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Cornerstone OnDemand Names Chief Marketing Officer

socalTECH

Santa Monica-base Cornerstone OnDemand said late Thursday that it has named a Heidi Spirgi as the company's new Chief Marketing and Strategy Officer, to head up the firm's marketing functions. She also has served at PeopleSoft, Seagate Technology, and Swiss Bank Corporation.

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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. In your opinion, what events, companies, or people made the biggest impact on the technology world this year?

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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? More strategic.

Marketing 389
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Ecosystems for Solid State Lighting 2012

SoCal Tech Calendar

Wednesday, October 10, 2012 -- Ecosystems for Solid State Lighting 2012. This high-level leadership summit will feature presentations from Emerald Investors, Acuity Brands, Witricity, Encellium and the U.S.

Invest 113
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What Mattered in 2012: Mark Suster, GRP Partners

socalTECH

The most significant news for GRP Partners in 2012 was the first close of our 4th venture fund. It's incredibly important to our region that more LA-domiciled VC funds are raised and we will do all that we can to assist any other firm trying to bring capital to what has become one of the fastest growing technology markets in the US.

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PTI Marketing Technologies Acquired By Ricoh

socalTECH

Solana Beach-based PTI Marketing Technologies , a developer of a software-as-a-service, marketing and collateral management tool, has been acquired by office equipment and technology company Ricoh Company, Ltd. Ricoh was already an investor in PTI, having made an investment in the company in August of 2012.

Marketing 138
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What Mattered in 2012: Erik Rannala of MuckerLab

socalTECH

All 8 of the companies from our inaugural class of MuckerLab went on to raise follow-on funding -- many from some of the best venture firms like Founders Fund, First Round Capital, NEA, Lightbank, Greylock Partners, Mohr Davidow and others. What are the technologies, companies, or things we ought to watch in 2013?