mobile Santa Monica Startup Commerce 140

socalTECH

JULY 23, 2009

Therese is the former CTO at SunGard Treasury Systems, and has a wealth of experience in the financial software market. The software that BlackLine builds and markets, helps people with the close process, instead of doing it in Excel. However, we found that it's a hard market to break into.

Startup 124

Startup Software Review CTO Hire Oracle 124

InfoChachkie

AUGUST 4, 2014

Greathouse : Yes, it always seems to get harder to launch a startup when a market begins maturing. How has this reality impacted your customer acquisition strategies? Kutay: "At first it was exclusively word of mouth in local markets. Also, advertising in print media just doesn''t have the ROI that it once did.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

MARCH 7, 2010

How can marketers interact real-time with the hard-to-reach youth demographic? Where should marketers and investors place their bets? And how does the mobile ecosystem compare with the early days of interactive marketing via PCs? Checkout this amazing lineup of keynotes, panels, and talks during this high-level full day event.

Mobile 40

Mobile Media Case Study Advertising 40

Frank Addante

MAY 3, 2006

Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. I connected a market (very cold people) with a solution (very warm cars) and after that, there was no turning back. At Starting Point, 100% of the interaction with our users/customers was via email.

Startup 40

Startup Venture Capital Yahoo Email 40

Both Sides of the Table

SEPTEMBER 2, 2009

We trade emails on the topic of entrepreneurship often. We could do more in 2010 with more VC investment; the doubling assumes only ratable increase in marketing spend to achieve profitability. The company did well in 2006 as we delivered a phenomenal product that got much industry acclaim at conferences and with initial customers.

Venture Capital 329

Venture Capital Startup Technical Review Entrepreneur 329