socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. That''s why we wanted to make a service which enables consumers to name their own price. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats. Stay current.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. Make sure you think creatively to add as many new items as you phase out old ones.

Marketing 162

Marketing Social Media Metrics Customer 162

socalTECH

APRIL 6, 2012

The site allows artists to submit their work, and have that work voted on by visitors, with the top artwork receiving various prizes, including gift cards, consumer electronics, and more. The site said it hopes that it will allow retail businesses to see what kind of art is popular and how it might sell in the broader market.

Competition 154

Competition Sites Hollywood Web 154

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

socalTECH

JANUARY 10, 2013

It looks like competition is heating up in the smart parking market--and for local parking technology firm Parkme , which is based in Santa Monica--as yet another company announced Thursday more funding for giving consumers real-time information about available parking spaces. READ MORE>>.

Competition 187

Competition Santa Monica Funding Marketing 187

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. Plus they run conferences with the top people (which is another form of POV marketing by the way).

Marketing 389

Marketing Press Blogging Startup 389

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. But if you ask anyone in the ecosystem of customer acquisition?—?founders,

Product 424

Product Platform Advertising Acquisition 424

TechCrunch LA

APRIL 26, 2022

At the time, the company raised $2 million, and Alexandrov said about the perceived competition, “The level of competition in this market in the U.S. We aim to replace brick-and-mortar supermarkets and to change consumers’ current habits in regards to grocery shopping.”.

Funding 246

Funding Demand Los Angeles Competition 246

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Exciting new technologies these days range from the niche social media software platforms I see almost every month, to new transportation models, like consumer space travel and driverless autos. Your passion isn’t enough to create a market.

Technology 127

Technology Marketing Social Media Customer 127

Tech.Co

SEPTEMBER 25, 2015

From apps to hardware, to KickStarter successes and international startups, we’re inching closer to finding out who will take home the title of Startup of the Year competition at our annual Celebrate Conference in October. Among the dozens of participants that applied for the online competitions, only a few progressed into the semifinals.

Competition 122

Competition Mobile Startup Technical Review 122

Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Startup Professionals Musings

FEBRUARY 24, 2019

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. People are more demanding and have more choices than ever before.

Marketing 107

Marketing Invest SEM Startup 107

TechCrunch LA

JUNE 10, 2021

In particular, over the past year, the fintech has seen “massive momentum” in the country, with more than 18 million American consumers now using Klarna, he said. Overall, Klarna is live in 20 markets, has more than 90 million global active users and more than 2 million transactions a day conducted on its platform. “We

Los Angeles 266

Los Angeles Funding CIO Marketing 266

TechCrunch LA

AUGUST 19, 2019

Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.” Consumers can buy Huron products individually, as part of a larger kit or via subscription. Paul Munford.

Startup 217

Startup Seed Funding Los Angeles Competition 217

socalTECH

SEPTEMBER 5, 2013

Culver City-based M-GO (www.mgo.com) thinks so, with its own twist on providing content to consumers. We caught up with M-GO''s CEO, John Batter , to hear about where M-GO fits into the streaming media market. The wind in the sails is really twofold, with consumers moving from physical to digital. What''s the story behind M-GO?

Entertainment 197

Entertainment Netflix Marketing Content 197

Tech.Co

SEPTEMBER 3, 2015

Among the participants that applied for the online competitions, only a progressed into the semi-finals. If they come out on top, Picking Duck can expect prizes and support from Tech Wildcatters, 500Startups, Consumer Electronics Association, Crowdfunder, Techstars, American Airlines, and more!

Competition 101

Competition Startup Ideas Conference 101

Both Sides of the Table

JULY 21, 2014

Since 2009 we’ve been in an unequivocal bull market. Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. Growth markets have a way of fooling us all. When markets start to turn shelfware companies are the quickest to die.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

OCTOBER 4, 2023

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. How entrepreneurs respond to these will become a larger and larger determinant of startup growth, competitive position, and success.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

TechCrunch LA

FEBRUARY 3, 2021

And while the grocery delivery market has become increasingly competitive, Hall argued that Good Eggs stands out thanks to the quality and breadth of its products — 70% of its products are locally sourced, and it often delivers them within 48 hours of harvesting. That’s a meaningful increase in our addressable market.”

