Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Highlight the competitive edge you bring to the market. Use test marketing to identify changes before scale-up.

Marketing 116

Marketing Resource Training Startup 116

SoCal Tech Calendar

APRIL 7, 2012

Friday, April 13, 2012 -- Top Five Ways to Maximize Your Marketing Dollar. In today's climate, marketing teams are pushed to deliver more and more results with fewer and fewer resources. Knowing how to make every marketing dollar count is vital to your success, whether you're a large enterprise or a brand-new startup.

Marketing 113

Marketing Resource Help Startup 113

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

Berkonomics

MAY 5, 2022

The post Mailing lists, email marketing, errors, oh my! How about a list you have that is over a year old that hasn’t been used lately? You can pay about a penny per name with a usual minimum of $100 to clean the list, which is quite effective. Follow the rules and suggestions above, and your doughnuts will not be stale.

Email 156

Email Marketing Yahoo Class 156

Startup Professionals Musings

AUGUST 27, 2022

In business, entrepreneurs hunt for new innovative solutions to problems, new ways of beating competitors, new markets, and new customers. They love the continuous hunt, for investment capital, resources, talent, and new markets. The remainder usually exit within five years, to start the process over again. Business sense.

Entrepreneur 124

Entrepreneur Marketing News Slides 124

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

Commerce 211

Commerce Content Marketing Startup 211

SoCal Tech Calendar

MAY 31, 2016

Read the rest of Melinda's five tips: Five Essential Crowdfunding Success Tips. And now Title III of the Jobs Act allows non-accredited investors to get into the game, this is a massive shift in alternative finance and the democratization of capital. Here are 5 key tips on crowdfunding. Continued.). READ MORE>>.

Tips 100

Tips Guide Venture Capital Platform 100

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

MARCH 15, 2012

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. Professional investors will probe these five risk areas and make the decision to invest based upon comfort with each. Second: Market risk. Are you ahead or behind the market with your product or service?

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Xconomy

MAY 9, 2019

It will be hard to top last year’s flurry of biotech companies joining the public markets, but this week is shaping up to be the busiest for life science IPOs in recent memory. Five biotechs priced their IPOs and at least one more is coming.

Pricing 110

Pricing Research Capital Marketing 110

Startup Professionals Musings

APRIL 20, 2020

You don’t realize that person-to-person noise now dominates all channels through social media, effectively hiding business marketing messages. You now need a personal context in your marketing to get results. For example, the company GoPro makes cameras, yet now rarely ever talks about cameras in its marketing.

Marketing 130

Marketing Technical Advisors Social Media Media 130

socalTECH

JANUARY 8, 2016

Successful startups adopt the five pillars of design thinking -- Empathize, Define, Ideate, Prototype and Test. Read the rest of Five Things Startups Must Do to Rev Up Business in 2016. The prospect of riding a rocket ship that will change the world is powerful stuff, but how do startups communicate that promise? Continued.).

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Startup Design Marketing Custom 100

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Aurora Capital acquired Market Track five years ago.

Equity 113

Equity Capital Marketing Commerce 113

Berkonomics

JANUARY 22, 2015

We have no-one on staff with enough knowledge of marketing to distinguish words from phrases, or with experience to know how to capture clicks into conversions.” “Why?” Why?” “We’ve never thought this to be an important part of our marketing effort.” “Why?” “Well, we have no. We just don’t know what we don’t know.

Resource 120

Resource Email Marketing Help 120

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. reachlocal marketing automation customers leads software' The product had been launched in September of 2013. READ MORE>>.

ReachLocal 153

ReachLocal Woodland Hills Custom Customer 153

socalTECH

MARCH 14, 2019

Bird has been attempting to expand as quickly as possible into new markets, even launching a service called Bird Platform that lets other entrepreneurs buy and maintain their own fleet of "Bird" branded scooters in their own market. READ MORE>>.

Report 124

Report Santa Monica Los Angeles Platform 124

socalTECH

OCTOBER 28, 2016

Venice-based Amplify LA (www.amplify.la) is celebrating its fifth anniversary as a startup accelerator here in the Los Angeles area � one of the few in the area to have survived in more or less original form after the launch of a number of startup incubators and accelerators five years ago. Congrats on your five year anniversary!

Startup 100

Startup Entrepreneur Funding Incubator 100

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. As times change, you may need new metrics, such as total experience, web site hits, and social media complaints.

Marketing 162

Marketing Social Media Metrics Custom 162

socalTECH

APRIL 10, 2014

Five strategic moves to land your dream job in mobile: 1. Whether it''s the future of the wearables market, the rise in popularity of devices such as "phablets", the efficacy of native ads, mobile advertising, the advancements in location-based (LBS) technology or the return of Flappy Bird, the hot topics of mobile are always in motion.

