InfoChachkie

NOVEMBER 5, 2012

Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

InfoChachkie

MARCH 4, 2013

By 2012, total sales exceeded 50 million copies and founding band member Roger Waters was cited by Forbes as the second highest paid musician of the year, pulling in $88 million. Instead of refining their material based on customer feedback, they often lock themselves away in a recording studio, isolated from their fans' reactions.

Startup 269

Startup Cloud Computing RSS Writing 269

Both Sides of the Table

MARCH 10, 2015

I write about sales often both because it’s the lifeblood of any organization and because in my experience it is the area in which more startups are least experienced or inclined. I also write and talk about it frequently because raising capital is a part of sales and this is important for entrepreneurs to understand.

Sales 150

Sales Startup Venture Capital Funding 150

InfoChachkie

FEBRUARY 4, 2013

Pattern matching involves identifying deal hair ; significant flaws which increase the deal's risk of failure. Such deals are ideally funded by customer dollars until the opportunity is adequately proven and/or management accrues an adequate level of experience.

Technical Review 244

Technical Review Startup Venture Capital RSS 244

InfoChachkie

MAY 22, 2012

Step 1: The Person, Not The Firm – As Brad Feld and Jason Mendelson make clear in their book Venture Deals , entrepreneurs should identify specific venture partners, rather than target firms as a whole. Step 2: Get Personal & Give Freely – Once you identify a handful of potential VC partners, stealthily cyber stalk them.

Venture Capital 236

Venture Capital Capital Research Customer 236

Berkonomics

OCTOBER 3, 2013

Deal rooms contain access to or copies of all significant contracts with suppliers, customers, consultants, and others. Email readers, continue here.] The question is whether to start this exhausting process early in the life of a corporation, or rush to complete it when a deal is identified or the run to a sale is imminent.

Software Review 191

Software Review Patents Startup Email 191

Berkonomics

AUGUST 23, 2012

There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEOs. By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers.

Patents 159

Patents Training Advertising Resource 159

socalTECH

NOVEMBER 23, 2016

Los Angeles-based software developer Bridg said this week that it has launched a new customer relationship management (CRM) software product specifically aimed at restaurants. READ MORE>>.

Software 100

Software Email Software Development Customer 100

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 182

.Net Satisfaction Entrepreneur Customer 182

InfoChachkie

DECEMBER 17, 2012

Dynamic, growing startups consistently identify more ideas and opportunities than they have the time or resources to pursue, including: entering into potential partnerships, developing new products and accessing emerging markets. This article previously appeared in Forbes. It is that time of year again - annual planning season.

Tool 255

Tool Startup Ideas Resource 255

Startup Professionals Musings

JULY 11, 2013

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 99

Social Media Customer Custom Media 99

Startup Professionals Musings

DECEMBER 6, 2012

As I visit the websites of many startups, as well as more mature businesses, I still too often see a “contact” page offering nothing but a sterile form for customers to submit, never to be heard from again. Customers are not all like you, and they have choices, so a “one size fits all” customer service is no longer a viable option.

Social Media 91

Social Media Customer Custom Media 91

Both Sides of the Table

APRIL 17, 2010

We’ll be conducting a series of educational programes covering: fund raising, team building, product development, sales, marketing, business development and how to prioritize your time as a CEO. But at the highest level they’ve created a marketplace for “flash&# sales. And of course we had, TheMan. Watch this space.

Company 276

Company Companies Startup Southern California 276

TechCrunch LA

JULY 16, 2020

For the greater Los Angeles-based Openpath, the new funding offers a chance to boost its sales and marketing efforts and develop new security-focused products for companies and property managers trying to woo tenants back to the shared office space during a global pandemic. ” .

Los Angeles 177

Los Angeles Mobile Sales Venture Capital 177

InfoChachkie

MAY 14, 2012

At Rincon Venture Partners , we have a laser focus on identifying groundbreaking adtech and business productivity SaaS solutions. For instance, clients that have implemented DataPop’s platform have generated an average increase in sales of over 40% while experiencing an average 15% decrease in the cost of acquiring such sales.

Content 171

Content Platform Paid Search OpenX 171

socalTECH

APRIL 2, 2014

Smartify''s software-as-a-service platform automates all aspects of their digital marketing, across their channels, including mobile, social, email, and web. It''s a perfect opportunity for data geeks in marketing and the business side to get information on customers in real time. What''s your background, and how did you get into this?

Marketing 196

Marketing Pasadena Platform Email 196

InfoChachkie

NOVEMBER 18, 2010

Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Created by consultants to generate additional fees, such scores attempt to rate a company’s overall customer satisfaction. The higher your company’s NPS, allegedly the higher your customer satisfaction.

.Net 168

.Net Satisfaction Customer Custom 168

Berkonomics

AUGUST 27, 2020

Data rooms contain access to or copies of all significant contracts with suppliers, customers, consultants, and others. Email readers, continue here…] But maintaining such an electronic or physical facility is time-consuming and costly. Your data room and its contents. When to start a data room?

Software Review 156

Software Review Startup Patents Email 156

InfoChachkie

SEPTEMBER 22, 2011

Richard White, author of The Entrepreneur’s Manual , surveyed a number of venture capitalists, asking them to identify the characteristics of successful, serial entrepreneurs. One of the attributes identified by all of the venture capitalists questioned was, “Frugal use of capital.” the lobby, customer training rooms, etc.).