Southern California 318

Southern California Orange County San Diego Commerce 318

TechCrunch LA

OCTOBER 28, 2020

There’s a new company that’s sitting on top of some of the fastest growing consumer-facing businesses in the world — liquor and marijuana delivery — and its name is Pacific Consolidated Holdings Group. The liquor side of the PCH business is indeed incredibly strong.

Company 188

Company Companies Los Angeles San Diego 188

Startup Professionals Musings

NOVEMBER 26, 2014

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The cost of entry to market on these is low, and marketing leverage has very little to do with the size of your budget.

Marketing 101

Marketing Startup Case Study Resource 101

socalTECH

SEPTEMBER 16, 2010

Pasadena-based Evolution Robotics , the robotics technology startup backed by Idealab, said today that it has linked up with a number of retail partners on its Mint Automatic Floor Cleaner--the firm's entree into the household robot market. The robot puts the firm in direct competition with Roomba.

Marketing 185

Marketing Idealab Startup Pasadena 185

Tech Coast Venture Network

MARCH 23, 2010

Manal Richa A crucial part of crafting and putting together your marketing message resides in the work that you do prior to working on your content. Researching and getting to know your target market projects a light on how your approach should be. What is YOUR strategy when it comes to marketing pre-planning?

Marketing 100

Marketing Research Study Competition 100

Both Sides of the Table

FEBRUARY 28, 2018

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it.

Product 296

Product Course Customer Custom 296

Both Sides of the Table

OCTOBER 22, 2015

But the bigger truth is the competition is important. We will have two well-funded companies educating the market on why this market opportunity for the $24 billion US storage market is ripe for disruption. years it was hard to get other investors to see this unsexy market as ripe for innovation.

Funding 150

Funding Competition Marketing Summary 150

socalTECH

DECEMBER 5, 2018

The new solar generator provides up to 2kW of 110 or 120V output which it says is more powerful and lighter than competitive products, and in particular runs much cooler that it does not require an internal cooling fan.

Product 133

Product Design Competition Marketing 133

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. “In But consumers don’t always want to buy that way. You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

SEPTEMBER 15, 2021

The B-Corp status is meant to reduce investor suits, and gives consumers an easy way to spot genuine social commitment, without assuming it is a non-profit. Startups can use social responsibility as a competitive advantage. That’s a real competitive edge that you can use in your marketing and positioning.

Startup 149

Startup Organization Customer Custom 149

Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

Tech.Co

FEBRUARY 16, 2024

As inflation rates spiral and consumer demand takes a hit, business owners are forced to be more mindful of their bottom lines than ever. It's competitive though – last year 18,000 applicants competed for only 12 slots. There's no denying that 2024 is a challenging year to run a business. credit score: 625 The U.S.

Technical Review 193

Technical Review Software Review Startup Competition 193

Startup Professionals Musings

MAY 14, 2021

If your innovation is real, it brings added value to the table, so most customers, especially early ones, are willing to pay a premium over competitive products. Elon Musk and Tesla are prime examples of this approach, when the market for all-electric vehicles was new. Offering a lower price to penetrate the market.

Pricing 145

Pricing Startup Competition Examples 145

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

TechCrunch LA

NOVEMBER 24, 2020

million in new financing, HMBradley is making moves as the Los Angeles-based entrant into the challenger bank competition. With climbing numbers on the back of limited marketing, Bruhnke said raising the company’s latest round of financing was a breeze. . With $90 million in deposits and $18.25

Los Angeles 237

Los Angeles Venture Capital Capital Customer 237

Startup Professionals Musings

DECEMBER 19, 2015

Image via Flickr by socialautomotive Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. The first step is to create the perfect online marketing message.

Marketing 56

Marketing Case Study Resource Social Media 56