Both Sides of the Table

JUNE 9, 2013

I spoke this past week at the LeWeb conference in London, which was a superbly well run event with a very quality production team. And it was convenient for me because we also held our annual London board meeting of DataSift , who helps companies processes and analyze large volumes of social plus enterprise data in realtime.

Marketing 361

Marketing Course Pricing Networking 361

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

socalTECH

APRIL 23, 2019

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113

Mobile Ticketmaster Santa Barbara Equity 113

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. A study in 2013 showed that 61 percent of marketers found it hard to generate high-quality leads. Team – for agencies and marketing teams, $149/month.

Tool 79

Tool Startup Help Template 79

Startup Professionals Musings

JUNE 17, 2023

There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). Limited information sharing (second floor).

Startup 127

Startup Guide Networking Help 127

socalTECH

JULY 26, 2011

San Diego-based Tealium , a firm started by Websidestory/Visual Sciences/Omniture vets, said today that it has launched a product to help web marketers manage their digital marketing products. Those tags are used for web analytics, affiliate marketing, retargeting, and more.

Web 247

Web San Diego Marketing Software 247

Berkonomics

JUNE 1, 2023

Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who see a new marketplace or niche or how to reach the mass market in ways not previously attempted. We can’t help but be amazed by the rapid developments in artificial intelligence and artificial general intelligence (AGI).

Artificial Inteligence 156

Artificial Inteligence UCLA Web Patents 156

socalTECH

JUNE 21, 2018

Santa Monica-based sales and marketing customer relationship management (CRM) tools developer Nimble is further integrating its tools with partner Microsoft, and its Office 365 software, as well as Google's G Suite, with a new business dashboarding tool. The new feature is free to all Nimble users.

Santa Monica 100

Santa Monica Tool Sales Google 100

Startup Professionals Musings

SEPTEMBER 12, 2013

Most startups I know have “refined” their target market several times during their rollout. Make marketing and sales a priority. Every new startup needs to fight the urge to get the product out, and then start selling it. Visit [link] to take a look at the reinvented Facebook Page: Well Sourced by Visa Business.

Tips 102

Tips Help Startup Blogging 102

socalTECH

MARCH 2, 2012

It's not an uncommon experience, and one which drove Holden Steinberg and Jason Crilly to start PageWoo (www.pagewoo.com), a service which is aimed at helping businesses create mobile-friendly landing pages for their advertisements. Jason Crilly: We're doing mobile landing pages. Why did you decide to tackle this market?

Mobile 249

Mobile Startup Advertising Sites 249

Startup Professionals Musings

DECEMBER 8, 2013

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 51 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Content 114

Content Marketing Startup eBook 114

socalTECH

NOVEMBER 17, 2010

Irvine-based WebVisible , the provider of local online marketing software for small and medium sized businesses, said Wednesday that it has enhanced its technology platform, adding new mobile optimized landing pages, use of Amazon Cloud Front for video, and expanded listings in business directories. READ MORE>>.

Platform 160

Platform Mobile Advertising Content 160

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. We spoke with CEO Darren Marble to learn more about why analytics are important to the modern film-maker, and how the company is helping. What is FilmBreak?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

Tech.Co

MAY 22, 2018

.” “[Founders underestimate] how difficult it is to get a deal done, and how few deals get funded out of how many deals that are pitched,” said Thomas Flake , Founder and Chief Marketing Officer of bcause , and who has been on both sides of the table. It’s validating that there is a market for their idea. Know Your Stuff.

Tips 70

Tips Help Slides Technical Review 70

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

OCTOBER 7, 2020

If you are a technical entrepreneur, you can count on early adopters to be first in line for your product, and they are quick to provide feedback on quality, and suggest even more features. Independent survey organizations know how to do this, and can help you avoid a common entrepreneur misstep, called the confirmation bias.

Startup 141

Startup Customer Custom Design 141

Startup Professionals Musings

SEPTEMBER 20, 2020

There are people you only recognize on the street, business friends, and then close friends whom you can always count on to help. You need something specific from the other person – a loan, or product order, or help solving a problem. Real same-page connection (fourth floor). Limited information sharing (second floor).

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

AUGUST 29, 2015

Many people don’t post about their experiences, but still routinely check first to see what others are saying about the brand and the product online. That means your marketing must now include shopping apps, location-based services and mobile wallets. One example of this is Nike’s shoe size page.

Customer 103

Customer Custom Marketing Social Media 103

socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. San Diego is a great market for us, because it has strong smartphone usage, and a great, mixed demographic. We operate our site differently, here and in other markets.