Mobile 164

Mobile Tips High Tech Blogging 164

Startup Professionals Musings

JANUARY 31, 2022

As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk. Yager asserts that being able to speak in public is one of the five key business skills that can make or break your company, whether you are a new startup or an entrepreneur who's been around for many years.

Marketing 113

Marketing Entrepreneur Custom Customer 113

Berkonomics

JUNE 18, 2015

There are five basic kinds of internal risks than a business faces over time. First, there is market risk. Is there a market for your class of product at all? Market risk is constant and should be of greatest concern to any executive or entrepreneur. Mitigating market risk is not easy.

Competition 120

Competition Marketing Class Product 120

InfoChachkie

FEBRUARY 20, 2012

Microsoft’s success is proof that the best technology is not required in order to dominate a market. High switching costs, massive distribution and ubiquitous mindshare have combined to maintain Microsoft’s market leadership, despite their glaring technological and usability shortcomings.

Tips 275

Tips Startup IP Santa Barbara 275

InfoChachkie

SEPTEMBER 17, 2012

Below are five common questions an entrepreneur will encounter when seeking venture funding. As such, speak in terms of company types, such as, “I anticipate that our company will be attractive to companies like Google and Facebook, which have a history of paying a premium to enter emerging market segments.”.

Entrepreneur 253

Entrepreneur Google Invest RSS 253

Berkonomics

DECEMBER 8, 2016

We’re successful because we specialize in “hard problems” but not in any one vertical market. We know that the market changes every few years, and we’re always looking over the horizon at new technologies. When we were unable to get traction in that one business, we just about lost it all.

Offshore 120

Offshore Examples Software Email 120

Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Berkonomics

DECEMBER 26, 2013

We’re successful because we specialize in “hard problems” but not in any one vertical market. We know that the market changes every few years, and we’re always looking over the horizon at new technologies. When we were unable to get traction in that one business, we just about lost it all.

Offshore 189

Offshore Examples Southern California Email 189

Berkonomics

JANUARY 9, 2014

This can range from a functional area such as marketing, or a people attribute like trust. For instance, if you are good at marketing, don’t select a partner with a good marketing background. Competency is related to assessing a potential partner. This is when asking for help is important.

Technical Review 286

Technical Review Tech Coast Angels Entrepreneur Coach 286

TechCrunch LA

NOVEMBER 11, 2020

Tech solutions for such pressing issues as the climate crisis and social inequality have seen a 280% increase in global VC investment from 2015 to 2020, while investment in this space more than doubled in both cities over the past five years. More than 5,000 startups were surveyed to create the data. times) from 2015 to 2020.

Venture Capital 357

Venture Capital Press Invest Research 357

Berkonomics

FEBRUARY 21, 2019

First, few startups can use that much money today with all the virtual services available and increasingly inexpensive methods of development, prototyping and marketing. Third (if you’re keeping score), it is not wise to dilute the founder’s ownership greatly in the first round of financing.

Startup 120

Startup Invest Summary Resource 120

socalTECH

MARCH 9, 2010

Los Angeles-based social networking site MySpace reported Tuesday that the firm is now the top, social application on the Android platform, and is the third most popular downloaded application overall on the Android Market. Tags: myspace android market mobile google. READ MORE>>.

Marketing 180

Marketing Social Network Google Mobile 180

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 94

Marketing Startup Social Media SEM 94

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage? READ MORE>>.

Marketing 231

Marketing Software Education Startup 231

Berkonomics

AUGUST 17, 2023

A personal story as an investor … [Email readers, continue here…] My very first investment as a professional angel was in a small startup where the entrepreneur’s vision fueled my imagination in the audio market niche where I had run a business in an earlier life.

Invest 296

Invest Capital Startup Entrepreneur 296

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. There is an art to efficient management of a process, whether that is the process of bringing a product to market from R&D to production or developing a new product’s launch program.

Venture Capital 296

Venture Capital Product Marketing Resource 296

Startup Professionals Musings

JUNE 30, 2019

According to my experience and a this Motley Fool article, the challenge is very real, with around half of all new businesses no longer existing after five years. I often get asked about the real alternatives to bridge this valley, and there are some good ones I will outline here.

Startup 87

Startup Technical Review Equity Incubator 87

Tech Zulu Event

AUGUST 14, 2013

The online market is a great place to launch a new fashion brand. It allows your products to be available to the international fashion market and an online launch can be done for much less money than opening a traditional brick and mortar store. Here are five things to consider before launching your fashion brand online.

Commerce 93

Commerce Social Media Design Startup 93