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Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking.
Both Sides of the Table
FEBRUARY 3, 2010
I’d like to talk about Crocodile Salesmen in 3 scenarios: 1) when YOU are selling (or someone on your team), 2) when you are trying to recruit a sales person. But how to apply “listening&# in a sales meeting? But DO NOT crocodile into your solution page. Beware of Crocodile Sales. They are seldom productive.
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Startup Professionals Musings
MARCH 23, 2013
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.
Startup Professionals Musings
AUGUST 24, 2022
Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. Rarely is there alignment between sales and marketing. Long sales cycles obscure beginning and end of costs.
Startup Professionals Musings
OCTOBER 6, 2023
That might start with the CEO giving the investor pitch to the whole organization, and distributing the current business plan document to everyone. Here investors are looking for feature problems or quality issues on the current product. Make sure all business processes are documented and integrated. Status of the solution.
Both Sides of the Table
JULY 26, 2010
Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore. We like to use new product and gain benefits before our peers. It influenced a generation of tech marketers. We are evangelists.
Both Sides of the Table
FEBRUARY 20, 2017
Sounds simple but in practice I promise you most organization fall into the latter trap. They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc.
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