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Ouch! If I had only learned this before losing millions!

Berkonomics

Know your market and competition, or don’t spend a dime on anything else. Well, here is one of those, and it deals with market research first and foremost. A tent card beside the fully-charged phone greeted the guest entering the room for the first time, inviting the guest to pocket the cell phone for the duration of his stay.

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A personal story about quality control

Berkonomics

PM in the evening, it usually meant that there were guests lined up waiting to check in, anxious to pass beyond this necessary but inconvenient bottleneck between a tiring plane ride and a comfortable bed. The result would be very frustrated clerks facing angry guests if the wait was too long.

Training 156
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239
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BERKONOMICS CELEBRATES 6TH ANNIVERSARY WITH OVER 100,000 CIRCULATION

Berkonomics

Re-posted with permission by tens of blog sites, postings include Office Depot-Office Max, SoCalTech, LinkedIn Pulse, and numerous entrepreneur and angel investor sites in the United States, Canada and Europe. An estimated additional 40,000 circulation comes from re-postings. One third of its readers are aged 25-34.

RSS 120
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Guerilla Marketing Fail – What I Learned From The Austin Police

InfoChachkie

Below is a guest post in which Seth tells the story in written form. Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. Admittedly, I was a bit shaken – but more importantly, our primary marketing tool has just imploded, big time. By: Seth Epstein.

Marketing 230
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 133
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The Men of Pinterest

InfoChachkie

The following guest post comes from Sean Percival, CEO of Wittlebee , a kids clothing club that sends its customers a new customized box of clothes every month, based on their children's age, color preferences and geographic location. As a general rule of the Internet, by default, Chris must be included in every list-based blog post.

Blogging 178