Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

socalTECH

JUNE 16, 2014

Los Angeles-based Boingo Wireless said this morning that its Vice President of International Markets, Bjorn Thorngren, has been re-elected to the Wireless Broadband Alliance''s (WBA) Board of Directors. boingo wireless executive broadband alliance' READ MORE>>.

Los Angeles 138

Los Angeles Marketing Angel Company 138

socalTECH

SEPTEMBER 27, 2021

A new program, run by the Alliance for Southern California Innovation, is looking to connect startups with Series A funding, according to the group. According to the two, the program recruits and selects top SoCal-based startups that have demonstrated clear market traction and provides introductions to leading venture funds.

Southern California 197

Southern California SoCal Funding Startup 197

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

MAY 15, 2020

Traditional marketing may be adequate for linear growth, but it likely won’t catapult you to Amazon’s unicorn status , or make waves in the business world. For example, I usually hear about an aggressive marketing budget, with a plan to penetrate a few big retail chains, and some videos to catch your attention on YouTube.

Marketing 170

Marketing Startup Examples Customer 170

socalTECH

OCTOBER 6, 2010

According to newScale , rPath , and Eucalyptus , the three have created a new coalition called the "NRE" alliance, which will promote the firms' integrated technology platform for the cloud computing market. Tags: eucalyptus cloud computing alliance. READ MORE>>.

Cloud Computing 167

Cloud Computing Santa Barbara Resource Platform 167

SoCal Tech Calendar

OCTOBER 3, 2012

Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. See [link].

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Mobile HTML San Diego Acquisition 113

InfoChachkie

JULY 26, 2010

Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. You must be highly presumptive when approaching potential members of your alliance.

Entrepreneur 168

Entrepreneur Santa Barbara Startup Conference 168

socalTECH

MARCH 30, 2009

Agoura Hills-based DTS Digital Cinema disclosed this morning that it is in a strategic alliance to co-brand products along with Qube Cinema. The firm, which develops surround sound audio technology, said that the two firms will develop and market "numerous" digital cinema products. READ MORE>>.

Agoura Hills 100

Agoura Hills Agoura Content Media 100

Xconomy

APRIL 17, 2020

In the real world, the journey to a vaccine OK’d under emergency guidelines is more likely to take 12 to 18 months, said Marks, who runs the FDA’s Center for Biologics Evaluation and Research, on a Friday teleconference hosted by the Commonwealth Fund and the Alliance for Health Policy Teleconference for Media and Policymakers.

Marketing 93

Marketing Research Media Ideas 93

socalTECH

DECEMBER 4, 2013

Broadcom said the new chip supports the new Alliance for Wireless Power (A4WP) standard, which is an industry standard being used for wireless charging of wearable products. The company said it is targeting the new chip at wearables, sensors, and the "Internet of Things".

Marketing 153

Marketing Product Company Companies 153

Xconomy

SEPTEMBER 7, 2016

For the cybersecurity industry, 2016 is shaping up to be the year of alliances. Cyber industry alliances, the thinking goes, could make customers’ cyber defenses stronger and easier to manage. The C³ Alliance is led by CyberArk, and SecureAuth and SailPoint are also members of that group.

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Press Symantec Organization IBM 40

socalTECH

JUNE 9, 2021

According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets. Financial details of the deal were not announced.

Product 113

Product Draper Mission Ventures Research 113

TechCrunch LA

FEBRUARY 3, 2021

And while the grocery delivery market has become increasingly competitive, Hall argued that Good Eggs stands out thanks to the quality and breadth of its products — 70% of its products are locally sourced, and it often delivers them within 48 hours of harvesting. And it sounds like he isn’t in a rush to launch in a bunch of new markets.

Southern California 318

Southern California Orange County San Diego Commerce 318

socalTECH

DECEMBER 10, 2010

Bernard Software , the developer of security tools, said earlier this week that it has named Tom Bennett as its Vice President of Marketing and Corporate Development. Bennett joins the firm from Raytheon, where he was Director of Advanced Cyber Products and Alliances.

Marketing 113

Marketing San Diego Tool Software 113

socalTECH

MAY 28, 2020

Morse Micro says Manian will let its key sales, marketing, applications, and operation s teams. Morse Micro offers up its Wi-Fi products for the Internet-of-Things (IoT) market.

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Organization Sales Marketing Product 113

socalTECH

DECEMBER 18, 2020

Our interview this morning is with Vahid Manian , the Chief Operating Officer of Morse Micro (www.morsemicro.com), a semiconductor startup which is developing chips for the Wi-Fi HaLow market. Our focus creating a full systems-on-a-chip (SoC) for that IoT market. What is the company doing here in Southern California?

Startup 113

Startup Resource Southern California Marketing 113

InfoChachkie

OCTOBER 27, 2014

What I didn''t know at that time was that Brian''s inventiveness extended beyond hops and barley, into the world of guerrilla marketing. Brian carried out one of his most clever marketing campaigns earlier this summer, when he partnered with the band Buellton and created a new saison brew, called Silent Partner. Would you do it again?