Startup 221

Startup Pricing Entrepreneur Email 221

Berkonomics

JANUARY 16, 2014

Email readers, continue here.] Identify each of the partner’s unique contribution. Create roles and guidelines in the potential partnership: What role and responsibility will each of the partners have including operation, financial, sales, marketing, etc.? Research and talk to existing and past customers.

Technical Review 204

Technical Review Startup Examples Metrics 204

Berkonomics

JULY 18, 2019

There is a major trend shaping up that is worldwide, already identified by hundreds of thousands of startup and small business CEO’s. By definition, your core is your intellectual property foundation, the thing that makes your business most valuable to customers, investors and perhaps someday to potential buyers of the business.

Patents 120

Patents Resource Training Advertising 120

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

SoCal Tech Calendar

JUNE 14, 2016

In the corporate world, events are more than just an event�they are opportunity to connect with your customers and turn potential customers into buyers. The most obvious, is to drive sales. With such big clients, how do you handle the inevitable requests for customization? How do you make those events happen?

Sales 100

Sales Santa Monica Startup Orange County 100

Berkonomics

JUNE 25, 2015

Sometimes this is called a white label strategy, because your customers offer your product as their own product, writing in their brand name on the blank label in your underlying offering. Email readers, continue here…] Basically, the company created software for online forums. Really, that’s a business? Have an open mind.

Outsource 120

Outsource Social Media Commerce Writing 120

Berkonomics

AUGUST 13, 2015

While you are busy building your high growth venture, you may have occasionally thought about which large companies might be the ultimate buyer of your company – a buyer that could optimize your idea, customer base, and team. Cash spent on activities which do not burnish your attractiveness is cash squandered as you prepare for the sale.

Template 120

Template Activity Sales Resource 120

socalTECH

MAY 11, 2010

Our customers tend to be mostly moms, but also some dads who support their families, uncles, aunts, and their friends, but primarily moms. We help them identify products that are safe and health for them and their families, from organic baby food, to household items. So, I reached out to this VC I mentioned, who sent him an email.

Software Review 200

Software Review Commerce Startup Sites 200

InfoChachkie

OCTOBER 1, 2010

Your startup Bro may give you insights into the inner workings of the BDC (including the political pecking order), identify the effective champions, and help you avoid ineffectual blowhards. For instance, if the BDC were to bundle your solution with one sold via its VARs, such a partnership might result in incremental VAR sales.

Company 124

Company Companies Email Press 124

socalTECH

OCTOBER 17, 2017

Jon Ferrara was co-founder of Goldmine software, a huge customer relationship management (CRM) provider which he built into a $100M business in the PC age, and is now working on doing the same thing in the age of the cloud, with another CRM startup, Nimble (www.nimble.com). That allowed us to deliver a scalable solution for our customers.

Startup 113

Startup Canoga Park Email Google 113

socalTECH

SEPTEMBER 28, 2018

If you're a bricks-and-mortar retailer, looking for information on your customers, it's often very tough to figure out who's coming in the door. Amit Jain: Bridg is a customer data platform and marketing technology for offline retailers. Our mission is to make offline customer data accessible and actionable for offline retailers.

Startup 113

Startup Customer Custom Sales 113

Startup Professionals Musings

APRIL 9, 2012

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Identify key quantities, such as customers, licenses, units, and margin.

Summary 97

Summary Writing Competition Sample 97

InfoChachkie

APRIL 13, 2015

Because I am cheap and I know that car dealers are incentivized by the manufacturer to hit quarterly and annual sales goals. Thus, the value of a sale at the end of a quarter can be significant, if the sale contributes to obtaining a manufacturer''s incentive. Avoid The End-Of-The-Quarter Trou Drop.

Pricing 100

Pricing Startup Sales SaaS 100

Berkonomics

SEPTEMBER 26, 2019

Email readers, continue here… ] California is interested in protecting personal information that can be associated or linked with a particular person or household. Most of us create our data stores to identify trends both geographic and product-based, stripping individual contact data from the mix. Now back to our story….

Sites 149

Sites Email Google Course 149

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. Awesome, now you know it works, so you need a lot more customers to become an actual business.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

FEBRUARY 3, 2011

Identify your sustainable competitive advantage, like unique benefits, cost savings, or industry ties. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. Identify key quantities, such as customers, licenses, units, and margin.

Summary 90

Summary Writing Competition Sample 90

Startup Professionals Musings

FEBRUARY 22, 2014

Here are a few specifics on how to be part of the solution, without the costs, rather than part of the problem: Put a personal face and address on your site; don’t hide behind an “info” email address. business entrepreneur identify theft opportunity privacy startup' Don’t take shortcuts on these. Have you looked hard at the potential?

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

InfoChachkie

JANUARY 5, 2015

Watch this 93-second clip and see if you can identify the pricing pitfall addressed in this humorous snippet. At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording.

Pricing 100

Pricing Product Startup Customer 100

Both Sides of the Table

JANUARY 31, 2011

Some of the ones I would identify are: Not very status oriented. Just a month ago they were all email you! My SVP of Sales & Marketing quit 30 minutes before an important board meeting. There is no shame in being an exec at a company or whatever.&#. And I mean this. Can handle high degrees of ambiguity or uncertainty.

Entrepreneur 384

Entrepreneur Startup Venture Capital Ideas 384