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Cornerstone OnDemand Names Chief Marketing Officer

socalTECH

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. Spirgi will report to Adam Miller, the CEO of Cornerstone Ondemand. READ MORE>>.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

In Los Angeles, the city council tasked the Los Angeles Bureau of Sanitation and Chief Legislative Analyst to report back on the feasibility of developing or buying technology to provide a more accurate accounting of the city’s carbon footprint.

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“Built In L.A.” Releases Its First Los Angeles Digital Startup Report

Tech Zulu Event

As we reported earlier, Built in L.A., has been datamining and tracking all the local startup action and has released the “2012 Los Angeles Digital Startup Report.”. 2012 was another record-setting year for digital technology companies in Los Angeles,” said Tony Pritzker, Partner, The Pritzker Group and Built In L.A

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies. Marty Zwilling.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

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Rubicon Project Files For IPO

socalTECH

RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. The firm reported revenues of $57.0M for the year ended December 31, 2012, and revenues of $55.7M The company''s IPO is being underwritten by Morgan Stanley, Goldman, Sachs, & Co., Mayfield, as well as others.