Marketing 187

Marketing Software Review Startup Ideas 187

socalTECH

OCTOBER 6, 2014

Nemetschek said the deal will help it reinforce its market presence in North America, and will expand Bluebeam''s access to European and Asian markets. Bluebeam was a spun out of Alliance Spacesystems, and has received investments from both the Pasadena Angels and Tech Coast Angels.

Software 228

Software Tech Coast Angels Pasadena Angels Pasadena 228

socalTECH

OCTOBER 9, 2008

San Diego-based Overland Storage, a provider of data storage products, said Thursday taht the firm has inked a strategic alliance with Mobotoix Vision Systems. Mobotix develops products for the video security and surveillance market; Overland's Snap Server provides NAS storage.

Marketing 124

Marketing IP San Diego Networking 124

Startup Professionals Musings

MAY 26, 2023

Even though many of these can be mitigated by testing and early customer feedback , you will find that it pays big dividends to do your homework before building and rolling out every new initiative: In today’s customer data overload, marketing is essential. Even more important than solution marketing is building your brand.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

JULY 15, 2016

Los Angeles-based online backup provider IDrive Online Backup has launched a new product, a hybrid, backup alliance aimed at the business market. According to IDrive, its 4TB, hybrid backup product both backs up data locally, as well as backs up that same data to the cloud, in case of a disaster.

Los Angeles 100

Los Angeles Product Marketing Angel 100

socalTECH

JANUARY 21, 2014

Aliso Viejo-based storage area networking hardware developer QLogic and storage networking switch maker Brocade Communications said Friday that the two are in a new, strategic alliance. Financial details of the link were not announced.

Networking 138

Networking Technology Marketing Product 138

socalTECH

APRIL 6, 2011

Woodland Hills-based ReachLocal , the provider of online marketing services for small and medium sized businesses, said Wednesday that it has expanded into New Zealand, via a strategic alliance. Business details of the alliance were not announced. READ MORE>>.

ReachLocal 227

ReachLocal Woodland Hills Yahoo Training 227

socalTECH

NOVEMBER 22, 2017

The funding is being led by O Luxe Holdings Limited, and also includes Horizons Ventures, Shanghai Alliance Investment Limited and Altran Technologies. Divergent 3D is focused on applying its technology to the car and transportation market. Divergent 3D said the aggregate funding round is worth $107M.

Los Angeles 124

Los Angeles Invest Funding Technology 124

socalTECH

JUNE 21, 2018

That was the question at the SoCal First Look Showcase , run by the Alliance for SoCal Innovation and the Los Angeles Venture Association at UCLA on Wednesday.

Southern California 113

Southern California SoCal Dollar Shave Club Cornerstone OnDemand 113

socalTECH

OCTOBER 2, 2019

A new company, Apex Innovation Sciences --with headquarters in Long Beach, California and Marlton, New Jersey--has formed out of a corporate merger of CNS Network and Hassman Research Insitute , along with the Clinical Trial Centers Alliance , three companies in the clinical trial studies industry, the companies said this morning.

Long Beach 100

Long Beach Study Equity Research 100

socalTECH

MAY 29, 2013

Thousand Oaks-based biotech Amgen announced today that it has linked with Astellas Pharma , in a deal to reach the Japanese market with new medicines. According to the two, they are in a strategic alliance where they will provide new medicines to address the unmet medical needs of Japanese patients. READ MORE>>.

Thousand Oaks 138

Thousand Oaks Marketing Develop Development 138

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

OCTOBER 23, 2021

Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

DECEMBER 23, 2015

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and more recently added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 56

Marketing Startup Technical Review Innocal 56

socalTECH

MAY 2, 2011

San Diego-based Nirvanix , the provider of cloud storage services, said this morning that it has appointed Karen Sigman as its new Vice President, OEM and Alliances. Nirvanix said Sigman will be responsible for both partner relationships, as well as OEM and strategic alliances in the enterprise storage market. READ MORE>>.

IBM 133

IBM IBM San Diego Services 133

socalTECH

JULY 25, 2012

San Diego-based cloud storage provider Nirvanix , the provider of cloud-based storage for the enterprise market, has inked a strategic alliance with telecommunications firm CenturyLink , the two announced this morning.

San Diego 140

San Diego Customer Custom Networking 140

socalTECH

DECEMBER 20, 2018

According to HyreCar, Allan will lead its automotive OEm and dealer-based shared mobility initiatives and strategic alliances. Allan spent 30 years at Galpin Premier Automotive Group, the luxury division of Galpin Motors. READ MORE>>.

Los Angeles 113

Los Angeles Mobile Help Services 113

TechCrunch LA

JANUARY 17, 2019

billion since its founding and initial capitalization by Elon Musk); and United Launch Alliance, the joint venture between the defense contracting giants Lockheed Martin Space Systems and Boeing Defense. space and missile defense program. Still, Relativity is undaunted. ”

Sites 217

Sites Outsource Development SpaceX Inglewood 217

socalTECH

JULY 11, 2016

Halvorson has previously served as CFO of Novatel Wireless, DivX, and OneRoof Energy, and also served at Dura Pharmaceutical and Alliance Pharmaceuticals. READ MORE>>.

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San Diego Networking Marketing Technology 100