San Diego 100

San Diego Mobile Marketing Sites 100

socalTECH

AUGUST 10, 2012

If you head up marketing for an Internet company, you're undoubtedly used to having to work--or fight--with your IT department to help maintain your web site and manage all of the changes you need done. funding round for tag management, helping marketing departments with that effort. First off, what is tag management?

Startup 171

Startup Marketing Customer Custom 171

SoCal CTO

AUGUST 4, 2011

Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Are there specific landing pages?

Develop 396

Develop Development Startup SEO 396

SoCal CTO

AUGUST 4, 2011

Still, if you've not heard these questions from a developer, they are not helping you as much as they should. How will you be taking this to market? Major Phases / Major Features - What are the major features in the major phases for the product? Often this ties to marketing support. Are there specific landing pages?

Develop 384

Develop Development Startup SEO 384

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Win with engaging contests.

Examples 93

Examples Content Marketing Entrepreneur 93

socalTECH

MAY 2, 2012

The company, which helps hook up musicians with instruments, home recording gear, studio time, and other products and services, said it is seeing major growth via its social commerce efforts, particularly via Facebook and its Facebook page. Hello Music is led by Rick Camino.

Incubator 145

Incubator Commerce Equity Los Angeles 145

Eric Greenspan

MARCH 1, 2013

Imagine if you only received emails from companies that offered products and services you want. Well, that time is now and you can help the process. Here’s how… The next time you post on Facebook or LinkedIn or tweet, consider that what you say may be read by a potential marketer. So, give it a try.

Social Network 171

Social Network Examples Ideas Marketing 171

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. landing pages, etc. landing pages, etc. I've known Farida for quite a while. Maybe ten years. Having fun again.

Marketing 150

Marketing Social Media Blogging Media 150

Eric Greenspan

MAY 7, 2013

Their stamp of approval can put the spotlight on any product or service and can open doors to new markets and opportunities. Their influence is strongest in the area of child education, products aimed at children or parents, parenting, and many other family oriented industries. Make your online experience easy and inviting; 4.

IBM 154

IBM IBM Email Research 154

socalTECH

DECEMBER 28, 2020

This presented MomentFeed with an immense opportunity to help multi-location consumer brands meet the challenges brought on by an overnight shift in consumer shopping patterns. We successfully accelerated our product innovation schedule to deliver, in record time, solutions to meet these challenges.

Technical Review 140

Technical Review Software Review Organic Search Startup 140

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes on a global scale.

Examples 131

Examples Entrepreneur Technology Resource 131

socalTECH

MARCH 10, 2017

Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. Not just what the product needed to look like, but how to sell it, and to make sure that the people we sold it to were really successful using it, and stayed with us. Instead, we'd tell them, we'll help you leverage them.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

SEPTEMBER 24, 2015

Chris Tragos: Jetpack is an ad platform, which I would describe as the most beautiful, best engaging, and most performant ad product for desktop, mobile, and tablet. Our business is helping those guys make more money, through our better ad product. We are primarily focused on publishers. Chris Tragos: That's a good question.

Buzznet 100

Buzznet Outsource Development Design HTML 100

Startup Professionals Musings

AUGUST 15, 2011

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Win with engaging contests.

Content 102

Content Tips Marketing Blogging 102

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. million new users and 22 million unique page views to its clients’ sites as a result of its effective campaign execution.

Sales 101

Sales Technical Review Marketing Technology 101

Startup Professionals Musings

APRIL 14, 2014

Sponsored by VISA Business If you have a unique product or service, and you are not selling it around the world on the Internet, now is the time to start. Here are the key steps for a personal home-based business website selling your consulting service or a few products (as an alternative to eBay): Go online to reserve a website domain name.

Startup 100

Startup Commerce Sites Blogging 100

socalTECH

NOVEMBER 17, 2011

I had been working on the digital teams and digital marketing side of the theatrical business, and had done lots of live events. Sara Bordo: Coming from the standpoint of wearing a marketing hat, I also had different insights into the opportunities out there. The vision we have and the product suite is really exciting.

Paramount 187

Paramount Entertainment Hollywood Content 187

InfoChachkie

SEPTEMBER 4, 2012

In most cases, I provide some combination of the following advice: Brevity - Maximum length: two pages. Hopefully this straightforward format will help you avoid overly obtuse verbiage, while keeping your executive summary to two pages. Entrepreneurs routinely seek my advice regarding their executive summaries. Opportunity.

Venture Capital 211

Venture Capital Summary Technical Review Template 211